Discover the Smart Guest A

1. WELCOME

2. SMART GUEST APPLICATION
VALUE PROPOSITION
Speaker Name
Date
COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

3. WHAT IS THIS?
 A DUST COLLECTOR
 A COSTLY NECESSITY
 AN ANACHRONISM IN A NICELY
DESIGNED ROOM
 ALL OF THE ABOVE
TIME TO GO BEYOND?
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

4. THE DRIVERS
51%
OF GUESTS’
4 devices 3G & wifi
IN GUESTS’ ROOM IN HAVE SIMPLIFIED
SATISFACTION AVERAGE THE WAY
DEPEND ON THE ROOM, THE TO OFFER IPTV, CLOCK, AIR GUESTS CAN MAKE CALLS,
FACILITIES AND THE CONDITIONNING & BROWSE THE INTERNET AND
SERVICES LIGHTENING CONTROL ACCESS TO MEDIA
Cornell Hospitality Industry Perspectives, July 2010
LOYALTY COST CONTROL
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

5. WHAT IF?
… you could offer a personal portal
experience to your guests ?
… you could bring them a unique interface
to control their environment ?
… you would have an always-on screen to
display information ?
differentiate by offering a
… you could
unique experience ?
… you could captivate your guests and make
them interact ?
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

6. DISCOVER THE SMART GUEST EXPERIENCE
air con RICH COMMUNICATIONS
QUICK ACCESS TO HOTEL
light control SERVICES
curtains PROMOTION OF PROXIMITY
SERVICES
AUTOMATION INTEGRATION
OPENNESS
privacy
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

7. EXPERIENCE RICH COMMUNICATIONS
INTUITIVE SPEED DIAL TO
HOTEL MAIN SERVICES
AUGMENTED
COMMUNICATION
FEATURES
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8. ADVERTIZE HOTEL SERVICES
EASY CUSTOMIZATION
MIXED MEDIA WITH TEXT &
PHOTOS
INTEGRATION OF
COMMUNICATION FEATURES
ONE TOUCH ACCESS
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

9. PROMOTE PROXIMITY SERVICES
ENHANCE VISIBILITY
ADAPT TO SEASONAL
EVENTS
EASY CUSTOMIZATION
MIXED MEDIA WITH TEXT &
PHOTOS
INTEGRATION OF
COMMUNICATION FEATURES
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

10. ACCESS TO LOCAL INFORMATION & TOOLS
DELIVER VALUABLE
INFORMATION TO GUESTS
WEATHER REPORT
LOCAL TRAFFIC
CONDITIONS
RAILWAYS/AIRFLIGHT
SUITE DOORCAM
RSS FEED
CALCULATOR
…
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

11. INTEGRATE ROOM AUTOMATION
MANAGE ROOM CONTROL THE AIR SIMPLY OPEN/CLOSE
LIGHTENING TEMPERATURE AND CURTAINS AND SHUTTERS
FANNING
EASY ACCESS TO
PREDEFINED SETTINGS ERGONOMIC INTERFACE
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

12. MANAGE A COMFORTABLE STAY
SET PRIVACY
TELEPHONY PRIVACY
AND VOICEMAIL
FORWARDING
ROOM PRIVACY
ASK FOR ROOM MAKE-UP
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

13. INNOVATE THROUGH OPENNESS
ALCATEL-LUCENT INTEGRATION MAKE GUESTS FEEL
ADMIN CUSTOMIZATION “AT HOME”
SKINS
USER CUSTOMIZATION ENABLE
PMS
CONTINUOUS
OXE ADAPTATION TO
SCREENSAVER FOR
ADVERTIZING BUSINESS
HOSPITALITY DYNAMICS
APP SERVER
HOMEPAGE/PHOTOFRAME EVOLVE AT THE
PACE OF
PAGE AUTOMATION INTERNET …
CUSTOMIZATION INNOVATIONS
ECOSYSTEM
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

14. BENEFIT#1 RAISE THE BAR OF SATISFACTION
“Happy customers mean repeat business - they
will also tell their social networks about their stay”
Australian Tourism and Transport Forum spokesman Rowan Barker
WHAT SMART GUEST APPLICATION BRINGS
 AWARD WINNING MY IC PHONE
 SIMPLIFIED AND BREAKTHROUGH
COMMUNICATIONS
 UNMATCHED SET OF APPLICATIONS TO
ENRICH GUESTS’ EXPERIENCES
OVER STANDARD EXPERIENCE = LOYALTY
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

15. BENEFIT#2 INVEST TO DIFFERENTIATE
“To raise new questions, new possibilities, to regard
old problems from a new angle, requires creative
imagination and marks real advance”
Albert Einstein
WHAT SMART GUEST APPLICATION BRINGS
 SINGLE INTERFACE FOR COMMUNICATIONS,
ADVERTIZING, AUTOMATION AND STAY
MANAGEMENT
 OPENNESS FOR RICH INTEGRATION WITH
THE ECOSYSTEM
SIMPLIFIED ACCESS TO INNOVATION
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

16. BENEFIT#3 ENGAGE WITH YOUR GUESTS
“Engaging with guests to understand their needs
for new services and simple features helped
generating additional business”
WHAT SMART GUEST APPLICATION BRINGS
 ALWAYS-ON SCREEN TO ADVERTIZE ON
VALUE-ADDED SERVICES
 ATTRACTIVE FUNCTIONNALITIES TO
GENERATE MORE INTERACTIONS
 QUICK ACCESS TO STAFF
DYNAMIC INTERACTIONS
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

17. PROCESS
 SMART GUEST APPLICATIONS LICENSES
 DEPLOYMENT
 AUDIT
 INSTALLATION
 WORKSHOP
 PROJECT MANAGEMENT
 COACHING
 MAINTENANCE CONTRACT
 OPTIONAL CUSTOMIZATION SERVICES
professional.services@alcatel-lucent.com
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

18. CREDENTIALS
ALCATEL-LUCENT, DELIVERS
HOSPITALITY COMMUNICATIONS
BEYOND STANDARDS FOR MORE
THAN 15 YEARS
“The solution is efficient, flexible,
well-designed and reduces workload.
This leads to significant time savings
in our daily processes.”
Thomas Markovic,
Director of Engineering at the Park Hyatt
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

19. KEY TAKEAWAYS
LOYALTY | Raise Customer Satisfaction Beyond Standards
INNOVATION | Differentiate From Your Competition
INTERACTION | Add Dynamics To Guests’ Stay
PROMOTE | Advertize Value-Added Services
IMAGE | Improve Your Brand Image
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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

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