1. Revenue The Internet Wants to Be Free, but You Need to Get Paid

2. How I Got Here Andrew Chen

3. How Online Companies Make Money From Ads CPM CPC CPA / affiliate, leads From Users ecommerce subscriptions virtual goods

4. From Users ecommerce subscriptions virtual goods

5. The Basic Model

6. Transactions as funnels Source: Andrew Chen User enters Browses Adds to cart Buys

9. From Ads CPM CPC CPA / affiliate, leads

10. Understanding Risk Advertisers Publishers Risk CPM CPC CPA CPM CPC CPA Equal Risk. Not surprising CPC became dominant pricing method.

14. An Imperfect World You Have (1) Message Find Out Right Now Who. Hint: They Are On Your Friends List myluvcrushmsg.com Is It Love? Take The Quiz Enter Your Names To Check This Is So Accurate, It's Scary! NewCrushAlert.com

15. Monetizing Your Inventory Option Pros Cons In-house Sales Team Better Rates, Full Control Pricey, Need Staff Ad Networks Quick set-up, Great Reporting Limited Ads, No Guarantees Ad Sense Strong Adv Base, Solid Yields Restrictive Terms, Ad Crack Affiliate/CPA Programs Flexibility, More Integration Options Hit or Miss, More Manual

17. When East Meets West From Ads CPM CPC CPA / affiliate, leads From Users ecommerce subscriptions virtual goods Ad Payment Platforms Ads Instead of $

18. Ad Payment Platforms

19. What Is It Users Want Something The Problem: They Don’t Want To Pay with Cash Social Media Apps Software The Solution: They Will “Pay” Through Ads Movie Tickets Source: Trialpay.com

20. Flow Social Media – App Developer Digital Goods – Consumer Proposition Source: Trialpay.com Source: OfferPal Media Source: Super Rewards Social Media - Integration

22. Mix And Match From Ads CPM CPC CPA / affiliate, leads From Users ecommerce subscriptions virtual goods Ad Payment Platforms Ads Instead of $ One Style Does Not Fit All

23. Questions? Jay Weintraub jay.weintraub[at]gmail.com Blog: jayweintraub.com @jayweintraub @leadscon

24. Four Factors Affecting RPM Impression Count/Person RPM # Impressions Targeting & Placement Level of Targeting RPM # Advertisers Advertiser Base RPM Content / Ad Relevance Relatedness RPM