The document discusses the role of software in solving problems for commercial and government organizations. It mentions the variety of software platforms and solutions available. It also discusses service-oriented architecture (SOA). The summary is in 3 sentences as requested.

1. Роль програмного забезпечення у вирішенні задач
комерційних та державних організацій. Різноманітність
програмних платформ і рішень. Сервіс-орієнтована
архітектура (SOA).
© 2009 IBM Corporation

2. Building a smarter planet
New Intelligence:
A smarter planet gives organizations the vision to see without
being there.
Matiq: Employs RFID tags to trace meat and poultry from German supermarket: Uses smart RFID labels
the farm to store shelves to ensure safety and freshness to manage inventory with real-time sales data,
and provide more transparency to consumers.1 improving product availability and enhancing the
consumer experience.2
U.S. power company: Saves $1.2 million annually IBM Deep Thunder: Leverages computing power,
by using an RFID-based fleet optimization system to visualization and data analytics to generate high-
reduce the amount of repair work on their vehicles.2 resolution weather forecasts for areas as fine as
1 to 2 square kilometers.3
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Approved Smart Planet Client References
2
Smarter planet sales deck
Sam Palmisano speech, November 12, 2008
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3 © 2009 IBM Corporation

3. Building a smarter planet
Green and Beyond:
A smarter planet empowers organizations to do more, using less.
Landmark: Revolutionizes petroleum frontier StatoilHydro: Links advanced real-time sensing
exploration in Texas by integrating data sources capabilities in the field to collaborate and analyze
to increase the likelihood of finding profitable resources across the enterprise for Enhanced Oil
sources of oil.1 Recovery (EOH) resulting in significant increased
production and improved operational efficiency at
reduced cost.
Stockholm, Sweden: An intelligent toll system in the IBM’s Carbon Tradeoff Modeler: Manages and
city center resulted in 20% less traffic, 40% lower performs analytics to help companies reduce
emissions and 40,000 additional users of the public emissions and make smarter, more cost-effective
transportation system.1 energy choices.2
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Approved Smart Planet Client References
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2
Smarter planet sales deck © 2009 IBM Corporation

4. Building a smarter planet
Dynamic Infrastructure:
A smarter planet enables organizations to solve the problem
before the problem.
British banks: Utilize real-time data analytics of Bank of Montreal: Created a synchronized secondary
complex financial models to help understand and data center 100 kilometers from its primary facility to
manage their exposure to risk.1 meet government regulations and ensure the safety
and availability of data in the event of a disaster.2
River and Estuary Observatory Network: Will IBM Fire Program Analysis: Uses unique mathematical
create the first technology-based real-time algorithms to determine where wildfires will likely occur,
environmental monitoring and forecasting network to and helps optimize government funds and resources for
guide better policy, management and education for battling those fires.1
the Hudson River and estuaries worldwide.2
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Original deck
Approved Smart Planet Client References
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2 © 2009 IBM Corporation

5. Building a smarter planet
New Intelligence:
A smarter planet gives organizations the vision to see
without being there.
Ste. Justine Hospital Research Center: Created a Nationwide Insurance: Used virtualization to
continually updated reservoir of clinical and genomic streamline IT processes, achieving 85-90% server
information to accelerate research while cutting utilization and an anticipated $15 million cost savings
administrative costs by 75%.1 over three years.1
Elie Tahari: Boosted intelligence and competitive IMPIRE AG: Faster data management, integration
advantage by integrating order, sales, inventory and and analysis has led to 15% annual revenue growth,
financial data with retailer and Internet-based 10% market share growth in Germany and 40%
demographic information.1 market share growth in Austria and Switzerland.1
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Approved Smart Planet Client References © 2009 IBM Corporation

6. Building a smarter planet
Green and Beyond:
A smarter planet empowers organizations to do more, using less.
On Line do Brasil: Used energy-efficient servers Natural England: Implemented an evidence-based
to expand its data center operations while cutting carbon measurement and management system to help
management time by 30%. The company expects a achieve a 50% reduction in carbon emissions by 2010.1
full return on investment in as few as three months.1
Energie Baden-Württemberg: Offers residential Centrinet: Created an environmentally-conscious data
customers smart appliances and meters that enable center solution and hosting service that has helped
them to adjust electricity consumption based on price— reduce electricity usage by approximately 60%.1
reducing waste and easing peak loads.1
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Approved Smart Planet Client References © 2009 IBM Corporation

