The Hunt for Everland

“IN SEARCH OF EVERLAND”
FINDING OUR WAY FROM STREET TO SCHOOL

D&AD CREATIVE BRIEF

CONTENTS

THE HISTORY THE BRIEF

THE CHALLENGE

THE INSIGHT

THE AUDIENCE THE SOLUTION

TODAY’S
SITUATION
MANY CHILDREN END UP LIVING ON THE STREET
FOR DIFFERENT REASONS BUT STILL HOPE TO BE
CONSIDERED AND LISTENED.

AVIVA’S
FIGHT
“WE PROVIDE SAFETY AND
CARE FOR OUR CUSTOMERS,
BUT WHO PROVIDE THE SAME
FOR STREET CHILDREN?”

OUR
CHALLENGE
GET 500,000 CHILDREN FROM
AROUND THE WORLD OFF THE STREETS
AND BACK INTO EDUCATION

OUR
AUDIENCE
CHILDREN, YOUNG ADULTS AND THEIR PARENTS.

TO BELIEVE THAT AVIVA HAS GREAT INTENTIONS TO
HELP THE STREET CHILDREN GET BACK TO SCHOOL,
THUS GAINING FAITH THAT THEY ARE A RESPONSIBLE
INSURANCE COMPANY TO TURN TO.

THE
OPPORTUNITY
“ I’M NOT
DIFFERENT FROM
A SCHOOLING
I REALIZE THAT I’M
LUCKY TO BE IN
SCHOOL AND THAT
CHILD AND IT I CAN HAVE THE
SOUNDS FUN TO POWER TO HELP
BE AT SCHOOL. ANOTHER CHILD.

”

THE
INSIGHT
“THE ADULTS DON’T UNDERSTAND US.
IT IS OUR WORLD AND OUR COMMON
INTEREST ERASES ALL OUR DIFFERENCES.”

IN SEARCH OF
EVERLAND
“THE ADVENTURE OF PETER & WENDY”
“Finding our way, from street to school” Campaign

IDEA
Meet Peter.

He comes from this faraway place known as, Neverland.

MANIFESTO
A magical place where nobody grows up,
where the children of the land rule and the grown-ups are banned.

This is their world. Their kingdom.
A place where only the children will understand one another,
play with one another
learn from one another
And, love one another
Because no one else does.

It’s a place they call home
And this home
Is the safest place to be

Then comes Wendy, a child from the real world
She is the only one that Peter allows in his Kingdom
IN SEARCH OF She is the only one he trusts, and will take to explore their adventure to-

EVERLAND
gether

Because beneath that pretty dress and tidy clean hair
“THE ADVENTURE OF PETER & WENDY” they are the same

Now Wendy will invite them to her world
The place they resent
The place they think they do not fit
But Wendy will let them know, that there’s nothing to be afraid of
Because this time round, she will take them to explore her world
together.

This is a story of Peter and Wendy.
Follow them on their extraordinary expedition
in finding their way from the streets…

“THE HUNT FOR EVERLAND”
1 DATE: THE WORLD’S CHILDREN’S DAY
3 DIFFERENT CITIES: NEW DELHI, LONDON, ISTANBUL
6 STATIONS: 6 VALUABLE LESSONS LEARNT

