Generation X : Gen X               2Customer and Behavior)       1           2554
1    Customer and Behavior                        Generation X : GenX               (STP)        )              Generation...
2            1            2    Gen X3
3     4     5     5         GenX                  6               691013
4    “Generation X                                    Work-lifeBalance)                    ”                              ...
5        Gen X                              GenX                GenX                       11Gen X                      20...
6    Gen X                      Gen B            GenB                                       GenX                          ...
7                       GenX                               Gen X                             Gen B           BabyBoomer   ...
8Gen X              Gen X        GenXGen X
9    Gen X             Gen X     GenX            GenX                  GenX
10Gen X               GenX                      Gen X                                   )BAYERISCHE MOTOREN WERKE AG.(BMW)...
112.                 (Geographic)            BMW                                            24     13                     ...
12     2.                 Objects)     3.                  Objectives)          1.          2.          3.          4.    ...
13     1.     2.     3.7.         Operations)          BMW           Positioning)           Gen-X
14                             Gen-X                   Gen-X           Gen-X                        Gen-X                 ...
15                    Gen-X        Generation X : Gen X            –                               Gen B                  ...
16GenX              Gen XPragmatic)               GenB               Gen XGen B                 Gen X        GenY
17               Gen B                         Creative)         GenX                        Baby Boomers                 ...
18                     Self-Reliant)   Gen X                      Gen X          GenXEntrepreneur by Nature)Independent Co...
19X           Hard-Working)          GenX                 Good Work Ethic)    GenX          GenB                Get Ahead)...
20               Gen XFinancialSecurity)    Gen X               Gen XRealistic)             Gen X                       Ge...
21                              2              Generation X : Gen X    1.52010918646 MK522    2.53010910108    MK531    3....
22   6.53010916024 MK531   7.53010919742 MK531
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Ganeration x group2

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Ganeration x group2

  1. 1. Generation X : Gen X 2Customer and Behavior) 1 2554
  2. 2. 1 Customer and Behavior Generation X : GenX (STP) ) Generation X : Gen X
  3. 3. 2 1 2 Gen X3
  4. 4. 3 4 5 5 GenX 6 691013
  5. 5. 4 “Generation X Work-lifeBalance) ” GEN X GenX GenX Gen X
  6. 6. 5 Gen X GenX GenX 11Gen X 20-30 GenX
  7. 7. 6 Gen X Gen B GenB GenX GenX GenX Life Style
  8. 8. 7 GenX Gen X Gen B BabyBoomer GenX GenB Gen B Gen B Gen X Gen X
  9. 9. 8Gen X Gen X GenXGen X
  10. 10. 9 Gen X Gen X GenX GenX GenX
  11. 11. 10Gen X GenX Gen X )BAYERISCHE MOTOREN WERKE AG.(BMW)Gen X PC CD-ROM (Market Segmentation 1. Demographic) BMW 34-45
  12. 12. 112. (Geographic) BMW 24 13 140 BMW 9 83. Psychographic) BMW4. Behavioral) BMW (Market Targeting)1. Occupants)
  13. 13. 12 2. Objects) 3. Objectives) 1. 2. 3. 4. 5.4.5. Outlets) BMW BMW6. Occasions)
  14. 14. 13 1. 2. 3.7. Operations) BMW Positioning) Gen-X
  15. 15. 14 Gen-X Gen-X Gen-X Gen-X Gen-X Young EntrepreneurGen-X
  16. 16. 15 Gen-X Generation X : Gen X – Gen B GenY Gen X Gen X Gen X BabyBoomers : Gen B Gen B Gen B Gen B
  17. 17. 16GenX Gen XPragmatic) GenB Gen XGen B Gen X GenY
  18. 18. 17 Gen B Creative) GenX Baby Boomers GenX Gen X Gen X StronglyIndependent) GenX Gen B GenX
  19. 19. 18 Self-Reliant) Gen X Gen X GenXEntrepreneur by Nature)Independent Contractor) GenX GenX Gen
  20. 20. 19X Hard-Working) GenX Good Work Ethic) GenX GenB Get Ahead) GenX
  21. 21. 20 Gen XFinancialSecurity) Gen X Gen XRealistic) Gen X GenX Gen XMultiple Mentors) Gen X
  22. 22. 21 2 Generation X : Gen X 1.52010918646 MK522 2.53010910108 MK531 3.53010911111 MK532 4.53010911112 MK531 5.53010911141 MK532
  23. 23. 22 6.53010916024 MK531 7.53010919742 MK531

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