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Sell anything to anyone on a mobile phone.




                  Andy Kleitsch, CEO
             andy@billingrevolution.com
                          206.696.8200



                                             1
Sell Anything




                2
Sell Anything



                User enters   ************0116

                credit card   04/11

                  on first
                              555-555-5555
                 purchase




                                                 3
Sell Anything



                Single-click
                  enabled
                 thereafter




                               4
How it Works




Presentation   5
How it Works




Presentation   Security   6
How it Works




Presentation   Security   Settlement   7
How it Works




Presentation   Security   Settlement   CRM   8
Traction


    Started processing transactions 4 months ago
•

    Agreements with leading mobile media companies
•




                                                     9
Sales and Marketing




Digital Goods: Market Size: $30BN   10
Sales and Marketing




Digital Goods   Physical Goods   11
Sales and Marketing




Digital Goods   Physical Goods   Peer to Peer   12
Competitive
Landscapes




     Micro-transactions
 •

     Digital goods only
 •

     Expensive
 •




Mobile Operator
                          13
Competitive
Landscapes




                                In-store retail
                              •
     Micro-transactions
 •
                              • Web storefront
     Digital goods only
 •
                              • No mobile
     Expensive
 •
                               functionality




Mobile Operator           Payment Processors
                                                  14
Competitive
Landscapes




                                                       Mobile credit
                                                     •
                                In-store retail
                              •
     Micro-transactions                               card platform
 •
                              • Web storefront
     Digital goods only                              • Mobile CRM
 •
                              • No mobile
     Expensive                                       • Turnkey solution
 •
                               functionality




Mobile Operator           Payment Processors      Billing Revolution
                                                                          15
Business Model

          Retail Price:   $9.99



      Transaction Fee:    $0.86
          (3.5%+ $0.50)


              Payout:     $9.13


                                  16
Business Model

           Retail Price:   $9.99

         Commission:       $2.19

      Transaction Fee:     $1.08
           (3.5%+ $0.50)
     (10% of commission)

               Payout:     $6.94


                                   17
Our Team

Andy Kleitsch, CEO
WeddingChannel.com, AT&T Wireless

Randy de los Reyes, CTO                 Michael Cockrill, Atlas Accelerator
BridalNet.com, Microsoft                VP Product Strategy at Qpass

Mike Dulong, SVP Business Development   Jeff Yee, Treemo
Third Screen Media, AOL                 Director of Commerce at Cingular

John Loschky, VP Product                Ashok Misra, Real Networks
AT&T Wireless, Mobliss                  Billing Systems at Amazon.com




                                                                              18
Let’s talk...




Developers      Carriers   Investors   19
Sell anything to anyone on a mobile phone.




                  Andy Kleitsch, CEO
             andy@billingrevolution.com
                          206.696.8200



                                             20
                                             1

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Billing Revolution

  • 1. Sell anything to anyone on a mobile phone. Andy Kleitsch, CEO andy@billingrevolution.com 206.696.8200 1
  • 3. Sell Anything User enters ************0116 credit card 04/11 on first 555-555-5555 purchase 3
  • 4. Sell Anything Single-click enabled thereafter 4
  • 7. How it Works Presentation Security Settlement 7
  • 8. How it Works Presentation Security Settlement CRM 8
  • 9. Traction Started processing transactions 4 months ago • Agreements with leading mobile media companies • 9
  • 10. Sales and Marketing Digital Goods: Market Size: $30BN 10
  • 11. Sales and Marketing Digital Goods Physical Goods 11
  • 12. Sales and Marketing Digital Goods Physical Goods Peer to Peer 12
  • 13. Competitive Landscapes Micro-transactions • Digital goods only • Expensive • Mobile Operator 13
  • 14. Competitive Landscapes In-store retail • Micro-transactions • • Web storefront Digital goods only • • No mobile Expensive • functionality Mobile Operator Payment Processors 14
  • 15. Competitive Landscapes Mobile credit • In-store retail • Micro-transactions card platform • • Web storefront Digital goods only • Mobile CRM • • No mobile Expensive • Turnkey solution • functionality Mobile Operator Payment Processors Billing Revolution 15
  • 16. Business Model Retail Price: $9.99 Transaction Fee: $0.86 (3.5%+ $0.50) Payout: $9.13 16
  • 17. Business Model Retail Price: $9.99 Commission: $2.19 Transaction Fee: $1.08 (3.5%+ $0.50) (10% of commission) Payout: $6.94 17
  • 18. Our Team Andy Kleitsch, CEO WeddingChannel.com, AT&T Wireless Randy de los Reyes, CTO Michael Cockrill, Atlas Accelerator BridalNet.com, Microsoft VP Product Strategy at Qpass Mike Dulong, SVP Business Development Jeff Yee, Treemo Third Screen Media, AOL Director of Commerce at Cingular John Loschky, VP Product Ashok Misra, Real Networks AT&T Wireless, Mobliss Billing Systems at Amazon.com 18
  • 19. Let’s talk... Developers Carriers Investors 19
  • 20. Sell anything to anyone on a mobile phone. Andy Kleitsch, CEO andy@billingrevolution.com 206.696.8200 20 1