How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
3. Obligatory Social Media Slide #2: Huge Number of Sites List of over 400: traffikd.com/ social-media- websites/
4. Obligatory Social Media Slide #3: Amazing Business Benefits Build your brand Develop a community Communicate with prospects & customers Increase engagement & create fans Get feedback – listen to conversations Enhance corporate personality Get your message out quickly Market research Fast & affordable Third party credibility Thought leadership Reduce customer service costs Recruiting Increase media coverage Influence sales
5. SEO = Search Engine Optimization Goal: high organic rankings
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9. Personal blog Business blog LinkedIn profile Video sharing site 3 rd party blog Twitter profile 3 rd party blog Facebook Organization Ning social media site
42. Twitter May appear in SERPs. Can’t control anchor text. No link juice (supposedly) TIP: search Twitter for conversations about your industry – reach out to those people with quality content to get retweets & links
46. Optimizing Flickr Photos Keywords in photo title (don’t need hyphens) Keywords in photo description and anchor text Keywords in tags Keywords in account name Appears in SERPs Can control anchor text. No link juice (supposedly)
48. Delicious Bookmarks Keywords in bookmark titles/links Keywords in bookmark descriptions Keywords in bookmark tags May appear in SERPs. Can control anchor text. No link juice
49. StumbleUpon May appear in SERPs. Can control anchor text. No link juice TIP: “Thumbs up” web pages that link to your site too! Keywords in title/link, review & tags
50. StumbleUpon Stumblers see this in Google’s SERPs. Stars are based on the number of “thumbs up” ratings from other Stumblers
51. Digg Keywords in title/link Keywords in description Number of “diggs” is critical Number of comments helps too May appear in SERPs. Can control anchor text. No link juice
54. Squidoo Lens Appears in SERPs Change anchor text Links pass juice URL: http://www.squidoo.com/ paid-search-predicting-success-for-pay-per-click-campaign
67. Personal blog Business blog LinkedIn profile Video sharing site 3 rd party blog Twitter profile 3 rd party blog Facebook Organization Ning social media site Dive in and someday this could be your brand!