Generate Repeat Traffic with Fresh Content and User Engagement

 In Internet user loyalty is critical because the cost
of constantly buying traffic to generate sales by
advertising involves a heavy investment in
advertising budgets or intense SEO work to
achieve more and more traffic hoarding but these
views are mostly new and therefore the%
conversion to sales (depending on the product
you sell and specialization / specificity of type of
traffic you catch) is usually not as high as in the
case of a person who has visited the website of
the store in several occasions prior to the time of
purchase. Well although there are cases where
the% conversion to purchase of new users is
high.

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1. Contents of good quality, interesting, useful
and fresh.

 To increase visits to your website content need fresh
good quality and invite users to come every day, even
several times a day either because they remember
the URL of the web, either because they kept their
favourite page in either put because the home page,
either because it is a website where you can watch
and participate in an open thread where you expect to
know … whether approved your comment, as if it has
generated some kind of reply to your opinion or be
able to read other opinions on the subject in question.


 Interestingly, in case you can leave comments on
the web, warn the user if it is desired that no new
reviews in this thread, and even carry a forum a
while without comment if someone reactivates the
conversation with a new issue, previous occasion
participants can return immediately to the Web by a
notification via email or rss and continue to generate
fresh content for the web that also encourage other
users through a section that appears on your
website the ability to view issues active or recent
comments to continue commenting on the subject.


 And finally this indirectly eventual benefit your SEO
because those items with more comments, you will
have created original content and wider in the
original story in a way that will be more easily found
by search engines as there will be a greater
diversity of interesting terms and phrases locating
by Google search engine, when someone demands
information on this subject matter.


2. RSS
 By rss feed of a website so that the website will publish the content
as often as is established at drafting daily with multiple items if they
have enough staff or once a month, depending on the objectives of
the site and company resources or webmaster, both in time and in
economic terms.

 The user to read content via feed, at the time that suits you
(because this is their main advantage) does is simply subscribe via
Google Reader or other and when there is something new to read in
their reading folders pending or topics as organizing the information,
consultation and if you fancy entering the site … it does, if you want
to leave a comment … or just read does things from the feed reader
and “Butterfly else” …


 The feeds can be “cut” or leave intact both through
WordPress as through tools to manage the distribution
of as feed burner feeds, which also facilitate analytical
data read or subscribe to the feed tools in place via
Google reader, via email, written in English, but easily
configurable to display in Spanish and also identify the
company by its logo, with the idea of creating my brand.

 Everything has its pros and cons. If you cut the feeds,
there are readers who are angry and are written off the
subscription because they like to read the complete
contents in your feed reader, and in theory to cut the
feed so that you is causing you to read the full content
must visit the website in question, wasting more time.


3. Email Marketing
 Internet companies put special emphasis on this issue,
because email is an asset of high value, in the sense that
greatly facilitates communication between business / brand
and user, so that those who visited on a particular occasion
website is for information or to purchase, they can continue
to receive later (prior) information, news, offers or products
of interest related to the website.

 The quality of the database will depend largely on the
segmentation you achieve set between users, the type of
web by which you caught (and that is not the same one
ecommerce client, an email through a encouraged
competition which gives a journey, an email from a co-
registration campaign, etc, etc) and knowledge of your
preferences.


 Extending the idea to be understood better, that is not the same
quality of a user who logs in to an email list of a specific site
information in a sector, that the person who is registered to a
newsletter store, mainly because the difference is that the latter
has visited the store because he was interested in any of the
products it sells, not just the news, and therefore have a
propensity to buy on that website much higher compared to the
person who is registered in a sector information blog.

 Even within an e-commerce website will not have the same
value, the person who registers the newsletter without buying
previously that people who register for our company after making
a purchase on the site or who signed up to newsletter offers but
failed to complete the purchase process (so that possible re-
catch them).


4. Social Networks

 I am a heavy user of social networks: Twitter, Facebook,
Tuenti, linkedin, xing, etc but they do not sell, well yes, if
used to sell but if your sales have to rely on what you sell
through social media networks social, and evil speaking
out, we could say that you were going to “eat boogers.”

 This is so, people in social networks as users go to your
ball, is not planning to buy and if you do this purchase will
always be an impulse purchase associated with short-term
promotions, discounts and seem high unrepeatable . Thus,
it serves for certain types of businesses, but not for many
others.


 What happens is that people sells smoke and talk a lot
without knowing that is going to do is what happens when
something becomes fashionable but one thing is selling
smoke and buy it, and another when it is one that puts the
pasta and expects to see business results of that action
that is taking place then what usually happens is a
reflection in terms similar to the following:

 Social networks are used to:
- Retain customers who already bought.
- Complete and provide confidence to convince customers
that they are about to buy.
- Communicate news and offers about as much to others.
- Provide support and customer care, close, direct and fast


5. Mobile Applications
 Well in a time when the saturation in the emails because
companies and coupons online outlets starting to be stressful
for the user, because when you open your email tray have a
lot of pending emails read, that in most of the time or just do
not care, as there have been segmented according to their
preferences as we said above that it was very important to
get there are new opportunities in the mobile environment,
where a fleet of mobile devices capabilities to connect to the
Internet growing at breakneck pace, it is possible that users
of these smart phones are downloaded from your ecommerce
application and use it quickly and directly from your mobile
phone with one click from your desktop accessing all features
that it permits, facilitating impulse buying associated
especially the location, or last minute shopping, little reflective
but necessary because the need arises spontaneously just
then.


 In addition to the nature and utility that makes
having a mobile version of ecommerce, we find the
new spam, say with the new email marketing for the
mobile environment.

 If a user leaves an application voluntarily and likes,
this can enable notifications on your screen so that
when the store needs to communicate something,
then a little message appears on your screen … this
is really game, you can play as marketing
associated with urgency, limited stock, etc and
especially the location.


6. Desktop Applications
 Well, basically it would do something similar but for the mobile
computer is provided by you via a desktop widget that installs on
the toolbar the user’s computer after downloading the program,
access to the latest news, updates, etc with push techniques on
your computer screen.


7. Navigation Bars
 Similar to the above, but simpler, you can apply the same technique
to install this type of browser widgets but at well known in this
regard the application for informational major news portals or
search boxes that are installed in browsers, allowing search directly
in Amazon products, etc.


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