7. Building a smarter planet
Smart Work:
A smarter planet puts organizations in position to be first
and be right.
Geisinger Health System: Integrates real-time Canadian bank: Software architecture examines
clinical data with medical history information to thousands of sources of information in real time to
create a massive storehouse of intelligence that capitalize on constantly changing market conditions.2
will assist doctors in delivering care.1
Metabasis Therapeutics: Highly-accurate, first-of-a- Professional Provident Society: Developed a
kind simulation software significantly lowers drug modular application infrastructure that unified disparate
discovery time and costs by eliminating 80% of the policy systems, enabling rapid product development at
compounds to be synthesized and tested in the lab.1 50% lower costs.1
1
Approved Smart Planet Client References
Smart planet deck for IBMers on ThinkForward
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2 © 2009 IBM Corporation

8. Building a smarter planet
Dynamic Infrastructure:
A smarter planet enables organizations to solve the problem before
the problem.
Moosejaw Mountaineering: Created a seamless, Yansha: Dynamic supply chain management and
interactive community shopping experience across the enterprise resource planning cut order lead time
Web, stores and mobile devices to enhance customer from 2.5 days to 4.5 hours and improved order
loyalty and advocacy.1 acknowledgement from 80% to 99%.1
UBench International: Uses in-car wireless telemetry
to automate the auto leasing process from end to end,
cutting per-vehicle administrative costs by 35% while
increasing customer satisfaction and retention.1
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Approved Smart Planet Client References © 2009 IBM Corporation

9. Building a smarter planet
Smarter planet:
New Intelligence FOAK Examples
Improving homeland security by requiring Monitoring, measuring, analyzing and
effective intelligence-gathering and real-time predicting key vehicle behaviors in real time to
alerts to prevent potential threats. improve safety and performance.
Continuously diagnosing and optimizing store Automating medical condition detection and
site network effectively and efficiently to treatment via rich monitoring capabilities to
ensure right location and right merchandise. improve quality of care while containing costs.
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© 2009 IBM Corporation

10. Building a smarter planet
Smarter planet:
Green and Beyond FOAK Examples
Optimizing data center infrastructures for energy Optimizing large-scale, real-time reservoir
and space efficiency using advanced metrology production and processes using sensors and
techniques and physics-based modeling. advanced analytics.
Cost effectively managing and performing
analytics for supply chain sustainability of
carbon emissions, water, energy and waste.
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© 2009 IBM Corporation

11. Building a smarter planet
Smarter planet:
Smart Work FOAK Examples
Creating a Next Generation Partner Ecosystem Improving the software development process
to enable partners to find each other, connect to reduce errors in real-time operation of
and collaborate. embedded systems.
Connecting customers and retailers in more Improving medical care by giving doctors
personal ways to deliver new in-store services the ability to browse electronic medical
via shoppers’ personal mobile devices. records via a virtual 2D/3D representation
of the patient.
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© 2009 IBM Corporation

12. Building a smarter planet
Smart Work:
A smarter planet puts organizations in position to be first
and be right.
Canadian airlines: Use passenger information to British Airways: Uses mobile device check-in and
predict the number of no-shows for each flight, so they other self-service technologies to help facilitate a
can strategically overbook while minimizing the risk of trouble-free travel experience and save the airline
bumping passengers.1 $3.50 per passenger.2
Max Bahr: A Dynamic Inventory Optimization Solution IBM Research Zurich Lab: Uses visualization software
enables the retailer to meet demand for any of 40,000 to render a 3D model of each patient, allowing doctors
products in more than 80 outlets with low replenishment to interact with data that improves patient care.2
and storage costs—boosting customer service ratings
to 99%.2
1
Smarter planet sales deck
Approved Smarter Planet Client References
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2 © 2009 IBM Corporation

13. Building a smarter planet
Smarter planet:
Dynamic Infrastructure FOAK Examples
Building real-world-aware solutions on robust, Protecting intelligent utility networks with
highly responsive messaging backbones that dynamic security policies that enable
enable real-time responses. seamless support for mobile workforces.
Automatically analyzing and correlating Building high-performance stream processing
information from multiple sources to identify platforms that cost-effectively scale to handle
areas of risk and regulatory compliance increasing workload volumes.
exposures.
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© 2009 IBM Corporation

