International Industrial Marketing course AI213V. Written Exam (15th to 17th December, 2009)
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![Written examination Course nameInternational Industrial Marketing Course codeAI213V Date2009, December 15 -17 TimeUntil 1 PM ExaminerHans LindHead TeacherCarl-Axel Engdahl GradingA-F Allowed aidsAll, examination to be made at home The answers have to be sent by e-mail to cae@kth.se not later then, the 17th of December. Include full name and e-mail address on each page of your answer. The examination consists of seven questions, each of them with the same number of credits, 10 credits, for each question. Q1. When a company considers starting export as the first step towards international marketing Which are the criteria for selection of countries to start export to? Are there other market segmentation grounds than countries to take into consideration? And if so explain them. Are there some other factors to consider? Please explain, and give examples. Q2. What use can a marketing manager have of using the Product life-curve when reviewing the marketing strategies in a company with international sales? Q3. When an unknown company write and asks to become an agent for a company and its products in a country where the company doesn’t sell its product yet, how to handle such a request? Q4. There are several international organizations and agreements between a large numbers of countries that regulates different aspects of international trade. ,[object Object]](https://image.slidesharecdn.com/writtenexamcourseai213v2009december15-17-091110111358-phpapp02/85/international-industrial-marketing-course-ai213v-written-exam-15th-to-17th-december-2009-1-320.jpg)
![Explain how the organizations work and what the benefits are for a country of being a member of such organizations.Q5. Way are companies setting up subsidiaries in other countries instead of using existing firms for sales and distribution of its products? Q6. ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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International Industrial Marketing course AI213V. Written Exam (15th to 17th December, 2009)
- 3. How to control, and secure payment for the products that the license buying company produces and sells?
- 4. Is the use of “tee-ins” in order to control the number of units produced and sold by the license buying company?Q7. What parts of culture are affecting local and international marketing activities? _____________________________________________________________________ The answers have to be sent by e-mail to cae@kth.se not later then, the 17th of December. Include full name and e-mail address on each page of your answer.