1. Growing Your Business: Steps to Success
AFter all the hard work of
writing a business plan,
securing funding, hir-
ing employees and purchasing
inventory, you are finally open for
business. Now what? The follow-
ing steps will put you on a path
toward success.
Revisit Your Plan
The first step to grow your busi-
ness is to understand it, and the
best way to understand it is to
revisit your business plan. What
is your business’s mission?
What are its core values? What
are the short- and long-term
goals? Do
they align with the mission? To
be successful, your business’s
mission must guide its growth.
What is your business’s current
financial and market position?
How do your products or
services differ from others on
the market? What are your profit
or loss mar-gins? Do they trigger
cash-flow problems? What
cycles does your market exhibit,
and what kind of growth can
you expect? Are there any major
trends in customer behavior?
Keeping up to speed with your
business and its market will
help position you for success.
Know Your Competition
Identify the best business in
your field. What makes them
excel? How does your busi-
ness compare? By examining
competitors’ strengths, you can
pinpoint what sets them apart.
Look for ways to incorporate
their best practices.
You should also look at com-
petitos’ weaknesses. Are they
ignoring markets or neglecting
customer needs? Find
opportunities they are
overlooking and take
advantage of them.
BUSINESS BEGINNINGSEmbassy of the United States of America

2. The
Plan-As-
You-Go
Business
Plan
Foreword By Bestselling Author Guy
Kawasaki
 Simplify the Business Plan
Process
 Create a Plan That Grows
With Your Business
 Tailor a Plan to Your Company
 Develop A Quick-Hitting Set of
Priorities
 Avoid Business Mistakes and
Pitfalls
 Simplify An Overwhelming
Process
 Build As Your Business
Develops
 Demystify the Business
Planning Process
 Ignore Traditional Cookie-
Cutter Plans
 Save Time and Resources
 Take Total Control of Your
Business
Tim
Berry
Principle Author of
Business
Plan Pro
The Country’s Bestselling Business Plan
Software

3. SCHOOL OF
BUSINESS
ADMINISTRATION
A Lifetime of Integrity
offers several masters of business and masters of Science
ment. In addition to 11 MBA programs, the school alsoD
esigned to provide an excellent education that ad-
dresses the demands of today’s world, Loyola’s
undergraduate programs in business
administration prepare you for the modern
business environ-
degrees, dual-degree master’s programs, an executive MBA,
customi-zable executive programs, and graduate certificate
programs.
The curriculum stresses traditional oral and written
communication skills, as well as competence with the latest
information technology that links businesses worldwide. You’ll also
gain a foundation in 10 knowledge areas and four “Values Across the
Curriculum” through the University’s Core Curriculum.
Values are an integral part of the Loyola experience, which is
inspired by the Jesuit tradition of educating the whole person. “We
ascribe to an educational philosophy that emphasizes socially respon-
sible decision making and leadership, integrated curricula, global and
cultural perspectives, and experiential learning.” explains Abol
Jailvand, PhD, Dean of the School of Business Administration.
As a part of BusinessWeek’s 2010 ranking of the top undergraduate
business schools, thousands of business majors were surveyed about
how well their schools teach standard academic specialties. While a
number of Loyola’s School of Business Administration programs
ranked highly, Loyola’s ethics specialty is consistently ranked in the
top 10 programs in the U.S.
“Our aim,” says Dean Jailvand, “is to provide an education that
transforms students, helping them to not only become tomorrow’s
business leaders, but also help them become people for others, with
a high degree of personal– and professional– integrity.”
LOYOLA UNIVERSITY CHICAGO

