Stacey Cavanagh's Tips for Content Success
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Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
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Stacey Cavanagh's Tips for Content Success
- 1. @staceycav Your Content is Awesome Now what?! Stacey MacNaught Tecmark
- 20. #brightonseo @staceycav
- 21. #brightonseo @staceycav
- 22. #brightonseo @staceycav Simple ideas formaHed to fit target audiences
- 23. #brightonseo @staceycav
- 24. #brightonseo @staceycav Our changes to reach a point where projects consistently meet or exceed expectations:
- 26. #brightonseo @staceycav More efficient ideation h#p://blogsession.co.uk/2014/03/635-‐method-‐brainwriCng/
- 27. #brightonseo @staceycav Thorough audience analysis h#p://blogsession.co.uk/2015/06/content-‐audience-‐insight-‐tools/
- 29. #brightonseo @staceycav Significantly higher investment into smarter promotion planning and execution
- 32. #brightonseo @staceycav If ‘outreach’ is the only thing you are doing to promote your content, then you are not doing enough.
- 35. What does success look like? #brightonseo @staceycav
- 37. #brightonseo @staceycav Depending on goals, your content target audience might not be the same as your target customer
- 38. #brightonseo @staceycav
- 39. #brightonseo @staceycav WTF is Twee%ng?!
- 40. #brightonseo @staceycav
- 42. #brightonseo @staceycav Find out where your audience is finding content and what they’re reading 1. Where
- 48. #brightonseo @staceycav h#ps://www.facebook.com/ads/audience_insights Facebook Audience Insights
- 55. #brightonseo @staceycav h#ps://adwords.google.com/da/DisplayPlanner 1.Major Influencers 2. Mid Weight Influencers 3. Smaller publicaCons/ Influencers Organise them into Tiers
- 57. #brightonseo @staceycav 1.Major Influencers 2. Mid Weight Influencers 3. Smaller publicaCons/ Influencers Tier 1 – Before Produc>on
- 58. #brightonseo @staceycav Good old fashioned psychology
- 59. #brightonseo @staceycav Commitment
- 60. #brightonseo @staceycav I saw you wrote about people with their faces in their phones in the pub! If I had data suggesCng people spend 3 hours of the day on their phone, would it be of interest?
- 61. #brightonseo @staceycav I saw you wrote about people with their faces in their phones in the pub! If I had data suggesCng people spend 3 hours of the day on their phone, would it be of interest?
- 62. #brightonseo @staceycav Reciprocity
- 63. #brightonseo @staceycav Great. While we’re conducCng our research, are there any other quesCons you think we should be asking? Is there any data we could acquire that would specifically help you?
- 66. #brightonseo @staceycav How well you describe your content is as important as how good it actually is.
- 75. #brightonseo @staceycav h#p://simitator.com/generator/twi#er/tweet h#ps://www.google.com/insights/consumersurveys/ + Test headlines, email subjects, Tweets…
- 76. #brightonseo @staceycav
- 77. #brightonseo @staceycav MailChimp Lets You Split Test Email
- 78. #brightonseo @staceycav Read This. h#p://markeCng.buzzsumo.com/ link-‐study/
- 79. #brightonseo @staceycav h#p://markeCng.buzzsumo.com/link-‐study/
- 80. #brightonseo @staceycav And this. h#p://nytmarkeCng.whsites.net/mediakit/pos/
- 81. #brightonseo @staceycav
- 82. #brightonseo @staceycav And these.
- 83. #brightonseo @staceycav And these.
- 84. #brightonseo @staceycav And these.
- 85. #brightonseo @staceycav And these.
- 88. #brightonseo @staceycav Supplement with Paid Press Release Distribu>on
- 89. #brightonseo @staceycav Paid Social and Content Discovery
- 90. #brightonseo @staceycav PPC for Content Promo>on
- 91. #brightonseo @staceycav “Adwords is cheap.”
- 92. #brightonseo @staceycav “Adwords is cheap.”
- 93. #brightonseo @staceycav Adwords is auction based. If nobody is bidding, it’s freakin’ cheap.
- 94. #brightonseo @staceycav Nobody’s bidding
- 95. #brightonseo @staceycav Nobody’s bidding
- 96. #brightonseo @staceycav Nobody’s bidding
- 97. #brightonseo @staceycav On Page SEO for Content
- 98. #brightonseo @staceycav
- 99. #brightonseo @staceycav
- 100. #brightonseo @staceycav Treat a piece of content the way you would treat a key product or service page
- 102. #brightonseo @staceycav Thank you stacey.macnaught@tecmark.co.uk @staceycav