1) The document discusses IBM, a major technology company known for its consistent ranking as one of the top 3 most valuable global brands from 2000 to 2004. 2) It provides an overview of IBM's business segments, competitive advantages in stability and compatibility on any platform, and competitive environment against other major technology companies. 3) The company's market strategy focuses on delivering integrated solutions with a focus on value through services, software, and technology.

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2. Top Brand

4. Company Background
IBM
2495 2491

5. 30
2495

6. VALUE PROPOSITION
IBM Brand
53,791
3
Coco-Cola Microsoft
Brand 1
2

7. Brand Value IBM
Year 2000 2001 2002 2003 2004
Rank 3 3 3 3 3
Brand Value 53.18 52.75 51.19 51.77 53.79
$Billions
Lenovo Group Ltd.,
Year 2001 2002 2003 2004
(6 months)
Net Revenue 45,195.5 42,995.3 58,593.9 36,493
$Millions

8. Market Opportunity
Stabilit
Compatible on any platform)

9. Competitive Environment
IBM

10. • IBM
• vertical
competition)
IBM
IBM

11. Competitive Advantage

12. Market Strategy
• IBM
value)
service), Software
integrated solution

13. STP & Brand Concept

14. IBM
segment
Global technology service
segment
Global business service segment
Software segment
Systems and technology segment
Global financing segment

15. thinkvantage

16. 4p’s
Product
IBM
Price
IBM

17. Place
Promotion

18. IBM

19. organization development

20. Management Team
IBM
http://www.youtube.com/wat
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IBM
IBM