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Проблемы современных компаний
                                                   связи. Пути и инструменты их
                                                                       решения.


  Disclaimer. This document is for informational purposes only and is subject to change without notice. NetCracker has no obligation to provide any future releases or
  upgrades or any of the features, enhancements or functions set forth in this document. Unless specifically required in a written agreement with NetCracker, no product
  or service purchased from NetCracker is conditioned upon NetCracker's development or delivery of any future release or upgrade or of any feature, enhancement or
  function. This document does not constitute a commitment on the part of NetCracker. This document and the information it contains is provided "AS IS," with all faults,
  and without any warranties, including, but not limited to, warranties of merchantability, performance or fitness for a particular purpose. While reasonable efforts have
  been made in the preparation of this document to assure its accuracy, NetCracker assumes no liability resulting from technical or editorial errors or omissions or for any
  damages resulting from the furnishing, performance, or use of the information contained herein. NetCracker reserves the right to revise this document and to make
  changes to the content hereof without notice."



© NetCracker Confidential, 2009
Agenda




                                   Коммуникации – что нам нужно?
                                   Как развивались компании связи?
                                   Бизнес-процессы у оператора связи и
                                      сложности их поддержки
                                     Что же делать?
                                     Предложение компании NetCracker
                                     Наш опыт лидера на рынке OSS
                                     Заключение – что мы услышали?
                                     Вопросы




© NetCracker Confidential, 2009                                           2
Mobile
                                  Что нам нужно?


          IPTV, Video on Demand
                                                         Mobile

                                  Internet




                        VoIP
                                                      Internet

© NetCracker Confidential, 2009                                   3
Converged Network
                            Next-generation (NG) network which uses layered (core-distribution-access)
                           concept with multiple access network types
                            IP based from core to outward access network, supporting triple-play natively

© NetCracker Confidential, 2009                                                                              4
Customer Management
 Business                    CRM                                                                                         Order
                                                                                                                      Management
                                                                                       ERP
                                                   Billing


                                                             Product Management
 Product Bundle




                            CPE for              Internet Access:                      Channels         -e-mail                         Calls
                            Video, Voice,        -up/down speed                        Bundle           -web-page hosting               Voicemail
                            Data                 - dedicated/dynamic IP                                 -anti-virus




                                                                                                                 Internet   Video       Data
                  CPE for                                    Service Management                                  Access                 VAS
                  Video, Voice,
                  Data
                                                                                                        VoIP                                   Voice
 Services




                                                                                                Video

                                                                                                                                                PSTN
                                                                                             Internet

                                   Up-Link
                                                                                                                                           V

                                  Access                     Resource Management                                                          Data
                                  Service                                                                                                 Center
 Network




                              Access Network                                                      IP/MPLS Core
                                                              Aggregation Network
                              xDSL, HFC, FTTx,
                                  WiMAX                        Metro Ethernet (GigE)
                                                                       ATM
                                                                                                                             Internet




© NetCracker Confidential, 2009                                                                                                                        5
Infrastructure     Product    Operations   Fulfillment   Assurance   Billing
 Business            Lifecycle
                   Management
                                    Lifecycle
                                   Management
                                                Support &
                                                Readiness

                    Business process re-engineering
 Product Bundle




                    Enterprise Architecture

                    Service Inventory and Resource Inventory integrity

                    Transparency of fulfillment processes, streamlined /
 Services




                        efficient operations

                    Less dependency on the decreasing availability of
                        resources with legacy application knowledge and skills
 Network




                    Network and IT infrastructure consistent management,
                        roll-out planning, design, and capacity management
© NetCracker Confidential, 2009                                                                  6
Infrastructure   Product Lifecycle          Operations               Fulfillment                Assurance       Billing
 Business             Lifecycle
                   Management
                                      Management               Support &
                                                               Readiness


                                         Billing                                                                 CRM
 Product Bundle




                                                               NetCracker Product Suite
                                                                      Customer Layer
                                                                     Order Management

                                                                      Order Decomposition                                          Service
                                                                                                                                   Delivery
                  Workforce

                                                                       Service Layer
 Services




                                             Service Inventory                              Service Provisioning

                                         Service                                    Service Provisioning                           Service
                                                           Service Catalog              Framework
                                                                                                             Service Activation
                                                                                                                                  Activation
                                        Instances
                  Performance
                  Management



                                                                      Resource Layer
                                           Resource Inventory                          Discover & Reconciliation
 Network




                                                Physical Resources                               Discovery Adapters


                                                                                                                                     Fault
                    NMS                                                                                                           Management




© NetCracker Confidential, 2009                                                                                                                7
NetCracker customers




                       8
NetCracker

                                                Years of OSS
    Proven deployments
                                               implementations and
   globally in all types of
                                               deep NetCracker
   carriers
                                               expertise resulted in
                                               proven delivery
    NetCracker team is                        methodologies and
   comprised of Java and                       frameworks
   Telecom experts with
   many years of
   operational, IT, and
                                                More robust
   business experience
                                               solutions given our
   with carriers around
                                               NetCracker
   the world
                                               expertise



© NetCracker Confidential, 2009                                      9
 История развития операторов связи уходит глубоко в
             традиционную телефонию, несет в себе наследие морально
             устаревших технологий и информационных систем

          Современный абонент ожидает удобного, качественного и
             интегрированного сервиса Телефонии, Интернет, ТВ и
             Мобильной связи.

