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1
What I believe




Our human desire to connect and interact with one another has ushered in
the age of engagement, where the brands must support C to C marketing

I believe data driven marketing solutions, which, when properly framed
within a marketing story, create actionable data for creating content and
accountable results

Brand’s must have a deep passion for understanding their consumer,
exploring where they interact socially, who they are interacting with, and what
they are saying

Brand’s must deliver branded content by connecting people stories and
product stories at the point of consumer engagement
                                                                                  2
What I’ve learned




                    3
Brand Experience




                   4
Companies I’ve worked for




                            5
My Experience: Mindshare



Generated weekly, monthly, and quarterly excel reports assessing
the performance of our client’s display, mobile, and video digital
advertising campaigns.




                  Leveraged Ad-Server tools such as Doubleclick and Fluent to
                  collect and synthesize data on digital advertisements.



Organized Ad-Server data in Excel, ensuring the data is accurate,
searching for data anomalies, and offering analytical insights for
the Digital Media Strategy team.


                                                                                6
My Experience: SapientNitro



Collected and analyzed qualitative and quantitative data using a
range of research methodologies such as surveys, interviews,
social chatter analyses, and secondary source reviews



              Assisting multidisciplinary teams by turning insights into actionable
              marketing strategy for Fortune 500 clients such as CVS, Regions
              Bank, and the Weather Channel.

                               strategy
Led client facing projects, facilitating project workflow and
ensuring that deliverables were completed on time, on budget,
and on strategy.

                                                                                  7
My Experience: Adelopod Group




Generating advisory reports outlining Adelopod’s recommendations
on how to maximize brand value through social media




       Followed social media metrics such as engagement rate, retweet
       rates, and impression reach.
My Experience: Greenlight Biofuels




Added 25 New Accounts



                                     Increased Greenlight’s collection of
                                     waste vegetable oil by 2000 gallons
                                     per month



Successfully communicated the value of
Greenlight Biofuels’ services through
persuasive presentations


                                                                            9
Education




My B.A. degree in Economics and Political Science is from Emory University
Cumulative GPA: 3.6, Economics GPA 3.62
Phi Eta Sigma: The National Scholastic Honor Society, Inducted December
2008
Omicron Delta Epsilon: Economics Honor Society, Inducted May 2009
Graduated in May 2012 from Emory University
                                                                             10
Recommendations

“Sam is easy to work with and consistently
delivers. He accomplished each task         “Even this early in his career,
diligently and with great results”          I can see Sam on the right
                                            path and moving toward a
“Sam is driven and determined to work in    leadership position in
Marketing. He knows what he wants, keeps Marketing in the future”
his eye on the target and has made a lot of
the right choices to jump-start his career”
- Melissa Read, Director of Marketing and Analysis, SapientNitro

“I was very impressed with his work ethic, as
he went above and beyond on every project”          - Robin Green,
                                                    Senior Associate,
“I believe Sam's focus, attention to detail, and    SapientNitro
eagerness to learn will make him an invaluable
part of any team”




                                                                              11
Contact Information




     973.885.3197


     Samuelstein89@gmail.com



     http://www.linkedin.com/pub/samuel-stein/1b/3b8/997



     http://the-digital-strategist.blogspot.com/
                                                           12

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Sam Stein's Digital resume

  • 1. 1
  • 2. What I believe Our human desire to connect and interact with one another has ushered in the age of engagement, where the brands must support C to C marketing I believe data driven marketing solutions, which, when properly framed within a marketing story, create actionable data for creating content and accountable results Brand’s must have a deep passion for understanding their consumer, exploring where they interact socially, who they are interacting with, and what they are saying Brand’s must deliver branded content by connecting people stories and product stories at the point of consumer engagement 2
  • 6. My Experience: Mindshare Generated weekly, monthly, and quarterly excel reports assessing the performance of our client’s display, mobile, and video digital advertising campaigns. Leveraged Ad-Server tools such as Doubleclick and Fluent to collect and synthesize data on digital advertisements. Organized Ad-Server data in Excel, ensuring the data is accurate, searching for data anomalies, and offering analytical insights for the Digital Media Strategy team. 6
  • 7. My Experience: SapientNitro Collected and analyzed qualitative and quantitative data using a range of research methodologies such as surveys, interviews, social chatter analyses, and secondary source reviews Assisting multidisciplinary teams by turning insights into actionable marketing strategy for Fortune 500 clients such as CVS, Regions Bank, and the Weather Channel. strategy Led client facing projects, facilitating project workflow and ensuring that deliverables were completed on time, on budget, and on strategy. 7
  • 8. My Experience: Adelopod Group Generating advisory reports outlining Adelopod’s recommendations on how to maximize brand value through social media Followed social media metrics such as engagement rate, retweet rates, and impression reach.
  • 9. My Experience: Greenlight Biofuels Added 25 New Accounts Increased Greenlight’s collection of waste vegetable oil by 2000 gallons per month Successfully communicated the value of Greenlight Biofuels’ services through persuasive presentations 9
  • 10. Education My B.A. degree in Economics and Political Science is from Emory University Cumulative GPA: 3.6, Economics GPA 3.62 Phi Eta Sigma: The National Scholastic Honor Society, Inducted December 2008 Omicron Delta Epsilon: Economics Honor Society, Inducted May 2009 Graduated in May 2012 from Emory University 10
  • 11. Recommendations “Sam is easy to work with and consistently delivers. He accomplished each task “Even this early in his career, diligently and with great results” I can see Sam on the right path and moving toward a “Sam is driven and determined to work in leadership position in Marketing. He knows what he wants, keeps Marketing in the future” his eye on the target and has made a lot of the right choices to jump-start his career” - Melissa Read, Director of Marketing and Analysis, SapientNitro “I was very impressed with his work ethic, as he went above and beyond on every project” - Robin Green, Senior Associate, “I believe Sam's focus, attention to detail, and SapientNitro eagerness to learn will make him an invaluable part of any team” 11
  • 12. Contact Information 973.885.3197 Samuelstein89@gmail.com http://www.linkedin.com/pub/samuel-stein/1b/3b8/997 http://the-digital-strategist.blogspot.com/ 12