Presentation held by Janko Jovanović on topic "Proizvod je, u stvari, dizajn - UX dizajn za startape" at Startup Academy course in Belgrade. More details at startapakademija.com.
8. “I've learned that people
will forget what you said,
people will forget what you
did, but people will never
forget how you made them
feel.”
Maya Angelou
Američka spisateljica
15. User experience
Korisnikovo unutrašnje stanje
(predrasude, očekivanja, potrebe, motivacija, predznanje,
raspoloženje...)
Karakteristike sistema sa kojim
korisnik vrši interakciju
(namena, kompleksnost, upotrebljivost, funkcionalnost, izgled...)
I kontekst u kojem se interakcija
odvija
(okruženje, socjalne okolnosti, smisao aktivosti...)
16. User experience
Korisnikovo unutrašnje stanje
(predrasude, očekivanja, potrebe, motivacija, predznanje,
raspoloženje...)
Karakteristike sistema sa kojim
korisnik vrši interakciju kojim izgled...)
Karakteristike upotrebljivost, sa
sistema funkcionalnost,
korisnik vrši interakciju
(namena, kompleksnost,
(namena, kompleksnost, upotrebljivost, funkcionalnost, izgled..
I kontekst u kojem se interakcija
odvija
(okruženje, socjalne okolnosti, smisao aktivosti...)
17. +
Upravljanje muzikom
Kupovina muzike
Slušanje muzike
18. Ljudi imaju želju
da ostvare cilj.
Nemaju želju da izvršavaju akcije, da koriste
interfejse, da se prilagođavaju tehnologiji.
22. Dieter Rams?
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
24. Ali ne tako što ih
pitate za mišljenje.
Mi, ljudi, nismo dobri u artikulisanju
onoga što radimo. Umemo samo da
artikulišemo naše impresije.
A od toga nemate ništa.
27. “Design and marketing
aren’t just as important as
engineering: they are way
more important.”
Dave McClur
Osnivač “500 Startups” – jednog od najvećih startap akceleratora u svetu
28. User centered design
Analiza i Koncepti & Izvršenje i
Research
sinteza validacija merenje
Stakeholder
Affinity Design mockupsStyle
interviewsSurveys & Collaborative
diagramsPersonasTask guidesHTML/CSS
QuestionariesObservation ideationSketchingWirefram
modelsUser Backend development
Usability ingPrototypingConcept
scenariosResearch Economic metrics
testingCompetitive validationRefinement
reportsPresentations Behavioral metrics
analysisCard sortingExpert
reviews
29. Research
Analiza i Koncepti & Izvršenje i
Research
sinteza validacija merenje
Stakeholder
Affinity Design mockupsStyle
interviewsSurveys & Collaborative
diagramsPersonasTask guidesHTML/CSS
QuestionariesObservation ideationSketchingWirefram
modelsUser Backend development
Usability ingPrototypingConcept
scenariosResearch Economic metrics
testingCompetitive validationRefinement
reportsPresentations Behavioral metrics
analysisCard sortingExpert
reviews
30. Vaši korisnici nisu
“svi”.
“tipičan”, “prosečan”,
“standradan” korisnik i
ostala sranja
zaboravite.
31. “Don’t design for
everyone. It’s impossible.
All you end up doing is
designing something that
makes everyone
unhappy.”
Leisa Reichelt
Američka spisateljica
32. Photo by Ben Lepley
Posmatrajte ih.
U njihovom okruženju.
33. Photo by Anders Zakrisson
Pričajte sa njima.
U njihovom okruženju.
34. Analiza i sinteza
Analiza i Koncepti & Izvršenje i
Research
sinteza validacija merenje
Stakeholder
Affinity Design mockupsStyle
interviewsSurveys & Collaborative
diagramsPersonasTask guidesHTML/CSS
QuestionariesObservation ideationSketchingWirefram
modelsUser Backend development
Usability ingPrototypingConcept
scenariosResearch Economic metrics
testingCompetitive validationRefiniement
reportsPresentations Behavioral metrics
analysisCard sortingExpert
reviews
42. Implementacija
Analiza i Koncepti & Izvršenje i
Research
sinteza validacija merenje
Stakeholder
Affinity Design mockupsStyle
interviewsSurveys & Collaborative
diagramsPersonasTask guidesHTML/CSS
QuestionariesObservation ideationSketchingWirefram
modelsUser Backend development
Usability ingPrototypingConcept
scenariosResearch Economic metrics
testingCompetitive validationRefiniement
reportsPresentations Behavioral metrics
analysisCard sortingExpert
reviews
43. Merenje + iteracije
Analiza i Koncepti & Izvršenje i
Research
sinteza validacija merenje
Dizajn nije dodatak proizvodu ili usluzi. Dizajn je proizvod.
44. Nije stvar pojedinca
Business
people
Product Koncepti & Izvršenje i
Research Analiza i sinteza
managers validacija merenje
Designers
Developers Users
45. UX nije stvar izbora.
Izbor je da li ćete
svesno dizajnirati
dobar UX ili propasti.
50. “I've learned that people
will forget what you said,
people will forget what you
did, but people will never
forget how you made them
feel.”
Maya Angelou
Američka spisateljica
51. Pitajte. Sada
Posle, uz piće
ili online:
Web: www.jankoatwarpspeed.com
Email: janko@studioatwarpspeed.com
Twitter: @jankowarpspeed
Pozzz,
Janko