1. It’s a Flat World: IP Assets in the Digital Age
Presented by Stan Antolin with Kimberly Gatling,
Clara Cottrell, Dave Krasnow, and Phil McCann
Smith Moore Leatherwood LLP Attorneys at Law

2. Internet Connectivity

4. Courtesy of Jonti McLaren, Founder,
President, & COO, of Symplified
Symplified
SaaS is different than enterprise
access management.
Focus expands beyond the
perimeter across the cloud to systems
under service providers’ control
SaaS means no servers, no custom
code, no desktop software

5. Cloud Computing

6. Growth = Complexity Sensitive Data - Compliance
Enterprise Integration SaaS = Silos
Courtesy of Jonti McLaren, Founder,
President, & COO, of Symplified © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

7. SaaS often bypasses IT
SaaS apps are coming into the
enterprise – often bypassing IT.
Security and integration not fully
considered before purchase decision
Courtesy of Jonti McLaren, Founder,
President, & COO, of Symplified0

8. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

9. Distributive Computing Networks
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10. model cell
membrane: a
bilayer
sandwich of
lipids
Patti Reggio, University of North Carolina at
Greensboro
Diane Lynch, Kennesaw State University
Pittsburgh Supercomputing Center
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11. fluid flow,
stress, and
heat transfer
Voxdale & Mentor Graphics
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12. fluid mixing,
chemical
reaction, and
heat transfer
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13. Internationalized Domain Names
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16. International Offshoring of R&D
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17. Booz & Company
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18. Contracting of Design, Development,
Manufacturing, Marketing . . . etc.
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19. Courtesy of Jonti McLaren, Founder,
President, & COO, of Symplified
© 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

20. Software & Business Method Patent Law
© 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

21. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

22. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

23. Product Life Cycles
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27. Web 2.0
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29. What to Do?
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30. Alternative Means for Protecting IP
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31. • Trade secrets
• Copyright
• Trademarks
• Trade Dress
• Contracts:
– Confidentiality;
– Noncompetition; &
– Lease or Service – Not Sales
© 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

32. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

33. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.

34. Smith Moore Leatherwood LLP | Attorneys at Law | smithmoorelaw.com
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Stan Antolin
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Suite 1400
Greensboro, NC 27401
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© 2009 All Rights Reserved.