More than Just Lines on a Map: Best Practices for U.S Bike Routes
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Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign
1. Hello.
I work online.
@ladydotty
I do online marketing.
I freelance; I work with numerous businesses
and organisations in Sligo and Dublin.
Most notably Team Sligo / Sligo Tourism.
Illustration by Dan Leydon @DanLeydon
www.etsy.com/ie/shop/Footynews
3. Starling Digital
Media Direction
Digital Marketing Consultant specialising in
Tourism, Culture & Creative Industries
Who We (thatâs me) Work With:
Team Sligo/Sligo Tourism
UCD Imagine Science Film Festival
Bram Stoker Festival, Dublin
Blue Raincoat Theatre Company
Kateâs Kitchen
The Trailblazery Collective
Film Makers, Music Makers & Artists
Sligo Enterprise Board Mentoring Clients
4. Mullaghmore Head, Winter
2011/2012
Big Waves Captured by local
film-makers
Shared across the world with
hundreds of thousands of
views
But: No local platform was
highlighting all this amazing
creativity on the waves and on
film
Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews
@DanLeydon
5. Team Sligo
Current
Strategy:
Tourism
A Voluntary Group of
Advertising & Marketing
Professionals from Sligo, as well
as local business people
agencies and organisations
Illustration by Noelle Healy
www.noellehealy.ie @TwoodlePip
6. We asked a question:
Sligo - Who Knew?
âBy attaching this gently humourous,
contemporary expression (which comes
from the New York Jewish comedy vernacular)
to the idea of adventures round Sligo, we
imbue a trip in and around as something
surprising, adventurous and fresh.
And the fact that it can be attached to such a
range of holiday offerings demonstrates just
how rich the Sligo landscape
is. It takes in the whole gamut: physical
beauty, food, sports, activities, entertainment
and culture, etcâ.
Concept by Johnny Ferguson
Copywriter, screenwriter &
Sligo enthusiast
15. #SligoWhoKnew Results!
Over 9000 Tweets
using hashtag
#SligoWhoKnew
Nearly 2500 Instagram
pics using hashtag
#SligoWhoKnew
Irish Internet Award
for Digital Marketing
Brilliance
Sept. 2013
Over 1000 Facebook
posts using
#SligoWhoKnew