Working together to build brands, Justin Osofsky, Director of Media Partnership, Facebook

9. Average number friends on
URLs visited from Facebook
Facebook
350
310
300
250
2.4x more
200
5.3x more
150 130
100
50
0
Average Facebook User People who like articles Average Facebook user People who like articles

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Clickthrough rate (CTR)
•
Like button w/ faces
- Like button w/out faces
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- Number of friends who have liked article

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Age distribution of users who like articles on news sites
vs. newspaper subscribers
35%
Users who click like Newspaper subscriber
30% median: 34 median: ~51
25%
20%
15%
10%
5%
0%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Users who click "like" on news sites Newspaper subscribers
Source: Newspaper Association of America, Facebook internal data

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