A business blog can help you generate more leads, improve awareness, and increase sales. Learn more about the reasons you should add blogging to your content marketing strategy.
2. Every
business
needs
its
own
blog.
A
business
blog
offers
an
excellent
touch
point
with
your
customers.
B2B
marketers
who
use
blogs
generate
67%
more
leads
per
month
than
those
who
do
not.
Source:
FactBrowser
3. A
more
personal
connecAon.
Relate
to
your
customers
on
a
more
personal
level.
90%
of
consumers
find
custom
content
useful,
78%
believe
that
companies
behind
content
are
interested
in
building
good
relaLonships.
Source:
TMG
Custom
Media
4. ExperAse
and
Credibility
Create
a
reputaAon
based
on
your
experAse
and
build
trust.
81%
of
U.S.
online
consumers
trust
informaLon
and
advice
from
blogs.
Source:
BlogHer
5. Customized
MarkeAng
AdverAse
your
products
and
services
for
free
on
your
terms.
37%
of
marketers
say
blogs
are
the
most
valuable
type
of
content
markeLng.
Source:
Content
Plus
6. Search
Engine
Benefits
Op.mize
posts
for
keywords
and
your
blog
will
appear
on
search
engine
results
pages.
On
average,
companies
that
blog
receive
434%
more
indexed
pages.
(Source:
HubSpot)
7. Visibility
for
Your
Products
and
Services
Showcase
your
products
and
services.
ArLcles
with
images
get
94%
more
views.
Source:
Jeff
Bullas