14. Building a smarter planet
Enterprise Architecture Overview IT Systems Strategic
Direction
Characteristics
Flexible Rapid response to
business and technological
change.
Corporate Personal Interested Exploit common systems
Staff Business and processes.
Customers Customers Parties
Customers Enables Cost effective, robust,
Service reliable and performant
Excellence with continuous availability
Enable bank- Facilitate access to shared
wide Access systems, information and
data to all users where and
when required.
Secure Protects business assets,
secures access systems
and data.
Standards Rationalisation,
Internal Channel External simplification and
efficiency through the use
of recognised, enforced
Connection and Systems Management Services standards
Manageable Management processes
and tools embracing all
aspects of IT systems.
Internal Internal access to systems
Channel Access to system from
Application Services customer facing channels
External External access to
systems from interested
Customer parties
Business Connection Systems services
Relationship Payment Product Management and providing routing and
Support
Management Systems Systems Information
management access control to systems
Systems services
Systems Systems Application Workflow, imaging and
services support for multiple
channels to access
common applications
Operational data Information Data
© 2009 IBM Corporation

15. Building a smarter planet
Sample bank Architecture
External Participants External Data Internal LOB Users
Providers Participants
Self Service Assisted Service LOB User Interface
Customer Credit
ATM Agent Business Credit Analytics LOB Systems
OFAC Lists
Watch lists Banking, Lending, AML,
Web IVR Branch etc. Dashboards Credit Card, Telephony, etc.
(Adapters)
Message Mediation Routing SOA
Quality of Service
Publish Synchronous/Asynchronous Service Integration
Transport
Subscribe
Content Analytic Master Data Management Services Information Integration Enterprise
Management Services Interface S ervices Services Metadata
Services
epo e n dna y i v t c enno C
Identity Analytics Lifecycle Management S ervices Management
Information
Data Master Data Hierarchy & ETL EII
Indus try Models Integrity
Quality Event Relationship Authoring Services Services
Services Predictive Analytics Management Management Management
Services
Services
Bas e S ervices
Unstructured
Services Mas ter Data Repos itory
t i
Data Data Staging Metadata
Metadata
Master History Reference Metadata
Metadata Metadata Data Data Data
Data
Initial & Incremental Loads (Batch ETL)
r t I
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© 2009 IBM Corporation

