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Peer Returns




                               Gregor Hopf

               Illustrationen: Gabriel deVue
Transmediales                                  Fallstudie
      Storytelling                                 Peer Returns
                                               (nur Auszüge – aktuelle Details unter:
                                                      www.peer-returns.com)


Was ist das?
                                    Story
                                  Universum
       Wozu?
        Vorteile
   Herausforderungen
                                                       Fazit



               Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011                    2
Tell a story across multiple media
   channels, thereby making use of the
 individual characteristics of each single
medium in order to offer new perspectives
   and insights on the overall storyline.


                       Jenkins 2008




          Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   3
Each channel works as an entry point into
 the storyline for the audience, each entry
point holding a new insight into the overall
             narrative scheme.


                       Iacobacci 2008




           Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   4
Multi              Cross                 Trans




 Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   5
Eine Erkundung eines Geschichten-
   Universums, die an verschiedenen
Eintrittspunkten beginnen kann und das
 jeweils Beste der dort vorgefundenen
Technologien nutzt, um eine maximale
 (emotionale) Beteiligung zu erlauben.




        Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   6
Mehr Möglichkeiten die Geschichte zu erzählen.




             Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   7
Mehr Zuschauer dort abholen, wo sie schon sind.




             Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   8
Mehr Komplexität.




Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   9
Mehr Kunst.




Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   10
Story Universum („Erzählkosmos“)
                                                          Auszüge



  Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011             11
Knopfgießer
     Tagebücher

                               Peers
  Storm to                     Heimkehr
     Come




Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   12
Transmediales Storytelling („Streamtelling“):


     Nicht die Intention sondern die Dimension
                ist das wirklich Neue.

  Mehr Möglichkeiten führen zu mehr Komplexität
        aber auch zu einem Mehr an Kunst.

  Die große künstlerische Herausforderung unserer
 Generation: nach all der De-Konstruktion der letzten
Jahrzehnte in diesem ubiquitär-medialen Umfeld eine
   neue (transmediale) Komposition zu erarbeiten.


              Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011   13
Peer Returns

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Peer Returns: Fallstudie und Plädoyer für Transmediales Storytelling

  • 1. Peer Returns Gregor Hopf Illustrationen: Gabriel deVue
  • 2. Transmediales Fallstudie Storytelling Peer Returns (nur Auszüge – aktuelle Details unter: www.peer-returns.com) Was ist das? Story Universum Wozu? Vorteile Herausforderungen Fazit Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 2
  • 3. Tell a story across multiple media channels, thereby making use of the individual characteristics of each single medium in order to offer new perspectives and insights on the overall storyline. Jenkins 2008 Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 3
  • 4. Each channel works as an entry point into the storyline for the audience, each entry point holding a new insight into the overall narrative scheme. Iacobacci 2008 Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 4
  • 5. Multi Cross Trans Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 5
  • 6. Eine Erkundung eines Geschichten- Universums, die an verschiedenen Eintrittspunkten beginnen kann und das jeweils Beste der dort vorgefundenen Technologien nutzt, um eine maximale (emotionale) Beteiligung zu erlauben. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 6
  • 7. Mehr Möglichkeiten die Geschichte zu erzählen. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 7
  • 8. Mehr Zuschauer dort abholen, wo sie schon sind. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 8
  • 9. Mehr Komplexität. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 9
  • 10. Mehr Kunst. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 10
  • 11. Story Universum („Erzählkosmos“) Auszüge Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 11
  • 12. Knopfgießer Tagebücher Peers Storm to Heimkehr Come Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 12
  • 13. Transmediales Storytelling („Streamtelling“): Nicht die Intention sondern die Dimension ist das wirklich Neue. Mehr Möglichkeiten führen zu mehr Komplexität aber auch zu einem Mehr an Kunst. Die große künstlerische Herausforderung unserer Generation: nach all der De-Konstruktion der letzten Jahrzehnte in diesem ubiquitär-medialen Umfeld eine neue (transmediale) Komposition zu erarbeiten. Prof. Dr. Gregor Hopf - stART Conference 18. Nov 2011 13