1. The Daily You - Joseph Turow
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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world
where individuals exercise unprecedented control over what they see and do. That is the scenario media
guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily
Meand it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the
customized media environment we inhabit today reflects diminished consumer power. Not only ads and
discounts but even news and entertainment are being customized by newly powerful media agencies on
the basis of data we dont know they are collecting and individualized profiles we dont know we have.
Little is known about this new industry: how is this data being collected and analyzed? And how are our
profiles created and used? How do you know if you have been identified as a target or waste or placed in
one of the industrys finer-grained marketing niches? Are you, for example, a Socially Liberal Organic
Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect
what you see and do online?Drawing on groundbreaking research, including interviews with industry
insiders, this important book shows how advertisers have come to wield such power over individuals and

2. media outletsand what can be done to stop it.Author: Turow, Joseph Publisher: Yale University Press
Illustration: N Language: ENG Title: The Daily You Pages: 00256 (Encrypted EPUB) / 00256 (Encrypted
PDF) On Sale: 2012-01-10 SKU-13/ISBN: 9780300165012 Category: Social Science : Media Studies
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