Roche Social Media Summit June 2011

2011 Roche Social Media Summit
Hard Rock Hotel
Todd Siesky
Public Relations Manager

Introductions

Our Guests
• Who You Are (in 140 characters or less)

Roche
• Nancy Dean: Insulin Pumps, Infusion Sets and Information Management
• Linda Esposito: Meters, Lancets and STeP
• Dan Kane: Diabetes Care Future and Vision
• Rob Müller: Social Media, San Diego
• Andreas Stuhr, MD: Medical Policy and Guidelines
• Bruce Taylor: Federal and State Policy, Health Care Reform
• Todd Siesky: Restrooms, WiFi and Meals
• Adam Corya: Your Own Personal Julie McCoy

Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche

Agenda: Thursday, June 23
9:30am Welcome from Roche Leadership

10:00am Roche Social Media Update

10:30am Break

10:45am Discussion: Emerging Trends in Diabetes Social Media

11:30am International Diabetes Federation Discussion

12:15pm Lunch with JDRF and IDF

1:00pm Juvenile Diabetes Research Foundation Discussion

1:45pm Break

2:00pm Workshop: One Great Idea Part 1

3:00pm Break


4:30pm Workshop: Report Out

6:30pm Dinner and Health Care Reform Discussion

8:00pm It’s Only Rock ‘n’ Roll (but I like it)

Agenda: Friday, June 24
7:30- Breakfast available
8:30am

8:30am What’s New At Roche

9:00am Guest Speaker: Dr. William Polonsky

10:30am Closing Session: Next Steps for Roche and Advisory Board

11am Optional lunch (to go lunches available)


Hard Rock Hotel
Dan Kane
Vice President, Marketing

Structured Testing Program (STeP) Study

Structured Self-Monitoring of Blood
Glucose Significantly Reduces A1c
Levels in Poorly Controlled, Noninsulin-
Treated Type 2 Diabetes

Published: “Diabetes Care,” February 2011

Authors:
W.H. Polonsky
L. Fisher
C.H. Schikman
D.A. Hinnen
C.G. Parkin
Z. Jelsovsky
B. Petersen
M. Schweitzer
R.S. Wagner


ACCU-CHEK 360° View Tool
 Paper based
 No software or
computer required
 Simple to use
 Patient tests 7 times
a day over a 3-day
period; records results
on easily understood
form
 Comprehensive
 Allows recording of blood glucose, meal size,
energy level and more


Structured Testing Program (STeP) Study
Conclusions
• Appropriate use of structured SMBG significantly
improves glycemic control and facilitates
more timely and aggressive treatment
changes in non-insulin-treated type 2 diabetes.
• Study investigators felt that the two main drivers
of the A1C improvements were therapy
optimization (early and systematic therapy
changes) and patient engagement.


Why STeP Matters to All PwDs
 Being engaged means better health and lower health care costs
 The national cost of diabetes in the U.S. exceeds $174 billion / year1
 Improved A1c is associated with substantial health economic
benefits2
 Multiple trials demonstrate that reducing A1c reduces the risk of
microvascular complications3,4
 A 1% reduction in A1c leads to an estimated decrease in medical
costs of 3.1% - 4.7%5

“The tool gives patients insight into their diabetes. Unlike with
standard testing, where patients may not understand what
they’re looking at, patients can see before and after pictures of
their meals. Also, it really opens their eyes to the diet and
teaches them how medications work.”
–Physican reaction during STeP exit interview

2010 Summit: You Talked, We Listened
• Use summits as a starting point for dialogue, not one-time events
• Guests are great, but make sure they’re the right ones
• Set aside some time to talk about Roche product pipeline:
“I actually would like to know more about your products”
• Future summits to feature workshop-oriented activities:
“not enough time to break into smaller groups”
• “I want to work on bigger issues than test strip accuracy”
• My favorite moment: “the informal times when we talked about
social media”
• “Need more focus on social media”

• “Resistance is Futile”: Summit is WiFi Enabled


2011 As a Year of Growth
The student becomes a better student…
• Look to partnerships in social media
• Help people with diabetes control costs
• Continue to help us amplify our voices
• Join the conversation


