"PPC vs. SEO: The Ultimate Search Marketing Battle" for the Search Engine Strategies conference after the Online Marketing Summit in San Diego, February 2010. Stacy Williams of Prominent Placement defends the pay-per-click side of the battlefield. http://www.prominentplacement.com.

1. PPC vs. SEO: The Ultimate Search Marketing Battle Online Marketing Summit February 25, 2010

2. Which Side Am I On? PPC Rules! SEO Drools!

5. Short Term Promotions, Respond to Hot Topics

6. Search Engine Reputation Management

7. Content Network Generate awareness – bring more prospects into the top of the sales funnel

8. You Control the Copy Enticing copy with benefits and calls to action … at what?!? Keyword stuffing – yuck!

9. You Control the Landing Page

10. SEO Landing Page (Main Site) Visitor must click a second time to respond

11. PPC Custom Landing Page Visitor can respond right on this page

12. Geographic Targeting

13. More Info & Let’s Connect! This presentation is available at www.slideshare.net/stacywms Follow us at @ProminentPlcmnt Become a fan at http://bit.ly/FB-PPI Subscribe to our free monthly enewsletter on SEM at www.prominentplacement.com Email Stacy at [email_address] Connect with Stacy at www.linkedin.com/in/stacyswilliams