16. Building a smarter planet
Actual Application
Complexity is Forcing Change in IT… Architecture for a
Midwest Corporation
Mainframe
PC/NT apps Depository
Unix apps Vendor Setup Banks
Vendor
3rd Party Interface Budget
Analysis Tool
Maintenance
Printer
Process Servers
(Imaging)
Mesa Data
NEW Soundscan
NPD Group
AIG Warranty Guard
Roadshow
Sterling VAN
Mailbox (Value)
UAR - Universal Account
Reconciliation
I17 Customer Perceived
In-Stock
S20-Sales
Maintenance Polling I13- Auto I15 Hand Scan
I06 - Customer Replenishment Apps
Printer PO Order
Insertions S01 - Sales
AIS Reports Orders
AIS Calendar Corrections
Due Dates Print Costing I06 Warehouse
General Invoice App Management
Stores & Mrkts Broadcast Maintenance E13
Filter E3 Interface Fringe PO
Smart Plus
Smart Plus M03 - Millennium 3.0
Launcher S04 - Sales Posting
S07 - Cell
P16 - Tally Sheet Phones I03 Return to
M02 - Millennium D01 Post Load Vendor S06 - Credit App
Billing
Equifax
Stock Options
P15 EES Employee I12 Entertainment S09 - Digital
Change Notice Software Satellite
L02-Resource System
A04 - Cust L01-Promo
Scheduling Refund Chks E01-EDI
1
(Campbell) Analysis
P14 On-line New
Hire Entry AAS V02-Price
Resumix P01- Marketing Washington,
Employee Support RGIS,
Masterfile
Ntl Bus Systems
P09 - P17
Cobra Cyborg Frick S11 - ISP
Co CTO2.Bestbuy. I10 Cycle Physical Tracking
CTS com I04 Home Inventory
ACH Deliveries
V04-Sign
Prodigy System U18 - CTO
Banks - ACH and Pos to POS I02 -
Transfers X92-X96
Pay Host to AS400
Plan Administrators Communication
(401K, PCS, Life, Spec Source B01 - Stock
Unicare, Solomon SKU Tracking Status I11 Price
Smith Barney) I09 Cycle Counts Testing Supplier
S08 - Vertex
Intercept Sales NPD, S02 - Compliance
E02-Employee Tax SoundScan Layaways
Purchase
Spec
Source I01 PO
Scorecard - HR Receiving SKU
V03- Mkt Performance
Reactions L60 MDF
P09 S03-Polling I05 Coop
Bonus/HR V01-Price Management SKU Selection
System Inventory Info Tool
I35 - CEI K02
ASIS Customer Repair I35 Early Warning Arthur Planning
Tracking System
I18
Rebate SKU Rep
Transfer
I55 SKU I07 Purchase
Store Information Order Ad Expense
Monitor ELT
PowerSuite G02 - General
Ledger
Store
Scorecard
Texlon 3.5 Sign
System
NARM I14 Count Corrections Store Budget
Reporting
Valley Media
U16-Texlon B02 Merchandise
CopyWriter's Analysis BMP - Bus
Workspace performance Mngt
EDI
Coordinator
Merch Mngr Approval
Batch Forcasting AIMS Journal Entry Tool Kit
Ad Measurement A05 - AP
AIMS Admin
INVENTORY CONTROL APPS - PC
Cellular Code Alarm
INVENTORY CONTROL APPS - PC
DPI/CPI
ACCTS REC APPS - PC
990COR
AIMS Rollover OTHER APPS - PC Debit Receivings IC Batching Bad Debt
Ad Reporting S05 - House AP - Collections/Credit Devo Sales Inventory Adj/Count Correct Beneficial Fees
TM - Credit Card DB Display Inventory Inventory Control Reports
Launcher Charges In Home Inventory Levels
Beneficial Reconcile
JEAXF
Junkouts Inventory Roll JEBFA
Optika US Bank Recon Merchandise Withdrawal Merchandise W ithdrawal JEBKA
PSP File Promo Credits Open Receivings JEDVA
C02 - Capital RTV Accrual PI Count Results JESOA
Shrink PI Time Results from Inv
Projects Connect 3 ICMS Credit AP Research - Inv Cntrl Price Protection
JEVSA
JEVSF
AP Research-Addl Rpts
SiteSeer Sales Flash Reporting NSF
In-Home Book to Perpetual Inventory Shrink Reporting TeleCredit Fees
Data Warehouse Repair Close Out Reporting SKU Gross Margin
Connect 3 Connect 3 Computer Intelligence Data SKU Shrink Level Detail
(Interfaces to and from the Reports Cash Receipts/Credit
Data Warehouse are not F06 - Fixed PDF Transfe Count Corrections USM
Cross Ref for VCB Dnlds VCB Downloads
displayed on this diagram) Warranty Assets Misc Accounting/Finance Apps - PC/NT Damage W rite Off
Billing COBA (Corp office Budget Assistant) Debit Receivings
Star Repair Cash Over/ PCBS(Profit Center Budget System) DFI Vendor Database
System Display Inventory Reconcile
Short Merchandising Budget Display Inventory Reporting
Prepared by Michelle Mills
“About 35 percent of an enterprise’s software budget is spent on maintaining the
multitude of point-to-point application links already in place. — Gartner Group
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© 2009 IBM Corporation

17. Building a smarter planet
“SOA” Defined: What is …..?
… a service? … service orientation?
A way of integrating your
A repeatable business as linked
business task – e.g., services
check customer credit; and the outcomes that
open new account they bring
… service oriented … a composite
architecture (SOA)? application?
An IT architectural A set of related &
style that supports integrated services that
service orientation support a business
process built on an SOA
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© 2009 IBM Corporation

18. Building a smarter planet
Convergence in support of SOA
Standards Organizational Investment
Commitment Protection
 Now: Broadly adopted  Now: Business and IT  Now: Tools & methods
Web services ensure are united behind SOA can leverage existing
well-defined interfaces (63% of projects today business application
 Before: Proprietary are driven by LOB)* assets, isolating the
standards limited  Before: Communication impact of change
interoperability channels & “vocabulary”  Before: “Rip and
were not in place replace”
Degree
Connections Level of Reuse
of Focus
 Now: SOA services are
 Now: SOA services  Now: SOA services can
linked dynamically and
focus on business-level be extensively re-used
flexibly
activities & interactions to leverage existing IT
 Before: Service assets
 Before: The focus was
interactions were hard-  Before: Any reuse was
on narrow, technical
coded and application
sub-tasks within application “silos”
dependent
*Source: Cutter Benchmark Survey
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© 2009 IBM Corporation

19. Building a smarter planet
Bridging the gap
Business flexibility and responsiveness require IT flexibility
Process to optimize
Case Study: Payments Processing
Customer
Business Process Model Bank
Shared
Service
Bank 2 – “Supplier”
Creating IT flexibility
Outsourced
IBM SOA Foundation
It is impossible to separate IT and Software
business strategy. IT doesn’t support
the business, it is the business.
–Asiff Hirjim
Skills &
CIO, Ameritrade Support
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© 2009 IBM Corporation