          Для повышения управляемости сети, прозрачности
             операционных процессов и минимизации операционных
             издержек оператор сети должен планомерно осуществлять
             оптимизацию бизнесс-процессов и внедрять концепцию
             Enterprise Architecture

          Опыт NetCracker в сфере внедрения OSS, экспертиза,
             накопленная за 9 лет работы сделала компанию лидером и
             неоценимым помощником операторам связи в переходе к
             качественно новому уровню операционной поддержки сети

© NetCracker Confidential, 2009                                       10
Вопросы

                                  Что запомнилось?
                                  Что было интересным?
                                  Что узнали нового?




© NetCracker Confidential, 2009                          11
Thank you!




© NetCracker Confidential, 2009

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Problems of Contemporary Communication Companies. Ways and Tools for Solving Them

  • 1. Проблемы современных компаний связи. Пути и инструменты их решения. Disclaimer. This document is for informational purposes only and is subject to change without notice. NetCracker has no obligation to provide any future releases or upgrades or any of the features, enhancements or functions set forth in this document. Unless specifically required in a written agreement with NetCracker, no product or service purchased from NetCracker is conditioned upon NetCracker's development or delivery of any future release or upgrade or of any feature, enhancement or function. This document does not constitute a commitment on the part of NetCracker. This document and the information it contains is provided "AS IS," with all faults, and without any warranties, including, but not limited to, warranties of merchantability, performance or fitness for a particular purpose. While reasonable efforts have been made in the preparation of this document to assure its accuracy, NetCracker assumes no liability resulting from technical or editorial errors or omissions or for any damages resulting from the furnishing, performance, or use of the information contained herein. NetCracker reserves the right to revise this document and to make changes to the content hereof without notice." © NetCracker Confidential, 2009
  • 2. Agenda  Коммуникации – что нам нужно?  Как развивались компании связи?  Бизнес-процессы у оператора связи и сложности их поддержки  Что же делать?  Предложение компании NetCracker  Наш опыт лидера на рынке OSS  Заключение – что мы услышали?  Вопросы © NetCracker Confidential, 2009 2
  • 3. Mobile Что нам нужно? IPTV, Video on Demand Mobile Internet VoIP Internet © NetCracker Confidential, 2009 3
  • 4. Converged Network  Next-generation (NG) network which uses layered (core-distribution-access) concept with multiple access network types  IP based from core to outward access network, supporting triple-play natively © NetCracker Confidential, 2009 4
  • 5. Customer Management Business CRM Order Management ERP Billing Product Management Product Bundle CPE for Internet Access: Channels -e-mail Calls Video, Voice, -up/down speed Bundle -web-page hosting Voicemail Data - dedicated/dynamic IP -anti-virus Internet Video Data CPE for Service Management Access VAS Video, Voice, Data VoIP Voice Services Video PSTN Internet Up-Link V Access Resource Management Data Service Center Network Access Network IP/MPLS Core Aggregation Network xDSL, HFC, FTTx, WiMAX Metro Ethernet (GigE) ATM Internet © NetCracker Confidential, 2009 5
  • 6. Infrastructure Product Operations Fulfillment Assurance Billing Business Lifecycle Management Lifecycle Management Support & Readiness  Business process re-engineering Product Bundle  Enterprise Architecture  Service Inventory and Resource Inventory integrity  Transparency of fulfillment processes, streamlined / Services efficient operations  Less dependency on the decreasing availability of resources with legacy application knowledge and skills Network  Network and IT infrastructure consistent management, roll-out planning, design, and capacity management © NetCracker Confidential, 2009 6
  • 7. Infrastructure Product Lifecycle Operations Fulfillment Assurance Billing Business Lifecycle Management Management Support & Readiness Billing CRM Product Bundle NetCracker Product Suite Customer Layer Order Management Order Decomposition Service Delivery Workforce Service Layer Services Service Inventory Service Provisioning Service Service Provisioning Service Service Catalog Framework Service Activation Activation Instances Performance Management Resource Layer Resource Inventory Discover & Reconciliation Network Physical Resources Discovery Adapters Fault NMS Management © NetCracker Confidential, 2009 7
  • 9. NetCracker  Years of OSS  Proven deployments implementations and globally in all types of deep NetCracker carriers expertise resulted in proven delivery  NetCracker team is methodologies and comprised of Java and frameworks Telecom experts with many years of operational, IT, and  More robust business experience solutions given our with carriers around NetCracker the world expertise © NetCracker Confidential, 2009 9
  • 10.  История развития операторов связи уходит глубоко в традиционную телефонию, несет в себе наследие морально устаревших технологий и информационных систем  Современный абонент ожидает удобного, качественного и интегрированного сервиса Телефонии, Интернет, ТВ и Мобильной связи.  Для повышения управляемости сети, прозрачности операционных процессов и минимизации операционных издержек оператор сети должен планомерно осуществлять оптимизацию бизнесс-процессов и внедрять концепцию Enterprise Architecture  Опыт NetCracker в сфере внедрения OSS, экспертиза, накопленная за 9 лет работы сделала компанию лидером и неоценимым помощником операторам связи в переходе к качественно новому уровню операционной поддержки сети © NetCracker Confidential, 2009 10
  • 11. Вопросы Что запомнилось? Что было интересным? Что узнали нового? © NetCracker Confidential, 2009 11
  • 12. Thank you! © NetCracker Confidential, 2009