2. [Emarkering Resource]
Keyword Placement - Key To Success
There are many effective ways you can generate a lot of
traffic for your website online and using the proper
keyword placement is key to making them all work to
the best potential. It's not just about the keywords you
use but also where they are placed in your article that
will matter the most.
3. [Emarkering Resource]
Keyword Placement - Key To Success
For anyone who may not know, a keyword is the word
or phrase you, or someone else, would type into the
computers browser to find a certain product or service
online. For example, if you want to buy a book on
gardening you would type something like: "gardening
book" into whatever search engine you want to use
whether it be Google, Yahoo, Bing, etc. That is what a
keyword is (and it can be more than one word too).
4. [Emarkering Resource]
Keyword Placement - Key To Success
Now to utilize the keywords in your article you have to
be careful how many times you use the word as well as
exactly where you put it in your article. That's where
keyword placement comes into play. You don't want to
have the mindset that if one keyword is good fifty
must be better. No, the search engines are very smart
these days and they will see through that ploy and you
will be penalized by not having your article rank very
well.
5. [Emarkering Resource]
Keyword Placement - Key To Success
When it comes to where to place your keywords a good
rule of thumb is to place your keyword in the title,the
first and last paragraphs and at least once in the article
body. If you have a particularly long article you can get
away with adding it a few more times without having
to worry about the search engines banning you for
keyword stuffing.
6. [Emarkering Resource]
Keyword Placement - Key To Success
Now that you have a better idea of what a keyword is and
how many times you should put it in your article, you need
to know where you can go to find a good list of keywords.
The first place you should start is with the Google keyword
tool. This tool is completely free to use and will provide you
with accurate and up to date keyword information. Keep in
mind that what you are looking for is a list of keywords that
have a lot of monthly searches with a fairly small amount of
competition. Now what constitutes a 'lot' of searches and a
'small' amount of competition will vary from niche to niche
so you'll have to define those terms yourself.
7. [Emarkering Resource]
Keyword Placement - Key To Success
Once you're a little more versed in internet marketing
and you have some money to invest, you may want to
buy a keyword tool that can give you even more
flexibility and more information than just the amount
of searches and competition. Many of the paid
keyword tools will let you know not only the amount
of competition but how strong those competitors are
as well as how likely some of the keyword phrases are
to lead to a sale. That type of information can be
extremely valuable in helping you determine what
keywords to target and which ones to skip.
8. [Emarkering Resource]
Keyword Placement - Key To Success
Step one to your successful online business is to find a
great list of keywords. Step two is to determine the
proper density and keyword placement so that your
articles rank high in the search engines.