1. Output Formats for
eBooks and Online Services
Andrew Brenneman
Manager, Digital Media Group
University of Chicago Press, Books Division
1 Output Formats for University of Chicago Press
eBooks and Online

2. Strategic Application of Output Choices
• Defining Digital Product Strategies
• Applying Output Format Options to
Delivery on Strategies
• Trade-Offs in Output Formats
• Long-Term Vision
2 Output Formats for University of Chicago Press
eBooks and Online

3. Obligatory Background Slide
The Press
•Longest continuously running American
university press
•Largest American university press
The Books Division
•200 titles per year, increasing
•Bringing back approx. 300+ O.O.P. via
P.O.D. per year.
•150 reprints per year
•5,000 titles in print
The Digital Media Group
•Formed 2006
•Develop and execute strategy for electronic
distribution and product development
•Support initiatives with revenue
3 Output Formats for University of Chicago Press
eBooks and Online

4. Content Breadth
Scholarly
4 Output Formats for University of Chicago Press
eBooks and Online

5. Content Breadth
Scholarly
•Monographs
5 Output Formats for
Scholarly
eBooks and Online
University of Chicago Press

6. Content Breadth
Scholarly
•Monographs
6 Output Formats for University of Chicago Press
eBooks and Online

7. Content Breadth
Scholarly
•Monographs
7 Output Formats for University of Chicago Press
eBooks and Online

8. Content Breadth
Scholarly
•Monographs
•Classics
8 Output Formats for University of Chicago Press
eBooks and Online

9. Content Breadth
Scholarly
•Monographs
•Classics
Reference
9 Output Formats for University of Chicago Press
eBooks and Online

10. Content Breadth
Scholarly
•Monographs
•Classics
Reference
10 Output Formats for University of Chicago Press
eBooks and Online

11. Content Breadth
Scholarly
•Monographs
•Classics
Reference
General Interest
•Trade
11 Output Formats for University of Chicago Press
eBooks and Online

12. Content Breadth
Scholarly
•Monographs
•Classics
Reference
General Interest
•Trade
•Regional
12 Output Formats for University of Chicago Press
eBooks and Online

13. Content Breadth Requires Multiple Solutions
Musings and Challenges:
Great variability
… in both form and content
Books are products
Monolithic digital distribution strategies don’t work for mixed arrays of products.
13 Output Formats for University of Chicago Press
eBooks and Online

14. Strategy: General Interest
Attributes:
Wide audience
Tends to graphic richness
Rights complications
Value linked to its form: the book
Electronic Product Model:
None (generally)
Not all titles can or should make the leap to digital distribution.
14 Output Formats for University of Chicago Press
eBooks and Online

15. Strategy: Scholarly Works
Attributes:
Monographs
Authored
Not highly structured
Unity of Expression
Electronic Product Model:
eBook
Electronic Market Focus:
Libraries / Institutional
Delivery Model:
Digital Channel Partners
Output Format:
PDF + metadata
15 Output Formats for University of Chicago Press
eBooks and Online

16. eBook Value Chain
Print PDF
Acquisition Development Production Printing Distribution
PrintDown-res
•
•OCR
•Bookmarked
Printing
Web-ready PDF
Bibliographic DB On Demand
Marketing Partners •Common hub for managing distribution
UCP Submission Manager programs
•Distribute PDF’s
Web Ready •Compile partner metadata
Metadata Metadata
Metadata
Institutional marketplace
16 Output Formats for University of Chicago Press
eBooks and Online

17. PDF Trade-Offs
• Pro’s
– Ease and Low Cost
– Mature, Stable
– Standard
– Partner solutions built on PDF
• Con’s
– Presentation commingled with content
– Not described other than metadata
– Not-optimized screen experience
– Cannot integrate with applications
17 Output Formats for University of Chicago Press
eBooks and Online

18. Non-Optimal Screen Experience
18 Output Formats for University of Chicago Press
eBooks and Online

19. Separation of Content and Presentation
Web Other Devices
Web Style Mobile Device Style
Content
C
19 o Output Formats for University of Chicago Press
n eBooks and Online

20. Strategy: Reference Works
Attributes:
Structured
Enabled Work Process
Electronic Product Model:
Online Application
Online Platform for Style Management
Electronic Market Focus:
Mixed: Individual, Institutional
Delivery Model:
Direct Online Service
Output Format:
XML with highly granular DTD
Supported by AJAX applications
20 Output Formats for University of Chicago Press
eBooks and Online

21. XML-Based Application
Acquisition Development Production Printing Distribution
Print
Print
•Cleanup
•DTD Development
XML Repository
Web Ready
AJAX App.
XML provides:
Run-time
•Dynamic presentation styling XML
•Data driven navigation
•“Hooks” for AJAX integration
21 Output Formats for University of Chicago Press
eBooks and Online

22. An XML-Driven Application
22 Output Formats for University of Chicago Press
eBooks and Online

23. An XML-Driven Application
…. has become a one-step procedure in which they compose mathematical copy in its final
form even if it has to be typeset again. When this is not the case, authors and editors
must communicate to the typesetter exactly how the mathematical content should be
typeset (see <secref rid="ch14_sec059 ch14_sec060 ch14_sec061 ch14_sec062 ch14_sec063
ch14_sec064 ch14_sec065 ch14_sec066">14.59&#x2013;66</secref>). Regardless of which
method is used to prepare and typeset mathematical copy, the following general
guidelines apply.<ftnoteref rid="ch14_fn01">1</ftnoteref>
<footnote id="ch14_fn01">
<no>1.</no>
<p>The requirements of mathematical copy have prompted a different typographical
treatment of the examples and tables in this chapter from that used in other
chapters.</p>
</footnote></p>
</formalp>
23 Output Formats for University of Chicago Press
eBooks and Online

24. XML: Foundation for AJAX-based Online
Applications
24 Output Formats for University of Chicago Press
eBooks and Online

25. XML Experience to Date
• Use of XML on a limited basis need not require
process reengineering
• XML’s importance:
– Providing structure
– Describing content
– Foundation for AJAX-based services
• DTD conformance not current priority since no
partner can interoperate with XML
• No ROI on full-scale XML-reengineering for UCP
25 Output Formats for University of Chicago Press
eBooks and Online

26. Unified (Utopian) Vision
• Common delivery platform for all content types
• All XML based content
• Eliminate duplicate repositories
• Serving of Content & Metadata
– Real-Time
– Common Content Server
– Content Delivery as Web-Service
• Requires significant investment of organization
time and capital
• Requires entire value chain to converge on
standards to realize return of investment
26 Output Formats for University of Chicago Press
eBooks and Online

27. Unified (Utopian) Distribution Architecture
Acquisition Development Production Printing
Product Development Process Print
Management
Bibliographic DB XML Repository
Distribution Management
Web Services (SOAP) Interface
Marketing Partners Channel Partners Online Applications
Web Ready Web Ready
27 Output Formats for University of Chicago Press
eBooks and Online

28. Summary
Monographs Reference
Output: XML+ metadata Output: XML
Conclusions:
Product segments may require unique output strategies
Today: UCP takes a two-pronged approach
Long-Term: to converge to common interoperable XML content services
Transformation justified only when partners can take advantage of real-time
content
28 Output Formats for University of Chicago Press
eBooks and Online

29. For More Info
• abrenneman@press.uchicago.edu
• www.chicagomanualofstyle.org
(free trial!)
29 Output Formats for University of Chicago Press
eBooks and Online