20. Building a smarter planet
SOA Foundation Reference Model
A Foundation for SOA Infrastructure
Business Services
Supports enterprise business process and
goals through businesses functional service
Interaction Services Process Services Information Services
Enables collaboration
Development between people, processes &
Orchestrate and automate Manages diverse data and Management
business processes content in a unified manner
Services information Services
Integrated
environment Manage and
for design and secure
creation of Enterprise Service Bus services,
solution assets applications &
resources
Info Assets
Partner Services Business App Services Access Services
Apps &
Build on a robust, Facilitate interactions with
Connect with trading
scaleable, and secure existing information and
partners
services environment application assets
Infrastructure Services
Optimizes throughput, availability and utilization
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© 2009 IBM Corporation

21. Building a smarter planet
The SOA Foundation Reference Model in Action
Marketing & Customer
Component
Products Rentals management Rental Fleet Logistics Business Administration
Management
Customer Segmentation Rental Pro duct Strategy Location & Channel Strategy Corporate / LOB Strategy
Fleet Strategy
Location De sign & Layout
Direct Customer Relationship Strategy Fle et Planning Financial Management & Planning
Business Model
Pro duct Development / Design
C hannel Design & Layout
Marketing St rategy & Planning OEM Relationship Planning Re al Esta te Planning
C ustomer Behavior Modeling Alliance Management
Channe l & Location Profitability OEM Performance Management
Promotions Management
Business
Business Performance Reporting
Market & Compe tito r Research
Location Operations Mana gement
In-bo und Logistics
Legal & Regulatory Comp liance
Segmentation Management
Control Pricing Manage ment Reservations Mana gement Real Estate & Construction Ma na gement
Ca ll Ce nte r Risk Management
Wo rkforce Management
Stock Ledger
Ca mpaign Management HR Management (C areer Dev., Training,
Recruiting)
Dashboard
HR Ad minist ratio n / Payroll
Customer Service Purchasing / Sourcing
Location Operations
Rentals & Reservations
Corporate Audit
Preferred Me mber Mgmt D emand Forecasting
C orporate Accounting (GL, AP, A/R, Treasury,
Time & Attenda nce Fleet Servicing e tc.)
Execute C ustomer C ommunications
Indirect Procurement
Mass Ma rketing & Advertising
Fleet Management PR & Investor Relatio ns
PR & Investor Relations
Target Marketing
IT Systems & Operations
Business Services
Client Supports enterprise business process and
goals through businesses functional service
Request
Interaction Services Process Services Information Services
Enables collaboration between
Development Portal &
people, processes &
Orchestrate and automate Manages diverse data and
Federated Management
Services Collaboration
information
business processes content in a unified manner
Query Services
Integrated
environment for Manage and
design and Service secure
creation of Registry & Enterprise Service Bus services,
solution assets Repository applications &
resources
Done!
Info Assets
Partner Services Business App Services Access Services
Apps &
Build Service
on a robust, Legacy Analytics
Facilitate interactions with
Real-time trading
Connect with
scaleable, and secure App Legacy
existing information and Data
Supplierpartners
Collab. Components
services environment application assets DB
(EJBs, .Net etc.) App
Access
Assemble & Infrastructure Services
Develop Optimizes throughput, availability and utilization Service-Level
Services Management &
Security
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© 2009 IBM Corporation

22. Building a smarter planet
SOA Solution Stack
An architectural framework with a solution perspective
An SOA is composed of multiple layers.
At the heart of the SOA are services, components that realize services, and service flows.
Customers Employees Other
Consumers
QoS Layer (Security, Management &
Integration (Enterprise Service Bus)
Monitoring Infrastructure Services)
Data Architecture (meta-data) &
Business Process
Business Intelligence
Composition; choreography;
Governance
business state machines
r e m s no C ec vr e S
Services
atomic and composite
i
Service Provider
u
Service Components
Packaged Custom OO
Application
Operational Systems Application Application
Atomic Service Composite Service Registry
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© 2009 IBM Corporation

23. Building a smarter planet
SOA Lifecycle provides a comprehensive approach
 Discover
 Construct & Test
 Compose
 Integrate people
 Integrate processes
 Gather requirements  Integrate information
 Model & Simulate
 Design
 Manage IT resources
 Manage services
 Sharing and reuse of services
 Monitor business metrics
 Establish decision rights
 Policies, measurement and
control for SOA oversight
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© 2009 IBM Corporation

24. Building a smarter planet
Thank you
24 © 2009 IBM Corporation