The UBERization of Search from First Step to Last Mile

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Presentation to the Asian Local Search and Media Association Inc. 2015, in Kuala Lumpur. UBER impacts local search directory in non-obvious and serious ways.

Business

The UBERization of Search,  
from ﬁrst step to the last mile.
roger@qsearch.cc

Photo Credit:Wayne S. Grazio, Shop of Good Fortune

Role of Search in Different Stages of Commerce

Validate availability
Decrease cost of travel
Optimize beneﬁt of travel
Photo Credit:Wayne S. Grazio, Shop of Good Fortune

Compare Price
Offer Variety
Crowd Validation of Quality

Convenience
Guarantee Access
Record of Transaction

Convenience
Variety
Simple Pricing & Payment

3 ﬁrst-order implications of UBER on Local Search

Meet your largest customer base.Meet you largest user base
Photo SourcE: http://screencrave.com/wp-content/uploads/2013/01/terminator.jpg

Complex Vertical Value Chain Integration
as Business As Usual

Roger Do
roger@qsearch.cc
Social Media Analysis
Inﬂuencer Marketing
Political Automation

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