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Ganeration x group2
- 2. 1
Customer and Behavior
Generation X : Gen
X
(STP)
) Generation X : Gen X
- 4. 3
4
5
5
Gen
X 6
6
9
10
13
- 5. 4
“Generation X
Work-life
Balance)
”
GEN X
Gen
X
Gen
X
Gen X
- 6. 5
Gen X
Gen
X
Gen
X 11
Gen X
20-30
Gen
X
- 7. 6
Gen X Gen B
Gen
B
Gen
X
Gen
X
Gen
X
Life Style
- 8. 7
Gen
X
Gen X
Gen B Baby
Boomer Gen
X
Gen
B
Gen B
Gen B
Gen X
Gen X
- 10. 9
Gen X
Gen X
Gen
X
Gen
X
Gen
X
- 11. 10
Gen X
Gen
X
Gen X
)
BAYERISCHE MOTOREN WERKE AG.(BMW)
Gen X
PC CD-ROM
(Market Segmentation
1. Demographic) BMW
34-
45
- 12. 11
2. (Geographic) BMW
24
13 140
BMW 9
8
3. Psychographic) BMW
4. Behavioral) BMW
(Market Targeting)
1. Occupants)
- 13. 12
2. Objects)
3. Objectives)
1.
2.
3.
4.
5.
4.
5. Outlets) BMW
BMW
6. Occasions)
- 14. 13
1.
2.
3.
7. Operations)
BMW
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Gen-X
- 15. 14
Gen-X
Gen-X
Gen-X
Gen-X
Gen-X
Young Entrepreneur
Gen-X
- 16. 15
Gen-X
Generation X : Gen X –
Gen B
Gen
Y
Gen X
Gen X
Gen X Baby
Boomers : Gen B Gen B
Gen B
Gen B
- 17. 16
Gen
X
Gen X
Pragmatic) Gen
B Gen X
Gen B
Gen X
Gen
Y
- 18. 17
Gen B
Creative) Gen
X Baby Boomers
Gen
X
Gen X
Gen X
Strongly
Independent)
Gen
X
Gen B
Gen
X
- 19. 18
Self-Reliant) Gen X
Gen X
Gen
X
Entrepreneur by Nature)
Independent Contractor)
Gen
X
Gen
X
Gen
- 20. 19
X
Hard-Working)
Gen
X
Good Work Ethic)
Gen
X
Gen
B
Get Ahead) Gen
X
- 21. 20
Gen X
Financial
Security)
Gen X
Gen X
Realistic)
Gen X
Gen
X
Gen X
Multiple Mentors)
Gen X
- 22. 21
2
Generation X : Gen X
1.
52010918646 MK522
2.
53010910108 MK531
3.
53010911111 MK532
4.
53010911112 MK531
5.
53010911141 MK532
- 23. 22
6.
53010916024 MK531
7.
53010919742 MK531