WHEN IT COMES TO

PLAY,
THERE IS NO DIFFERENCE
BETWEEN THEM

THEY EXCHANGE THEIR
PERSPECTIVE
OF BEING IN & OUT OF SCHOOL

THEY
EXPLORE TOGETHER

AND
LEARNFROM ONE ANOTHER

THE IDEA JOURNEY
HOW WE WILL MAKE IT WORK

STREET

ART

MATH

CREATING 6 VALUES
HISTORY LANGUAGE

IN LEARNING
AT 6 STATIONS CREATING CHALLENGES THAT WILL
LEAD THEM FROM STREET TO SCHOOL

GEOGRAPHY

SCHOOL

GOAL
SETTING

3 PHASE JOURNEY
PRE-LAUNCH EVENT DAY SUSTAINANCE

“GREAT WALL MURAL! KEEP THE SP
HOPE YOU FIND #EVERLAND :) ” -

1. CREATE AVIVA’S TEAM 6 DIFFERENT STATIONS 1. ONLINE WEB TV 3. ALL TWEETS WILL
OF FACILITATORS SET WITH CREATIVE CHANNEL TO BE PRINTED ON
FOR EVERLAND HUNT TASKS THAT REVOLVE VIEW THE CHILDREN’S YELLOW BADGES
THE VALUE OF LEARNING EXPLORATION THAT WILL BE PINNED
2. INVITE BOTH IN RELATION TO SUB- JOURNEY ON A BIG CANVAS
STREET AND SCHOOL JECTS BEING TAUGHT IN WALL IN THE SCHOOL
CHILDREN FOR SCHOOL. 2. PARENTS AND THE SO THE CHILDREN
EVERLAND HUNT MASS CAN SHOW CAN SEE THE
OBJECTIVE: THEM SUPPORT WITH SUPPORT THEY
1. CHILDREN EXPLORE OUR “SHOUT-OUT- RECEIVE.
AND SOLVE THE CHAL- LOVE” CAMPAIGN SITE
LENGES TOGETHER. VIA TWITTER HASHTAG THEY CAN KEEP THE
“COME BACK TO BADGES AS A KIND
2. ENTICE THE STREET #EVERLAND” REMINDER TO HOW
CHILDREN TO CONTINUE LOVED THEY ARE
THEIR LEARNING BACK IN BY THE WORLD OUT
SCHOOL THROUGH FUN
AND ENGAGEMENT.

EVERLAND HUNT DAY
PREPARATION START POINT 6 CREATIVE CHALLENGES “EVERLAND” FOUND! AUDIENCE ENGAGEMENT

CREATE TEAMS OF 6 GOES TO STATION TEAM GOES FINAL CHALLENGE THE JOURNEY OF
3 X STREET TO BEGIN THEIR THROUGH 6 ON “GOAL THE CHILDREN’S
3 X SCHOOL “SEARCH FOR VARIOUS STATIONS SETTING” WILL TAKE EXPLORATION WILL
CHILDREN EVERLAND” THAT WILL BE PLACE IN SCHOOL BE DOCUMENTED
ADVENTURE! GIVEN A CREATIVE ON EVERLAND.TV
BRIEF THE CHILDREN CHALLENGE - ALL OBJECTIVE:
ON THEIR IMMINENT RELATED TO WHAT REMIND THEM THEIR PARENTS AND THE
LEARNING THEY CAN LEARN CAPABILITIES IN MASS CAN TWEET
ADVENTURE! IN SCHOOL SOLVING THEIR SUPPORT
PROBLEMS
EACH STATION THROUGH THE TWEET-BADGES
WILL TAKE THEM GAMES SET WILL BE PRINTED
ONE STEP CLOSER AND PINNED UP
TO SCHOOL. AND THE ON SCHOOL’S WALL
IMPORTANCE OF TO BE TAKEN BY
SETTING GOALS CHILDREN TO
IN LIFE REMIND THEM OF
THIS FRUITFUL
JOURNEY

ONLINE BUZZ SUPPORT
FROM THE MASS
CAMPAIGN SITE

“SHOUT-OUT-LOVE”
TWEET WALL

TWEET WALL AT STATIONS

EVERLAND EVENTUALLY PRINTED OUT
WEB TV VIEW ALL TWEET WALL AS YELLOW BADGES TO BE
GIVEN TO CHILDREN!
PARTICIPATING
CHILDREN’S
PROFILES
LOVE TWEET LOVE TWEET LOVE TWEET




TO VIEW ALL EVERYONE CAN TWEET
DOCUMENTED IN THEIR SUPPORT WITH
WEBISODES OF THEIR HASHTAG #EVERLAND LOVE TWEET LOVE TWEET LOVE TWEET

EXPLORATION JOURNEY
TWEETS WILL BE
PROJECTED ON TWEET
WALLS AT EACH
STATIONS WHERE
CHILDREN CAN SEE THEM

“GREAT WALL MURAL! KEEP THE SPIRITS HIGH AND FLY!
HOPE YOU FIND #EVERLAND :) ” - @MAGDELINE_T
IN SEARCH OF
EVERLAND
EVERLAND TV CHANNEL

HOME

THE STORY ESSE DANIELS X JACOB KLEINER
ABOUT THE EVERLAND HUNT VIEW TEAM PROFILE

MEET THE CHILDREN
SEND A LOVE SHOUT!
SUPPORT THEM FOLLOW
THEIR ADVENTURE!
FOLLOW THEIR JOURNEY WATCH!
CONTACT US

15:07pm / Team A
Art Mural Accomplished
11:07am / Team F Kings Cross Road
Communication Game
Oxford Circus

17:07pm / Team B
Musical City Taking Place
Bethnal Green Road

“... AND THEY LEARN
HAPPILY EVER AFTER”

IN SEARCH OF
EVERLAND

The Hunt for Everland

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie The Hunt for Everland

Ähnlich wie The Hunt for Everland (20)

The Hunt for Everland