5. Online & Offline Connections Which is more effective? Online Publicity Principal direct emails Teacher emails lists Online PDF Brochures Online Request Form Method: Blind Copy Lists Distribution Lists Single Copy emails Cost: Staff hours Offline Publicity Print flyers Print Information Packages Print Brochures Method: Mailed using Canada Post or School Board Courier Route Cost: In-house printing, ink, paper, postage. Staff hours: Design, print & compile.
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7. Keep the form simple -- this should be the EASY button! QR Code links to this page
15. Promote the complete experience: Author presentation, library orientation, library cards & book selection!
16. Author Events as Promotional Tools An Author Event can be used as a promotional tool for library visits. A visiting poet compliments the Poetry contest and SLAM