1. Structuring your Presentation
Samantha Starmer sstarme@rei.com @samanthastarmer
http://www.flickr.com/photos/saroy/3455464539
2. me
experience, web stuff: Amazon, Microsoft
REI â Recreational Equipment, Inc.
lead design, IA & experience teams
teach at University of Washington
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9. 4 key principles
1. start with you
2. learn the environment
3. build the bones
4. leave time to adjust
11. 1. start with you
⢠what is the ONE thing?
⢠think about the story
⢠what is your style?
⢠are you scared?
12. what is the ONE thing?
http://www.flickr.com/photos/14617207@N00/4872111479
13. what is the ONE thing?
⢠why are you speaking?
⢠what is your point?
⢠what is the ONE thing you want
your audience to remember?
http://www.flickr.com/photos/14617207@N00/4872111479
14. think about the story
http://www.flickr.com/photos/sugarpond/3016905349
15. think about the story
⢠beginning, middle and end
(make sure there is an end)
⢠all points to your ONE thing
⢠how would you tell it to your
grandma? to a child?
http://www.flickr.com/photos/sugarpond/3016905349
17. what is your style?
⢠formal or informal?
⢠deep details or inspirational?
⢠donât try to be funny if it isnât
natural
⢠get feedback. lots of it.
18. are you scared?
http://www.flickr.com/photos/mindaugasdanys/3766009204/
19. are you scared?
⢠the more nervous you are, the
more structure you need
⢠unless you are a very skilled
improviser
⢠in which case, you probably
wouldnât be in this class
http://www.flickr.com/photos/14617207@N00/4872111479
20. 2. learn the environment
http://www.flickr.com/photos/brue/4806532954
21. 2. learn the environment
⢠scout the space
⢠know your audience
⢠build to your time limit
⢠understand expectations
22. scout the space
http://www.flickr.com/photos/mikecogh/4157191493
23. scout the space
⢠ideal is to get on stage in
advance, but learn what you can
⢠note placement of lights,
screens, podium
⢠size and âfeelâ of room should
impact your structure
http://www.flickr.com/photos/mikecogh/4157191493
25. know your audience
⢠size, level of expertise
⢠what do they want from you?
⢠voluntary or hostage?
⢠bored or interested?
⢠friendly or combative?
http://www.flickr.com/photos/14617207@N00/4872111479
26. build to your time limit
http://www.flickr.com/photos/wwarby/3297205226
27. build to your time limit
⢠focus your topic on the time limit
⢠focus your scope & detail on the
time limit
⢠the less time to prepare, the more
structure you need
⢠experience will improve your gut
sense
http://www.flickr.com/photos/wwarby/3297205226
29. understand expectations
⢠do they expect results? or is the
journey more relevant?
⢠technical or high level?
⢠what kind of assets/deliverables?
http://www.flickr.com/photos/kristin-and-adam/2778203028
30. 3. build the bones
http://www.flickr.com/photos/ianturton/9555513
31. 3. build the bones
⢠free your mind
⢠remember the story
⢠just jump in
⢠make it FUN!
32. free your mind
http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg
33. free your mind
⢠donât constrain too early
⢠use your creative juice makers
⢠let it percolate
⢠be willing to throw out initial ideas
⢠which means you need twice the
planning time you expect
http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg
34. just jump in
http://www.flickr.com/photos/ccheviron/3603397114
35. just jump in
⢠donât be afraid to scribble
⢠paper prototype, but only if it
works for you
⢠get into the tool as soon as you
have the guts (of the structure,
but also the nerve)
http://www.flickr.com/photos/ccheviron/3603397114
40. remember the story
⢠ah, there is a point to all this
⢠keep the narrative (linear or not)
as your north star
⢠throw out anything extraneous
to the story
⢠no matter how cool
http://www.flickr.com/photos/sugarpond/3016905349
43. make it FUN!
⢠you should enjoy building the
story
⢠you should enjoy creating the
structure
⢠you will feel a quiet ping when it
starts to come together
44. 4. leave time to adjust
http://www.flickr.com/photos/clintjcl/4001170877
45. 4. leave time to adjust
⢠lift your head out of the trees
⢠remember the ONE thing
⢠practice time is critical
⢠minimum formula: 70%, 25%, 5%
46. lift your head out of the trees
http://www.flickr.com/photos/mountjoy/5194910368
47. lift your head out of the trees
⢠check the whole arc regularly
⢠donât get too hung up on the
exact words or pictures
⢠the whole is greater than the
sum of the parts
http://www.flickr.com/photos/mountjoy/5194910368
48.
49. remember the ONE thing
http://www.flickr.com/photos/14617207@N00/4872111479
50. remember the ONE thing
⢠when you think you have it, go
back to the beginning
⢠is the ONE thing clear?
⢠is your narrative intact?
⢠does it flow? can you easily
remember your points?
http://www.flickr.com/photos/14617207@N00/4872111479
51. dress rehearsal is critical
http://www.flickr.com/photos/evilpeacock/2194032579
52. dress rehearsal is critical
⢠rehearse more than you want to
⢠rehearse out loud
⢠rehearse in presentation mode
⢠rehearse with a timer
⢠then CUT (if you have built the
structure right, you should have too
much vs. too little)
http://www.flickr.com/photos/evilpeacock/2194032579
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54. minimum formula
http://www.flickr.com/photos/joao_trindade/4362414729
55. minimum formula
⢠take the time allotted
⢠multiply by 5 for the number of
minimum dress rehearal minutes
⢠multiply by 14 for the minimum number
of building (in tool) minutes
⢠e.g. 20 minutes =
100 minutes rehearsing
~4 ½ hours building
untold weeks stressing ď
http://www.flickr.com/photos/joao_trindade/4362414729
57. 1. start with you 2. learn the environment
⢠what is the ONE thing? ⢠scout the space
⢠what is the story ⢠know your audience
⢠what is your style? ⢠build to your time limit
⢠are you scared? ⢠understand expectations
3. build the bones 4. leave time to adjust
⢠free your mind ⢠lift your head out of the trees
⢠remember the story ⢠remember the ONE thing
⢠just jump in ⢠dress rehearsal is critical
⢠make it FUN! ⢠minimum formula: 70%, 25%, 5%
20 minute presentationRehearse 5x (100 minutes)Build 14x (280 minutes; 4 hours, 40 minutes)I can do 15-30 seconds per slide for concept presentations that are well rehearsed. Otherwise I shoot for no more than 2 minutes per slide unless it is a demo or an academic lecture.