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Society for Scholarly Publishing

iTunes for Scholarly
Publishing?
SSP, 2008
Boston

Geoffrey Bilder
Director of Strategic Initiatives

Dian Fossey Examines
The Industry…
~2005

Picture An Industry Where…

• Major sellers of content were
• Frightened of cannibalizing their physical sales
• Slow to innovate in online sales
• Slow to cooperate with each other on standards
• Seen as proﬁteering
• Afraid because their customers were starting to
distribute the content for free

And then a competitor emerged from
outside the industry and threatened to
turn it upside down…

A few observations
about our industry...

Publishers and
librarians are
conspiring to annoy
researchers

It is easier for a camel to pass
through the eye of a needle
than to ﬁnd a library website
that is usable and friendly
and provides services rather
than talking about them in
weird library jargon.

THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO
K.G. Schneider
http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

It is easier for a camel to pass
through the eye of a needle
than to ﬁnd a publisher
website that is usable and
friendly and provides services
that haven’t been co-opted
by a weird marketing agenda.

http://www.gapingvoid.com/Moveable_Type/archives/004527.html

The Society of
Pyschoceramicists
Dulce et Decorum Est Desipere in Loco

Pyschoceramics
Review

http://www.nsf.gov/statistics/infbrief/nsf08305/

S&E S&E Related Non S&E Unemployed
Not in labour force

14.0%
22.2%
2.1%

23.2%
38.4%

Our ability to easily
offer flexible pricing
models is terrible

iTunes strengths
Critical mass
Simple Interface
Simple pricing
Disaggregation (per song)
Cheap pricing
iPod

And iPub?
Critical mass
Simple Interface
Simple pricing
Disaggregation (per article)
Cheap pricing
iPod

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300 bilder

4. iTunes for Scholarly Publishing? SSP, 2008 Boston Geoffrey Bilder Director of Strategic Initiatives

5. Dian Fossey Examines The Industry… ~2005

10.

11.

12.

13.

14. Picture An Industry Where… • Major sellers of content were • Frightened of cannibalizing their physical sales • Slow to innovate in online sales • Slow to cooperate with each other on standards • Seen as proﬁteering • Afraid because their customers were starting to distribute the content for free

15. And then a competitor emerged from outside the industry and threatened to turn it upside down…

16.

17.

18.

19. A few observations about our industry...

20. Publishers and librarians are conspiring to annoy researchers

21.

22. http://www.useit.com/

23. It is easier for a camel to pass through the eye of a needle than to ﬁnd a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

24. It is easier for a camel to pass through the eye of a needle than to ﬁnd a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.

25.

26.

27.

28.

29.

30. http://www.gapingvoid.com/Moveable_Type/archives/004527.html

31.

32. One possible exception...

33. The Society of Pyschoceramicists Dulce et Decorum Est Desipere in Loco Pyschoceramics Review

34. We don’t know who our audience is

35.

36. Subscribers & PPV Unrecognized

37. Who are they?

38. http://www.nsf.gov/statistics/infbrief/nsf08305/

39.

40. S&E S&E Related Non S&E Unemployed Not in labour force 14.0% 22.2% 2.1% 23.2% 38.4%

41. Our PPV pricing is mental

42.

43.

44.

45.

46.

47.

48.

49. $ ?£ €

50. ~ $5.00

51. ~ $1.00

52. > $20.00

53. Our ability to easily offer flexible pricing models is terrible

54.

55.

56.

57.

58.

59.

60. iTunes strengths Critical mass Simple Interface Simple pricing Disaggregation (per song) Cheap pricing iPod

61.

62. And iPub? Critical mass Simple Interface Simple pricing Disaggregation (per article) Cheap pricing iPod

63. And iPub? Critical mass ✔ Simple Interface Simple pricing Disaggregation (per article) Cheap pricing iPod

64. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing Disaggregation (per article) Cheap pricing iPod

65. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) Cheap pricing iPod

66. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing iPod

67. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod

68. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ✘

69. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ✘

70. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ✘

71. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ✘

72. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ✘

73. And iPub? Critical mass ✔ Simple Interface ✔ Simple pricing ✘ Disaggregation (per article) ✔ Cheap pricing ✘ iPod ?

74.

75.

76.

77. Thank You gbilder@crossref.org