1. WELCOME TO
Keep Them Keen.
Building a Powerful Network
of Influencers

2. About The Speaker
02
Magdalena Sikora aka E. K.
Travel Blogger and Owner of Chill Out Spots
Owner of a travel site ChillOutSpots.com
Also
a moderator of Google+ Community
‘Travel Bloggers’ with as of today
1,024 active members
and the number is growing!

3. UNDERSTANDING BLOGGERS

4. 04

5.  They know what they like/ what they don’t like
 They influence/ shape your industry
 They are often experts on the subject
Great!
We have a common interest!
It’s a basis of a good relationship!
WHO THEY REALLYARE?
05
UNDERSTANDING A BLOGGER

6. BUT WHAT DO BLOGGERS WANT?
06
 to share experience or show off a bit
 to meet like-minded people!
 to get inspired
 to make their blogs popular
 to BECOME POPULAR!
 to be visible to the right audience
 to earn some money?
UNDERSTANDING A BLOGGER

7. AND THEN THEY RECEIVE THESE EMAILS:
07
UNDERSTANDING A BLOGGER

8. 08
THIS IS CERTAINLY NOT THE WAY!
WHAT IS,
THEN?
UNDERSTANDING A BLOGGER

9. 09
SO HOW WE, @NEWLOOK DO IT?
WE LISTEN.
UNDERSTANDING A BLOGGER

10. @NewLook.com WE BUZZ!
10
Facebook
2m+ fans, each post gets at least
130 likes and at least a few
comments!
Twitter
110k followers
YouTube
917k video views
NLDaily
our blog gets thousands of visits
per day
UNDERSTANDING A BLOGGER

11. 11
That wouldn’t
be achieved
without
INFLUENCERS!
UNDERSTANDING A BLOGGER

12. RESEARCHAND BUILDAWERNESS
STEP ONE

13. 13
RESEARCH AND BUILD AWERNESS
IDENTIFYING INFLUENCERS.
There are many tools to use (some free, some paid):
• Klout
• BlogDash
• Traackr
• mPact
• Social Snap
• Followerwonk.com
• Twellow.com
and many more!

14. 14
NICHE NATURE OF BLOGGING.
It is not about numbers!
I’ve got a blog which targeted audience is 100 people.
The right 100 people.
RESEARCH AND BUILD AWERNESS

15. 15
AWERNESS & STARTINGA DIALOG.
It’s all about becoming a part of the community
 Reach out to social before email (!)
 Follow popular bloggers on social sites
 Follow those who follow them
 But most importantly follow those who they follow
 If they use niche social network, connect with them there
 Talk to them, show that you listen
 Pay attention to their content and start dialog
RESEARCH AND BUILD AWERNESS

16. 16
IF YOUAREAN SEOAGENCY/ CONSULTANT.
1. SET UP A BLOG- BECOME A PART OF THE COMMUNITY!
2. Choose a proper title- what about:
 Trend Researcher
 Inspiration Writer
 Community Manager
3. But be open about who you work for!
RESEARCH AND BUILD AWERNESS

17. STEP TWO
Keeping a discussion going…
Keeping Them Keen

18. 18
BUILDING RELATIONSHIP
BUT HOW TO GET MORE ENGAGED?
They already told us what they need!
Help them:
• get inspired
• meet like-minded people
• connect with the right audience!
• make their blog popular
And most importantly:
Make THEM POPULAR!

19. 19
INSPIRING
INSPIRE BY BLOG POSTS.
Write a few
blog posts
every day!
And discuss it
through social!

20. 20
INSPIRING
INSPIRE BY VIDEOS.
We have our
YouTube channel
NewLookTV
We talk about:
- Events
- Run interviews
- New collections
- Etc.

21. 21
INSPIRING
INSPIRE BY NEWSLETTER.
Yes! Send a
newsletter to your
influencers!
Share trends, news,
allow to use images
so they do not
have to source for
them!

22. 22
INTRODUCING TO LIKE MINDED- PEOPLE
ORGANISE EVENTS!
• new collection launch parties
• shows
• festivals
• sneak peak parties
Not your event?
Organize a small break-out area
with access to WiFi!
They need to blog
somewhere!

23. 23
INTRODUCING TO LIKE MINDED- PEOPLE
EVENTS VIDEO

24. 25
HELPING TO INCREASE THEIR AUTHORITY
SHARE THEM TO YOUR FOLLOWERS
THROUGH SOCIAL NETWORKS

25. 26
HELPING TO INCREASE THEIR AUTHORITY
OR INTRODUCE THEM
TO YOURAUDIENCE
ON YOUR BLOG.
Let them guest post
on your blog
or
discuss an article from
their site!

26. 25
HELPING TO INCREASE THEIR AUTHORITY
ORGANISE CONESTS
ANDAWARDS.
Worried about
budget?
Team up with
another company!

27. NEXT
Discussion/Any questions?