Last year we pitched a couple of consumer banks on the concept of making their online services more 2.0. Here some the material, particularly timely with the MINT acquisition by Intuit....

1. INTERNET BANKING
WEB 2.0 STYLE
OCTOBER 2008
STEFAN RUST
STEFAN@EXICON.MOBI
@SRUST99

2. WEB 1.0
“… but I was sure I
bookmarked that
website!”
b it !”
USER
“Web 1.0 is rigid!
I have to search
I have to search
so many websites…”

3. WEB 2.0
WEB2 0
WEB2.0 U
User permission
i i
“How did I live
USER without RSS
““Web 2.0 is fluid! I can feeds?”
create my own Web, my
own space, tailored to my
own space, tailored to my
needs”

4. NEWBANK ONLINE BANKING 2.0
New Bank Group
My Dashboard
My Dashboard Credit Card
Credit Card
My Balance US$ 50,165
Accounts > Only 4 more days to
Transfers settle your credit card
Savings Account US$ 30,600
Bills balance of US$ 430
Checking Account US$ 15,450
Insurance Credit Card (
(US$ 560)
)
Mortgage
M t Pay Now!
P N !
Securities US$ 4,675
Save more
My Budget
My Monthly Expenses
>
My Reports Transfer USD10,000 from
Save more your checking to your
your checking to your
Life events January as of January 20th savings account and save
USD100 more per month
Category Amount Budget
Food US$ 540 US$ 1,000 Details Transfer Now!
Rent US$ 1,000 US$ 1,000 Details
Leisure US$ 670 Leisure Details
Details
Life Events
Utilities US$ 300 Utilities
•Buying a new home
•Travelling
My Investments
>
•Having a baby

5. NEWBANK ON FEED READERS
New Bank
New Bank

6. NEWBANK ON SOCIAL NETWORKS
Make business personal
Interact with Customers
Update frequently
Update frequently
Harness Newsfeeds
New Bank
Choose relevant
NewBank
SCM 2008: Registered 3 of my friends ran last year: applications
First run: 2003
Favorite run: 20 kms
Best ranking: 3459
Referred friends: 1 Promote your page
My souvenir pictures Runner-Get-Runner
Use me as a referrer
to register and we
may get a special gift
More pictures… Register

7. NEWBANK ON PERSONAL HOMEPAGES
New Bank New Bank Updates E‐Trade Stock Watchlist
• New Credit Card for Premium Your Portfolio today
My New Bank
y Customers 0.5%
0 5%
• Interest Rates Lowered by 0.25
Latest Transactions points
Fancy Restaurant - US$ 145 • Travel Insurance rebate for Chinese
Seven Eleven - US$ 10 New Year
Broadband TV - US$ 34 • Special promotion on fixed deposits
more • Value Partners added in our fund
offering
My Budget Next
You have exceeded your food budget GoCompare Insurance
for this month by US$ 100.
Take action ! Home
more
My Deadlines
Total Home Protect
Only 3 days left to settle your credit
card balance SmartHome Optimum
Balance: US$ 450 (Min: US$ 50) HomeSurance Classic
Settle Now
more Compare

8. NEWBANK ON PERSONAL FINANCE WEBSITES
SaveMoney.com
Overview Check Analyze Save Accounts
All
Your current credit card
US$ 1,000 NewCard
2.0 Card
Savings Annual Fee: US$50 Annual Fee: none
US$ 500
Savings: US$ 50 Savings: US$ 250
Monthly Bills
US$ 200 Starbucks: -10% Starbucks: none
AT&T: none AT&T: -30%
Credit Cards
Reward Program: Reward Program:
US$ 300
none $1 = 1 point at AT&T
Estimated Annual Savings: US$ 300
• Apply Now!
• Compare with other credit cards

9. POSSIBLE WEB 2.0 PROJECT FLOW
Brand issues Due Diligence
Customer
Identification & Roll Out
Segmentation
S i Strategy Type
Strategy Type Recommend
R d
Web 2.0 Project Strategy
Own Site Target
Kick Off
Market Feed Readers Partnerships or
Segmentation Soc. Ntwk. Widget Acquisitions by
• Mission
Personal Home Pg customer &
3rd Party FMT market 2.0 Strategy
j
• Project Product and Service
Product and Service
Objectives Documentation
Options
Technology options
• Steering External &
•Partners
Committee Competitive Analysis rd Party Providers Internal
•3
Integration
•In‐house
p
Compatibilityy
O t
•Out‐source

10. EXICON: STRATEGY AND EXECUTION
Mobile and Internet specialists
• Totally focused on Mobile and Internet
y
Team
Proven track record
• Repeat global clients since 2001
Immersed in the Industry
• In the flow and in the know
CORE team
• Innovative thought leaders
CORE+ team
• Scalable, qualified value based resources
• Global reach with specialist network

11. THANK YOU
Stefan Rust
Blums Pineda Cat Purvis
stefan@exicon mobi
stefan@exicon.mob
blums@exicon.mobi cat@exicon.mobi
@srust99