635 Brainwriting for Content Marketing Ideas Generation by @staceycav

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The 635 brainwriting method is a powerful method (devised in the 1960s by Professor Bernd Rohrbach) of generating ideas. I'm a fan of using it for generating first stage ideas for content marketing campaigns and projects. Here's a brief introduction to the 635 brainwriting method.

Marketing

BEING SEEN
AMONGST A HUGE
(AND GROWING)
CROWD

BEING
HEARD IN AN
INCREASINGLY
NOISY CONTENT
LANDSCAPE

DIFFERENTIATING
OURSELVES FROM
THE TONNES OF
CONTENT CRAP
OUT THERE

AN EXCELLENT
UNDERSTANDING OF
OUR AUDIENCE

THIS IS A METHOD
DEVISED IN THE 1960s
BY BERND ROHRBACH
http://blogsession.co.uk/2014/03/635-
method-brainwriting/

http://blogsession.co.uk/2014/03/635-method-brainwriting/

6 PEOPLE
http://blogsession.co.uk/2014/03/635-
method-brainwriting/

30 MINUTES
http://blogsession.co.uk/2014/03/635-
method-brainwriting/

A SIMPLE
WORKSHEET
http://blogsession.co.uk/2014/03/635-
method-brainwriting/

http://blogsession.co.uk/2014/03/635-method-brainwriting/
How 635 Brainwriting Works

http://blogsession.co.uk/2014/04/nuf-testing /

635 BRAINWRITING
IS JUST THE FIRST
STEP IN THE IDEATION
PROCESS

FURTHER READING
• http://blogsession.co.uk/2014/03/635-method-brainwriting/
• http://blogsession.co.uk/2014/04/nuf-testing/
• http://635.tecmark.co.uk/
• http://en.wikipedia.org/wiki/6-3-5_Brainwriting

stacey.macnaught@tecmark.co.uk
@staceycav
LET ME KNOW HOW IT WORKS FOR YOU:

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