Digital & Social Media Demographics

•PWDs and HCPs Online: A Growing Community
PWDs Online Demographics HCP dependence on digital continues
 Globally, more than 76 million people  HCPs are relying less on sales force for
with diabetes will be online by 2014, a information and more on digital tools.
142 percent increase from today.
 99% of Physicians have used the
 Hundred, thousands of blogs are Internet for information gathering.
dedicated to living with diabetes.
 In top markets, 50% of
 230,000 Facebook members, 18 and physicians access the internet
over, list diabetes as one of their during consultations,
interests. communicate with patients or
recommend web sites.
 Diabetes is the fifth most popular search
term among all health conditions.  The Internet far exceeds offline
resources for physicians for
 PwD spend over 20% of their time gathering, health,
online and in social networks. This has medical, or
grown 66% from 2009 to 2010. prescription drug
information.

96 percent of Gen Y have joined a social network.

Big Blue Test

Support the diabetes community as a whole,
drive awareness about benefits of exercise,
support worth charities.
 134,017 unique views.
 2,000 children received life-saving
insulin.
 199% increase in Canadian Facebook
fans.
 Mentioned on USAToday and
Huffington Post.

PODS Overview

PODS Meetups are a nationwide
signature program of DiabetesSisters
with monthly meetings held in cities
throughout the US for women with all
types of diabetes of all ages to provide
peer support and education on an
ongoing basis.
Success to Date
 PODS meetups monthly in: Raleigh NC, Durham NC, Charlotte NC, San Diego CA,
Mebane/Chapel Hill NC, Milford OH, Bracey VA, Schenectady NY, Arlington VA
 PODS meetups coming to: Charleston SC, Saratoga NY, Atlanta GA, Tampa FL,
Honolulu HI, West Chester PA, WNY, New Jersey, Cary, NC
Coming Soon
 “Diabetic Living” is doing a 3-4 page spread about PODS
 Micromass Communications creating a 12-modules notebook for
PODS Leaders

Cash Card is Here!
And prominently featured in our advertising

For Third Party Insurance
 Pay no more than $15
on every test strip
prescription*
 If co-pay is greater
than $15: discount up to
$50 for 50/51-ct
purchase, 100/102-ct or
greater purchase

For Cash Paying Customers
 Patient takes card to the pharmacy to be entered as primary
insurance*
 Discount up to $40 for 100/102-ct or greater purchase
 Discount up to $20 on 50/51-ct purchase

Community Giving

ACCU-CHEK Patient Disaster Relief
Assistance Program
Alabama: meters, strips,
Partnering with Direct Relief and lancets to ADA; placed
USA to provide testing direct line on local ADA and
supplies to those without JDRF sites
insurance
Missouri: responded
directly as needed
North Carolina:
meters and
corresponding
materials
as needed

Making it Cool to “Like” a Diabetes Company

Facebook Twitter DiabetesLink

Primary consumer outlet for Primary outlet for quick Primary online tool for
online diabetes presence messages about diabetes diabetes discussion and
and ACCU-CHEK news redirection to you

Bringing it All Together


Hard Rock Hotel
Rob Müller, Associate Marketing Manager
Emerging Trends in Social Media

Emerging Trends in Social Media
Where do we go from here?

 How is social media changing for people with
diabetes and for the leaders of the diabetes
community?
 How have healthcare companies adjusted to
these changes?
 What is your perception of the FDA’s role in
drafting social media guidelines: help or hurt?
 What emerging trends should healthcare
companies better utilize?
 What is the next big thing that all
companies should know about to help
better engage their customers?


Diabetes Heroes
Encourage, Develop & Strengthen Relationships
•Meet people where they are already going for information

Encourage community
involvement

Focus on
diabetes –
Drive online
conversations
management
& advocacy

Help educate


Diabetes Heroes of Yesterday – the Trailblazers
Profile early heroes & influential moments in diabetes care
Historical bios will be made scannable, engaging & relevant to a contemporary audience


Diabetes Heroes of Today – the Torchbearers
Profile those making a difference today
 Incorporate a voting component to drive interest, views and shares
 Torchbearer with the most votes will have $10K USD donated in their name
to charity


A Salute to Everyday Heroes
Users can nominate someone who made a difference in their life
• Users can submit text describing their hero's accomplishment and upload a photo*
• Users can “Like” the most motivating stories to encouraging sharing and repeat visits

