6. THE KNOWLEDGE GAP
• Higher reading and comprehension abilities
• Greater amount of stored information or existing
knowledge
• Relevant social contact
• Selective exposure, acceptance, and retention
of information
• The mass media system that delivers
information
35. THE SOCIAL FUNC TION OF
MUSEUMS IN THE DIGITAL AGE
Sus naSm Ba ta
a ith utis
Unive ity o So
rs f uthe C lifo
rn a rnia
s b utis @ ya o o
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