4. 美貌無價
Your Face is a
Fortune在四季飯店擁有全世界最貴的美容療程 SPA，LYNN FUNG 親自體驗，看看是否
值得
BEAUTY
Mirror,
Mirror
E
就
在我第一次見到
Philippe Allouche 博士
之前，香港四季飯店的
代表說：「你必須向
Allouche 博士保證，絕
不能欺騙他。」Philippe Allouche 博士是內科醫
師兼皮膚生物專家，也是法國最神秘的
美妝品牌之一 Biologique Recherche
的第二代首席醫師。
會面的一開始就是一個大禮：一個為期 6
個月的全新臉部療程，稱為Haute Couture
Facial （高級訂製臉部療程）。定價高達美金
35,500元，
這個療程在四季飯店只有非常少數的賓客才得以
享受。而 Biologique Recherche 的普通臉部療程
在四季飯店從180美元起跳，經我腦中一番計算
之後，我預估 6 個月期間 （也就是大約180天）
要做 196 次臉部療程，才值回票價。他們也警告
過我，這段期間內不能作弊接受其它療程。不過
坦白說，我哪有時間阿？
當我終於見到了 Philippe Allouche，結果是：
這個價錢根本不是用來支付臉部聊城的。除了每
三週一次的做臉，我每個閱還會收到好幾包產品，
全部都是替我皮膚量身訂製。醫師親自為顧客檢
測皮膚的各項狀況，像是彈性、 皮指分泌和含水
度。客制化是 Philippe Allouche 和 Biologique
Recherche 理念的核心。時裝設計師 John
Galliano
容光煥發
由左至右
香港四季飯店的 SPA；
Biologique Recherche
系列產品 Philippe
Allouche

5. 民
國
九
十
八
年
營
運
報
告
目錄

6. FOR THE LOVE OF THE LIBERAL ARTS
SAS DONORS SHARE THEIR REASONS FOR
SUPPORTING THE SCHOOL
by Tracey Quinlan Dougherty
Between the two of them, Scott
Bok, C’81, W’81, L’84, and Roxanne
Conisha Bok, C’81, have launched an
investment banking firm, renovated an
historic inn, started a horse farm,
published a memoir and raised two
children. What do they say helped
make it possible? The intellectual
curiosity they developed in their liberal
arts courses in the College. That’s why
they give back to SAS at every chance,
supporting everything from a faculty
chair in the humanities and student
scholarships to the renovation of
Bennett Hall and the establishment of
the Integrated Studies Program (ISP).
Through ISP, College students in the
Benjamin Franklin Scholars program live
together in Riepe College House and
participate in courses specially designed
to bring together the humanities, social
sciences and sciences to examine the
key concepts of our world. “We don’t like
to be narrow in how we give our support,”
says Scott Bok, a University trustee and
former SAS overseer. “If you believe in
the institution you should give them some
latitude. We try to do whatever our
circumstances allow and touch on as
many aspects as possible.”
For both of them, the breadth of the
liberal arts is what’s key. “Who knows
what’s around the corner?” asks Roxanne
Bok, who was an economics major.
“This kind of education makes you a
thinker who can be nimble and adjust.”
Scott Bok, who majored in political
science, echoes this, saying,
“Whatever your career focus is, you
really ought to have a core education
in things like history, literature,
philosophy and art in order to
understand the world more broadly.”
The Boks are certainly not alone in
their belief. Time and again donors to
the School have underscored the
value of the liberal arts to their own
lives, to those of future students, to the
University and to society as a whole.

7. The
Plan-As-
You-Go
Business
Plan
Foreword By Bestselling Author Guy
Kawasaki
 Simplify the Business Plan
Process
 Create a Plan That Grows
With Your Business
 Tailor a Plan to Your Company
 Develop A Quick-Hitting Set of
Priorities
 Avoid Business Mistakes and
Pitfalls
 Simplify An Overwhelming
Process
 Build As Your Business
Develops
 Demystify the Business
Planning Process
 Ignore Traditional Cookie-
Cutter Plans
 Save Time and Resources
 Take Total Control of Your
Business
Tim
Berry
Principle Author of
Business
Plan Pro
The Country’s Bestselling Business Plan
Software

