International Industrial Marketing lecture in NTUU KPI by Carl-Axel Engdahl. Course AI213V.

1. International marketing
Day 2
Way to edit Master subtitle style
Click international trade
Trade theories
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2. Trade theories
• David Richardo
• Hecksher – Ohlin
• Burenstam Linder
• Seev Hirch
• Paul Krugman,Nobel prise vinner 2008
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3. David Richardo
• Absolute advantage versus relative advantage
• Absolute advantage, the only country that has
a specific, mineral, climate, crop etc. or a
sertain skill, patented product.
• Relative advantage a product is produced at
lower relative cost in a country than in other
countries.
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4. Hecksher – Ohlin
• Quality of labor e.xplains international trade
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5. Burenstam Linder
• Divided labor in three groups
• Blue color
• Professional – engineering
• Management
• Quality and relative price of labor explains
international trade
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6. Seev Hirch
• Used the S-curve and relative need for
different skills,
• Manual, engineering and management during
different phases of product lifecycle to explain
international trade.
• Conclusion
• Small advanced countries – new products
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7. Paul Krugman,Nobel prise vinner
• Economy of scale for specific variants of
2008
products
• Explains increasing trade between industrial
nations.
• Examples, export of Volvo cars to Unites
States!
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•

8. Questions
• What can Ukraine offet that will be
competitive products in the world market?
• SWOT analysis of Ukraine
• Strength
• Weeknesses
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9. Ukraine export
• Present export
• 1. Agriculture
• 2. Steel
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10. Ukraine skills
• Work for Ukrainian students
• SWOT analysis of Ukraine /state, economy
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