15. A brand is a promise
Your brand
Brand Marketplace
ambassador Customers
16. “We live in a world where the little things really do
matter.
Each encounter no matter how brief is a
micro interaction
which makes a deposit or withdrawal from our
rational and emotional subconscious.
The sum of these interactions and encounters
adds up to how we feel about a particular product,
brand or service.
Little things. Feelings. They influence
our everyday behaviors more than we
realize.”
Dave Armano, Logic + Emotion
18. How does one build an
authentic and relevant
brand that is aligned and value
creating in all touchpoints with
it’s customers and offers me an
experience I want to tell
others about...
26. The Brand building process
Deliver Brand Promise
in all touch points
Develop People
Design touch points
Define Brand Strategy
Discover DNA
27. Simply put, the strongest brands
are who they say they are.
They are built with their customer,
and they are built by leaders who
focus on converting transactions
into lasting relationships.
- Derrick Daye, Branding Strategy Insider