This document discusses an application management company that provides services for aggregating, managing, and distributing mobile applications and assets for enterprises. The company has expertise in application lifecycle management, an automated platform, and a network of over 50,000 developers. It helps customers control their mobile application portfolios, speed time to market, and save costs.

1. It’s the App, Stupid!
Application Asset Aggregation and Management for the
September 2012! Enterprise
Proprietary
&
Confiden0al
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2. Who we are
We are all about the App.
Enterprise Mobility
Providing Enterprise and Brands the
ability to manage and aggregate all
assets associated
- API’s
+/-
- Apps
- Developers
Recognized for leadership and
Automated Platform
expertise
+/-
Network of Developers
Proprietary
&
Confiden0al
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3. Customers
Hong Kong
San Francisco
Results speak louder than words.
80% of our work with our customers is repeat business.
Proprietary
&
Confiden0al
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4. Savings & Benefits
Faster TIME to Market
Huge Savings
Minimum IP Leakage
50% faster
from Napkin to
Download in Up to US$ 10M
You control and
multiple countries
learn
Proprietary
&
Confiden0al
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5. It’s all about the App
Proprietary
&
Confiden0al
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6. Complex & Fragmented
Industries
Corporation
Features
Systems
Market, Promote & Track Trends
CRM
BPM
BCP
BI
EAM
ERP
SAAS
Integrators
Agencies
Review Analyze & Metrics
Web
Own
Services
Services
Software Partners
Developer
Platform
App Directory
Services
Tools &
Services
Public Private Stores
Consumer Employee Partner
Proprietary
&
Confiden0al
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7. Imagine BMW without centralized control
German
HQ
Asian
opera6ons
A
Local
Dealer
US
opera6ons
European
opera6ons
Proprietary
&
Confiden0al
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8. Control & monitor assets & partners
Manage all
applications,
collateral, distribution
and access
Performance Insights
Measure downloads
across platform,
devices and markets
Track traffic,
engagement across
applications
Evaluate app-store
traffic
Scrutinize projects
under development
Proprietary
&
Confiden0al
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9. In an ideal world…
META
SAP
TABLET
LOCATION
NATIVE
ANALYTICS
DATA
METRICS
ORACLE
MOBILE
AR
WEB
PAYMENTS
BINARY
DISCOVERY
WEB
WEB
BLUETOOTH
LOCAL
VIDEO
IMAGES
Data
Application
App-stores
Devices
Developers
Partners
Sources
Features
APP REQUIREMENTS
APP IMPLEMENTATION
COMPONENTS
DISTRIBUTION
Multiplied by
X
X
X
X
X
X
X
X
X
BRANDS
PLATFORMS
STAFF &
PRODUCTS
COUNTRIES
PARTNERS
GLOBAL TEAMS LOOKING FOR HELP IN MOBILE FOR THEIR BRAND AND MARKETS
Proprietary
&
Confiden0al
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10. An established Developer Community
60+
Countries
4,000+
Software
Houses
~12
Developers/
ISV
~50K
Developers
AMERICAS
EMEA
APAC
29%
36%
35%
1,500
60
10,000
Development Houses connected with OEM’s, Countries actively serving Successful applications for your
Enterprises and Brands globally
Global Fortune 1,000 companies
benchmarking and competitive
analysis
Proprietary
&
Confiden0al
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11. Your Application Benchmarking and References
Lifecycle Service
Developer
Management
Apps
Service
Developer
Service
Developer
Find out who is doing what in Apps & APIs
BYOD
Member Registration
ID, Authentication, Access
Dashboard
Development Life Cycle
Asset Life Cycle
Communications
Publishing and Distribution
Analysis
Manage & Control
Proprietary
&
Confiden0al
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12. App & API benchmarking & best practices
1
Search
&
Discovery
2
Publish
Directory
Home
Page
Direct
Search
Add
By
Category
or
Industry
Promote
Proprietary
&
Confiden0al
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13. Your Application
Lifecycle
Management
Matching you to 3 qualified Developers
Developers & PM
BYOD
Member Registration
ID, Authentication, Access
Dashboard
Development Life Cycle
Specification and
Promotion, Matching,
Bid Management
Collaboration, Management
Asset Life Cycle
Communications
Publishing and Distribution
Analysis
Manage & Control
Proprietary
&
Confiden0al
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14. BAM!
1. Submit your brief.
2. Three qualified Developer responses
3. YOU Choose!
Proprietary
&
Confiden0al
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15. Your Application
Lifecycle
Management
BYOD
Member Registration
ID, Authentication, Access
Dashboard
Development Life Cycle
Manage & control access, deployment &
Asset Life Cycle
performance of apps, services & developers
Communications
Publishing and Distribution
ROI & Measurement
Analysis
Manage & Control
Asset Enterprise App Monitoring, Alerts,
Repository
Stores, Distribution
Analytics
Proprietary
&
Confiden0al
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16. Your Application Benchmarking and References
Lifecycle Service
Developer
Management
Apps
Service
Developer
Service
Developer
Developers & PM
BYOD
Member Registration
ID, Authentication, Access
Dashboard
Development Life Cycle
Specification and
Promotion, Matching,
Bid Management
Collaboration, Management
Asset Life Cycle
Communications
Publishing and Distribution
ROI & Measurement
Analysis
Manage & Control
Enterprise App Monitoring, Alerts,
Asset Stores, Distribution
Analytics
Repository
16
Proprietary
&
Confiden0al

17. Proprietary
&
Confiden0al
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18. North American zoos use apps to teach apes
…see even apes get it!
Proprietary
&
Confiden0al
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19. Leading the mobile charge
Proprietary
&
Confiden0al
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