8. SCHOOL OF
BUSINESS
ADMINISTRATION
A Lifetime of Integrity
offers several masters of business and masters of Science
ment. In addition to 11 MBA programs, the school alsoD
esigned to provide an excellent education that ad-
dresses the demands of today’s world, Loyola’s
undergraduate programs in business
administration prepare you for the modern
business environ-
degrees, dual-degree master’s programs, an executive MBA,
customi-zable executive programs, and graduate certificate
programs.
The curriculum stresses traditional oral and written
communication skills, as well as competence with the latest
information technology that links businesses worldwide. You’ll also
gain a foundation in 10 knowledge areas and four “Values Across the
Curriculum” through the University’s Core Curriculum.
Values are an integral part of the Loyola experience, which is
inspired by the Jesuit tradition of educating the whole person. “We
ascribe to an educational philosophy that emphasizes socially respon-
sible decision making and leadership, integrated curricula, global and
cultural perspectives, and experiential learning.” explains Abol
Jailvand, PhD, Dean of the School of Business Administration.
As a part of BusinessWeek’s 2010 ranking of the top undergraduate
business schools, thousands of business majors were surveyed about
how well their schools teach standard academic specialties. While a
number of Loyola’s School of Business Administration programs
ranked highly, Loyola’s ethics specialty is consistently ranked in the
top 10 programs in the U.S.
“Our aim,” says Dean Jailvand, “is to provide an education that
transforms students, helping them to not only become tomorrow’s
business leaders, but also help them become people for others, with
a high degree of personal– and professional– integrity.”
LOYOLA UNIVERSITY CHICAGO

9. FOR THE LOVE OF THE LIBERAL ARTS
SAS DONORS SHARE THEIR REASONS FOR
SUPPORTING THE SCHOOL
by Tracey Quinlan Dougherty
Between the two of them, Scott
Bok, C’81, W’81, L’84, and Roxanne
Conisha Bok, C’81, have launched an
investment banking firm, renovated an
historic inn, started a horse farm,
published a memoir and raised two
children. What do they say helped
make it possible? The intellectual
curiosity they developed in their liberal
arts courses in the College. That’s why
they give back to SAS at every chance,
supporting everything from a faculty
chair in the humanities and student
scholarships to the renovation of
Bennett Hall and the establishment of
the Integrated Studies Program (ISP).
Through ISP, College students in the
Benjamin Franklin Scholars program live
together in Riepe College House and
participate in courses specially designed
to bring together the humanities, social
sciences and sciences to examine the
key concepts of our world. “We don’t like
to be narrow in how we give our support,”
says Scott Bok, a University trustee and
former SAS overseer. “If you believe in
the institution you should give them some
latitude. We try to do whatever our
circumstances allow and touch on as
many aspects as possible.”
For both of them, the breadth of the
liberal arts is what’s key. “Who knows
what’s around the corner?” asks Roxanne
Bok, who was an economics major.
“This kind of education makes you a
thinker who can be nimble and adjust.”
Scott Bok, who majored in political
science, echoes this, saying,
“Whatever your career focus is, you
really ought to have a core education
in things like history, literature,
philosophy and art in order to
understand the world more broadly.”
The Boks are certainly not alone in
their belief. Time and again donors to
the School have underscored the
value of the liberal arts to their own
lives, to those of future students, to the
University and to society as a whole.

10. The
Plan-As-
You-Go
Business
Plan
Foreword By Bestselling Author Guy
Kawasaki
 Simplify the Business Plan
Process
 Create a Plan That Grows
With Your Business
 Tailor a Plan to Your Company
 Develop A Quick-Hitting Set of
Priorities
 Avoid Business Mistakes and
Pitfalls
 Simplify An Overwhelming
Process
 Build As Your Business
Develops
 Demystify the Business
Planning Process
 Ignore Traditional Cookie-
Cutter Plans
 Save Time and Resources
 Take Total Control of Your
Business
Tim
Berry
Principle Author of
Business
Plan Pro
The Country’s Bestselling Business Plan
Software