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Bing Social Search,[object Object],Sean Suchter,[object Object],General Manager,[object Object],Search Technology Center Silicon Valley,[object Object]
Why do search engines care?,[object Object],Users expect to know right now,[object Object],Did I just feel an earthquake?,[object Object],What’s going on with the Giants game?,[object Object],Is my cell network down?,[object Object],Challenges,[object Object],Keeping up with the speed,[object Object],Make sense of massive content,[object Object],Relevance is still expected,[object Object],2,[object Object]
Twitter (+ social media) content,[object Object],Timely (but not always accurate!),[object Object],Opinionated – feelings, reactions, impressions,[object Object],Brief,[object Object],Context is often essential to determine meaning,[object Object],Who said it, where, to whom ,[object Object],References - @user, #hashtag, RT, favorites, follows,[object Object],Content creation follows attention,[object Object],Self-organized communities of attention,[object Object],If there’s no content, you can ask for some,[object Object],Observable propagation of information,[object Object]
Use Case: Breaking Local News,[object Object],Power outage 8am on February 17, 2010 in Palo Alto ,[object Object],Out for everyone or just me?,[object Object],No media or online news,[object Object],No web search results (B, G, Y),[object Object],Fast awareness through local social network,[object Object],Useful public social search results in minutes,[object Object],Meta-Data,[object Object],Url referrals,[object Object],Retweet counts,[object Object],Primary data,[object Object],Images,[object Object],Tweet/Blog content,[object Object],Low Latency,[object Object],Within minutes,[object Object],Voice of the People,[object Object],Non-official content,[object Object]
Publication Platforms,[object Object],Web,[object Object],Public,[object Object],Answers,[object Object],Twitter,[object Object],Facebook,[object Object],Access,[object Object],Community,[object Object],Email,[object Object],Private,[object Object],Public,[object Object],Community,[object Object],Private,[object Object],Publication,[object Object]
To rise above the noise, there is more to do as search gets more social,[object Object],Plus…,[object Object],6,[object Object]
Topic / sentiment range, volume, trend analysis,[object Object],What is the baseline rate of mentions / sentiment per unit time?,[object Object],Look for changes in attention flow around a subject, location, topic,[object Object],Watch for correlated signals from multiple sources,[object Object],Consider source relevance and authority as well,[object Object]
Graph analysis for relevance and ranking,[object Object],Spam marketing campaign,[object Object],(teeth whitening),[object Object],Naturally connected community (#smx),[object Object],Real time relevance needs data mining to filter and rank based on history,[object Object],Spammy communities can be highly visible,[object Object],Social graph, topic/concept graph, and behavior/gesture graphs are all useful tools ,[object Object]
bing.com/twitter at a glance,[object Object],Top Tweets,[object Object],Top Shared Links,[object Object],Top Tweets/,[object Object],Sentiment per link,[object Object],Adult / Spam filter; Tweets/Links ranking & relevance  ,[object Object]
Thank you,[object Object]

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