2. professional, engaged persona you wish to present
People can build different roles between online and real life, they can do some things they
really want to do on Internet. This is the biggest advantage of Internet. Now, I will
describe my persona on internet.
Firstly, I am a online journalist when I was in China, I have written some reports and news
online in past several years. Due to the reason that my bachelor background is
journalism, I like to writing and sharing ideas and thinkings with other people online.
These articles are all about politics, music and culture.
Secondly, I am a crazy fan of rock music. I also like to write some articles about rock music,
because of some reasons like political reason, rock is not very famous in China.
However, I try my best to spread and introduce rock to Chinese. This kind of music is
really fantastic, passional and engaging.
Finally, now I want to be a professional advertiser online, because journalism and
advertising are all belonged to communication. I can also find some fan in advertising.
As the famous motto from Benjamin Franklin, โno president, just advertiser.โ
3. Professional identity
Positioning:
I just want to do something on communication professional.
Value Proposition:
Due to the reason that I have done a bachelor degree on communication (Journalism) in
China, and now I am studying master of advertising in RMIT university. I can catch
some key points on communication. That can help do some research in the future.
My brand story:
I am a international student majoring in advertising in RMIT, this is my second semester in
RMIT. During the study time in RMIT, I have learned lots of things which are
professional in advertising and communication. Maybe just because English is not
my first language, I often got some troubles in my study. However, I should try my best to
slove language problem to reach a professional level in the subject of communication.
Also, building a strong personal branding in the future.
4. The literature and theory discussed
The link of the blog:
http://s3346184.wordpress.com/2013/08/13/somethi
ng-about-identity/
This blog I have written is about the understanding
of identity from the lecture of Mr. Neal
5. Media Mapping
The link of blog:
http://s3346184.wordpress.com/2013/08/12/media-
mapping-week-2-2/
I just added some interesting pics in the media
mapping. These pics are from my experience of
living in Melbourne in the past year. Some thing
about living, culture and advertisement and music
are involved in my media mapping.
6. Relationship between social media & personal
branding
The link of blog:
http://s3346184.wordpress.com/2013/08/31/relations
hip-between-social-media-personal-branding/
This article explains that how social media
influences personal branding. In new digital age,
social media could be a key communication tool
people use. This article is very useful for me to do
the research about personal branding.
