Frenzoo/Me Girl 創辦人 Simon Newstead 講述 Validation 和 Metrics 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 Day1 第一日 大會官方網頁 Official Website: http://startlab.hk

1. METRICS & VALIDATION
simon@frenzoo.com

2. *

3. *Startups I’m involved in *
3d lifestyle
games
3d printing
platform
Social Network
app
Powertool
s

4. *Hi I’m Simon
●Think of ideas
●Validate them
●Execute them
●Test them (metrics)
●Launch
●Iterate
*
MY JOB

5. *Marc Andreesen (founder of Netscape, Opsware, VC) *
“The only thing that matters is product-market fit”
MARKET >> Product / Team
Metrics and validation will tell you if there is a market

6. Quiz *
How many apps are
there in the
appstore?

7. Are you ONE in a MILLION? *

8. *ROUTES TO SUCCESS IN THE APPSTORE IN 2013 *
CHOICES
●Get lucky
●Have the budget to push a mass market service
●Target and serve a niche well

9. *Test your idea *
Validation

10. *BEFORE YOU START DEVELOPMENT *
VALIDATE THE CONCEPT
●Polls
●Ad networks
●Forums
●Avoid your friends

11. *Going Deeper *
POLLING OPTIONS
●Ask Your Target Market
●Google Consumer Surveys
●PickFu
●Amazon Mechanical Turk
●Hack Ad Networks

12. *An example *
TEST A NEW APP CONCEPT

13. *BEFORE YOU START DEVELOPMENT *
TEST THE CONCEPT
●Mockup test

14. **

15. Metrics

16. *The ONLY equation that matters *
LTV > CAC

17. *The ONLY equation that matters *
LT x ARPDAU > Direct CPA x Viral

18. *The ONLY equation that matters *
LT x Conversion rate * ARPPDAU >
Direct CPA x Viral

19. *MOST IMPORTANT METRICS (1) *
●By Cohort
●Date
●Version
●A/B Test
●Traffic Source
●Platform / Device

20. *MOST IMPORTANT METRICS (2) *
●Retention
●1 day
●7 day
●30 day
●Session length
●Sessions / day
●DAU / WAU / MAU

21. *MOST IMPORTANT METRICS (3) *
●Monetization
●LTV
●% convert
●ARPPU

22. *MOST IMPORTANT METRICS (4) *
●Classification / Segmentation
●Whales (IAP)
●Mid payers (IAP)
●Low payers (IAP)
●Free offerwall users (rewarded)
●Free social
●Free

23. *MOST IMPORTANT METRICS (5) *
●Channel
●CPI
●CPPU
●Channel capacity

24. *APPSTORE MARKETING
●Organic
●Word of mouth
●SEO
●Chart position
●Viral channels
●Press
●Paid
●Rewarded
●Non rewarded
●Featuring networks
●Cross promo
*

25. Monetization
Create and launch a hit mobile game

26. *MONETIZATION PRINCIPLES
●In freemium, a very small percent of people pay (under 5%)
●Of these, a smaller % contribute a disproportionate amount of revenue
●They are usually happy to spend more, not less
●Do:
●Segment
●Uncap user spending potential
●Provide ways to spend a LOT in a short amount of time
*

27. *GAMES VS APPS
●Apps: linear consumption
*
●Games: can be exponential consumption
$
spend
“what you
get”
$
spend
“what you
get”

28. *MONETIZATION DRIVERS
●Sales
●Limited editions
●Endogenous value
●Seasonal
●Insurance
●Aesthetics
●Speed up time
●Mating
●Revenge
●Tend and befriend etc
*

29. Question *
How would you
uncap spending in
a dating app?

30. **Need advice or help on your startup?
simon@frenzoo.com
WhatsApp/LINE/MessageMe/Viber/WeChat/FB/Kakao/SMS 62771812

31. Q&
A
*
Now hiring!
Interns
Programmers