In this case study we'll show how we dealed with the challenges of creating iPhone & Android apps for price comparison service hotline.ua and managed to connect different types of media through mobile app.

1. Developed
in Stanfy
Case Study
Using Crossmedia
Experience in
mCommerce

2. What Is hotline.ua?
One of the biggest ecommerce databases in Ukraine
with 3MM shopping offers for clients from all over the country.
From online catalogue for price comparison it has evolved into a true social network
where people actively search, compare, comment, and help each other to choose the best
items and shops. For many customers online shopping tour starts at here at hotline.ua
Monthly audience of hotline.ua reached over 1,2 MM users.

3. Challenges We Faced…
1. To engage customers in direct interaction with the price comparison service hotline.ua
directly at point of sales and assist them in finding the best offers.
2. To increase amount of services which can be monetized be connecting online, offline
and print media.

4. Our Solution
As a result, we created fast, steady and easy to
use mobile application for iPhone and Android
platforms.
Mobile application functioned both online and
offline. They could be used anytime in the offline
store for price comparison.
Mobile apps gave users an opportunity to get
crossmedia experience by involving QR-code
scanning.
In a very short time they became a real hit on the
mCommerce market of Ukraine.

5. Catalogue and Search
With the help of hotline.ua app for iPhone and Android shoppers can always:
• Use shopping catalogue divided by categories and subcategories to find
• Easily search an item in the catalogue

6. Geolocation and Click-to-Call
Found the item you like? In the mobile app you can:
• Check out price offers from different vendors
• Find the closest store with the best price offers
• Click-to-call option helps you to buy goods in one click

7. Crossmedia: Mobile+Offline
We managed to connect mobile, online, offline and print media by using QR-code
scanning in hotline.ua mobile apps. Using their smartphones, users could easily scan a
QR-code which would bring them to a relevant screen of the mobile app.
QR-codes were used in the print magazine Home PC and other print advertisement.

8. Crossmedia: Mobile+Online
QR-codes were also added to each item on the website. Users could scan QR-codes with
their smartphones and open item profile in mobile app right away. All opened pages are
cashed in the History section and can be accessed offline.
Using QR-codes helped us to connect different kinds of media with mobile application
and made items search within the service fast and easy.

9. Our Results Hotline mobile apps have great future.
“Both consumers and Internet shops need
12 000 them. Impulse purchases make up a great
part of shopping, and now due to
technological progress Internet retails can
Downloads in two months get their slice of the pie”
– a great achievement for
Ukrainian market!
It must be said that not only
mobile users obtained a useful
application but Internet shops,
Sergey Arabadzhy,
our partners, got another
General Director of ITC
efficient tool to attract Publishing, hotline.ua
customers** publisher*
Volodymyr Vozniak, Director of hotline.ua Project**
*http://itnews.com.ua/58858.html
**http://itnews.com.ua/58858.html

10. Check It Out Yourself!
http://itunes.apple.com/us/app/hotline/id417369732?mt=8
https://play.google.com/store/apps/details?id=com.stanfy.hotline&feature=search_result

11. We create apps that you love!
Stanfy Team
http://stanfy.com
If you want to create iOS or Android app for your project feel free to contact us at info@stanfy.com
Stanfy specializes in mobile communications and creates killer mobile applications for iOS and Android platforms.
Over the past three years more than 60 successful apps were developed by Stanfy for clients from all over the world.