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DESIGNING THE
 AUSPOST IPHONE APP:
    HOW WE DID IT


     Kathryn Ross
UX Australia, August 2012
AUGUST 2012




         THE PROJECT KICKOFF


Before                          After




                  2
         STAMFORD INTERACTIVE
AUGUST 2012




12 days



         3
STAMFORD INTERACTIVE
AUGUST 2012




         12 days
1 day is practically gone


                 4
        STAMFORD INTERACTIVE
AUGUST 2012




              DESIGN 6
            APPROACH?




WWYD?                3

                     3


                 5
        STAMFORD INTERACTIVE
AUGUST 2012




           POINT #1




This is what ROCKED.


               6
      STAMFORD INTERACTIVE
1   2   3   4    5    6       7    8   9   10 11 12




                          7
                STAMFORD INTERACTIVE
AUGUST 2012




         8
STAMFORD INTERACTIVE
AUGUST 2012




         9
STAMFORD INTERACTIVE
AUGUST 2012




           POINT #2




User testing is GOLD.


               10
      STAMFORD INTERACTIVE
AUGUST 2012




         11
STAMFORD INTERACTIVE
AUGUST 2012




            NAVIGATION


1. Tab          2. List         3. Springboard




                  12
         STAMFORD INTERACTIVE
AUGUST 2012




              OUTCOME…




Wireframe design                 Live application


          STAMFORD INTERACTIVE
AUGUST 2012




  “I have to say, I am very impressed.
  This app is well designed by people
  who really get their users. It works,
  it is stylish, and it is intuitive…”

                  Charles Malpas


         14
STAMFORD INTERACTIVE
AUGUST 2012




         THANKS!
           Kathryn Ross
kathrynr@stamfordinteractive.com.au




                 15

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A case study on designing the Australia Post iPhone and iPad app

  • 1. DESIGNING THE AUSPOST IPHONE APP: HOW WE DID IT Kathryn Ross UX Australia, August 2012
  • 2. AUGUST 2012 THE PROJECT KICKOFF Before After 2 STAMFORD INTERACTIVE
  • 3. AUGUST 2012 12 days 3 STAMFORD INTERACTIVE
  • 4. AUGUST 2012 12 days 1 day is practically gone 4 STAMFORD INTERACTIVE
  • 5. AUGUST 2012 DESIGN 6 APPROACH? WWYD? 3 3 5 STAMFORD INTERACTIVE
  • 6. AUGUST 2012 POINT #1 This is what ROCKED. 6 STAMFORD INTERACTIVE
  • 7. 1 2 3 4 5 6 7 8 9 10 11 12 7 STAMFORD INTERACTIVE
  • 8. AUGUST 2012 8 STAMFORD INTERACTIVE
  • 9. AUGUST 2012 9 STAMFORD INTERACTIVE
  • 10. AUGUST 2012 POINT #2 User testing is GOLD. 10 STAMFORD INTERACTIVE
  • 11. AUGUST 2012 11 STAMFORD INTERACTIVE
  • 12. AUGUST 2012 NAVIGATION 1. Tab 2. List 3. Springboard 12 STAMFORD INTERACTIVE
  • 13. AUGUST 2012 OUTCOME… Wireframe design Live application STAMFORD INTERACTIVE
  • 14. AUGUST 2012 “I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…” Charles Malpas 14 STAMFORD INTERACTIVE
  • 15. AUGUST 2012 THANKS! Kathryn Ross kathrynr@stamfordinteractive.com.au 15

Hinweis der Redaktion

  1. Before the kickoffFrankie and I have the same wardrobeThe Project = Australia Post iPhone Bunch of ‘requirements’ in xlsStick around after kick-off, project starts!After kickoffThe Project = AusPost iPhone Application - v2.0Stamford to lead the ‘UX component’Design new, and improve existing, app featuresTest our designs with usersRefine and annotate the designs for developmentGiven access to SMEs, business analysts, developers and provider vendorsTest with users!
  2. This is what I wrote up during the kickoffWith the days allocated = 12
  3. The collaborative approach with the Business, the Developers, and other 3rd Party Providers.
  4. In the project’s War roomCollaborative design workshops with the ‘team’ every morningPeople pitching their design ideas to the group – with a money spend on the features
  5. Reviewing yesterday’s designs with Tech-Lead first thing in the morningEncouraged to scribble on the designs to go through iterative improvements throughout the workshops
  6. The mobile testing ‘rig’
  7. 3 navigation optionsWanted to test all to get user feedback & see what worked
  8. Picture of new app