Roche Social Media Summit | June 2011 www.accu-chek.com © 2011 Roche *To be reviewed before posting

Diabetes Heroes Program Timeline
Leveraging Opportunities and Relationships

2011
Q2 Q3 Q4

June 20 – Trailblazer Module

June 22-24 – Roche Social Media Summit
Nov. 14 WDD

Sept. 6 Torchbearer Module

Sept. 6 Everyday Heroes
Module

Date of roll-out Program could extend into 2012 Accu-Chek Sponsored Activities


Future Possibilities: 2012
Drive Engagement

Join the Hero Challenge

• Users describe how they will
challenge themselves to help
others and upload a photo
• Visitors who read the profiles can
click to “Like” the person’s idea
• May or may not include a voting
component


Hard Rock Hotel

One Great Idea

One Great Idea

Agenda
3:00pm Break
4:30pm Workshop: Report Out

Ground Rules
• Be Brilliant
• Be Engaged
• Be Outspoken

How This Works

Partnerships: Gaps in
Patients and Diabetes-
Companies related
Social Media

Good to Diabetes
Great: Next Technology
Steps for the and Social
DOC Media


How This Works
Partnerships: Gaps in
Patients and Diabetes-
Companies related
Social Media

Good to Diabetes
Great: Next Technology
Steps for the and Social
DOC Media

Hard Rock Hotel
Bruce Taylor, Director, Government Strategy and Relations
Health Care Reform Discussion

What is Health Care Reform?

 Patient Protection
and Affordable
Care Act (PPACA)

 Signed into law
March 23, 2010

 Providing Health
Care to all
American citizens

 Laying a foundation for every American to be covered under
different plans

 Laying a similar foundation for all medical plans
SOURCE: http://www.kff.org/healthreform/8194.cfm

Why Does it Matter to People with Diabetes?

 Knowledge=Power. The more you understand about Health
Care Reform, the better prepared you will be to get the most
from your benefit.

 You (and/or someone you know) will be affected by these
changes. Prepare now.

 U.S. government and state government are implementing
the laws in specific ways.

 Diabetes is the single most important health-related fiscal
and care challenge our nation faces. Medicare Beneficiaries
with diabetes represent over 41% of the total Medicare
Budget.


Key Implementation Dates

 2010  2013
- Stop pre-existing conditions - Medicare Bundled Payment Pilot Program.
demands. - Medicaid Payments for Primary Care Increases.
- Expansion of Drug Discount
Program.  2014
- Medicaid Community Based - Expanded Medicaid Coverage (states have had
Services via States. option of expanding coverage to childless
adults beginning April 1, 2010). Expands
 2011 Medicaid to all individuals not eligible for
- Medicare Drug Coverage Gap Medicare under age 65 (children, pregnant
Changes. women, parents, and adults without dependent
children) with specific incomes.
 2012 - Health Insurance Exchanges.
- Medicare Provider Payment - Guaranteed Availability of Insurance.
Changes.
- No Annual Limits on Coverage.
- Reduced Medicare Payments for
Hospital Readmissions. - Creation of essential health
benefits package that provides
a comprehensive set of
services and creates four
categories of plans to be offered
through the exchanges.
SOURCE: http://healthreform..kff.org/timeline.aspx

Essential Health Benefits and Minimum
Essential Coverage

 Minimum Essential Coverage - is the coverage
required to avoid the mandate penalty. All employer-
sponsored health coverage is minimum essential
coverage, even if essential health benefits are not
provided.
 Essential Health Benefits - are generally benefits that
must be covered by a plan offered through the new
health insurance exchanges created by health reform.
The current health reform law does not require coverage
of essential health benefits by self-funded group
health plans or large group market insured health
plans outside of the exchanges.

SOURCE: http://www.commonwealthfund.org/Content/Publications/Issue-
Briefs/2009/Jun/Setting-a-National-Minimum-Standard-for-Health-
Benefits.aspx

Hard Rock Hotel
What’s New At Roche
Todd Siesky, Public Relations Manager

Roche Social Media Summit June 2011

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Roche Social Media Summit June 2011

Ähnlich wie Roche Social Media Summit June 2011 (20)

Mehr von sstrumello

Mehr von sstrumello (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Roche Social Media Summit June 2011