Submit Search
Upload
Retailing, Brands and the Consumer Experience by Dr. Phil Hendrix - immr, …
•
0 likes
•
464 views
Shana Rusonis
Follow
Presentation by Dr. Phil Hendrix in Atlanta to GigaOM audience
Read less
Read more
Business
Self Improvement
Report
Share
Report
Share
1 of 26
Recommended
Driving Revenues and Building Customer Loyalty Webinar Slides
Driving Revenues and Building Customer Loyalty Webinar Slides
Phil Hendrix
Hey, Financial Services - Get Serious About Social, or Get Spanked!
Hey, Financial Services - Get Serious About Social, or Get Spanked!
Lithium
Influence and impact across all channels - Keller Fay Group
Influence and impact across all channels - Keller Fay Group
Keller Fay Group
sistemas operativos de distribución libre
sistemas operativos de distribución libre
Osis Aguilar Cruz
Cuadro comparativo de sistemas operativo libres y privativos
Cuadro comparativo de sistemas operativo libres y privativos
Yesenia Serrano
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
Phil Hendrix
Would the Real Mobile Wallet Please Stand Up?
Would the Real Mobile Wallet Please Stand Up?
Phil Hendrix
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...
iMedia Connection
Recommended
Driving Revenues and Building Customer Loyalty Webinar Slides
Driving Revenues and Building Customer Loyalty Webinar Slides
Phil Hendrix
Hey, Financial Services - Get Serious About Social, or Get Spanked!
Hey, Financial Services - Get Serious About Social, or Get Spanked!
Lithium
Influence and impact across all channels - Keller Fay Group
Influence and impact across all channels - Keller Fay Group
Keller Fay Group
sistemas operativos de distribución libre
sistemas operativos de distribución libre
Osis Aguilar Cruz
Cuadro comparativo de sistemas operativo libres y privativos
Cuadro comparativo de sistemas operativo libres y privativos
Yesenia Serrano
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
Is the Consumer Experience Broken - NAKU - Dr. Phil Hendrix
Phil Hendrix
Would the Real Mobile Wallet Please Stand Up?
Would the Real Mobile Wallet Please Stand Up?
Phil Hendrix
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...
iMedia Connection
Insight Presentation: “Reimagining Marketing Innovation”
Insight Presentation: “Reimagining Marketing Innovation”
iMedia Connection
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
iMedia Connection
Engaging Connected Consumers - Strategies for Brands and Retailers
Engaging Connected Consumers - Strategies for Brands and Retailers
Phil Hendrix
Real-Time Location-Based Marketing Strategies for the Holidays
Real-Time Location-Based Marketing Strategies for the Holidays
Brandify
1.1.3 Advertising Appeals.pptx
1.1.3 Advertising Appeals.pptx
KailashBhagat3
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Beyond
Maximising Brand Reputation Online
Maximising Brand Reputation Online
Nils Mork-Ulnes
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
Pegasystems
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
IPG Media Lab
Chapter18
Chapter18
Denish Vaniyawala
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
iMedia Connection
Cabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation Marketing
G3 Communications
The-new-normal-of-consumer-behavior-and-how-to-respond
The-new-normal-of-consumer-behavior-and-how-to-respond
Alton Adams
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
G3 Communications
Thinking inside the box data permission strategies - Wednesday 18 November
Thinking inside the box data permission strategies - Wednesday 18 November
Rachel Aldighieri
Thinking inside the box: data permission strategies - 18 November
Thinking inside the box: data permission strategies - 18 November
Rachel Aldighieri
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social media
Rachel Aldighieri
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
eMarketer
Trends Shaping Mobile and Digital Strategy
Trends Shaping Mobile and Digital Strategy
Phil Hendrix
@TimSuther conversation with Argyle - June 2011
@TimSuther conversation with Argyle - June 2011
Acxiom Corporation
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seri bangash
More Related Content
Similar to Retailing, Brands and the Consumer Experience by Dr. Phil Hendrix - immr, …
Insight Presentation: “Reimagining Marketing Innovation”
Insight Presentation: “Reimagining Marketing Innovation”
iMedia Connection
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
iMedia Connection
Engaging Connected Consumers - Strategies for Brands and Retailers
Engaging Connected Consumers - Strategies for Brands and Retailers
Phil Hendrix
Real-Time Location-Based Marketing Strategies for the Holidays
Real-Time Location-Based Marketing Strategies for the Holidays
Brandify
1.1.3 Advertising Appeals.pptx
1.1.3 Advertising Appeals.pptx
KailashBhagat3
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Beyond
Maximising Brand Reputation Online
Maximising Brand Reputation Online
Nils Mork-Ulnes
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
Pegasystems
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
IPG Media Lab
Chapter18
Chapter18
Denish Vaniyawala
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
iMedia Connection
Cabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation Marketing
G3 Communications
The-new-normal-of-consumer-behavior-and-how-to-respond
The-new-normal-of-consumer-behavior-and-how-to-respond
Alton Adams
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
G3 Communications
Thinking inside the box data permission strategies - Wednesday 18 November
Thinking inside the box data permission strategies - Wednesday 18 November
Rachel Aldighieri
Thinking inside the box: data permission strategies - 18 November
Thinking inside the box: data permission strategies - 18 November
Rachel Aldighieri
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social media
Rachel Aldighieri
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
eMarketer
Trends Shaping Mobile and Digital Strategy
Trends Shaping Mobile and Digital Strategy
Phil Hendrix
@TimSuther conversation with Argyle - June 2011
@TimSuther conversation with Argyle - June 2011
Acxiom Corporation
Similar to Retailing, Brands and the Consumer Experience by Dr. Phil Hendrix - immr, …
(20)
Insight Presentation: “Reimagining Marketing Innovation”
Insight Presentation: “Reimagining Marketing Innovation”
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
Engaging Connected Consumers - Strategies for Brands and Retailers
Engaging Connected Consumers - Strategies for Brands and Retailers
Real-Time Location-Based Marketing Strategies for the Holidays
Real-Time Location-Based Marketing Strategies for the Holidays
1.1.3 Advertising Appeals.pptx
1.1.3 Advertising Appeals.pptx
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximising Brand Reputation Online
Maximising Brand Reputation Online
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
Chapter18
Chapter18
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
Case Study: "Seeding Millennials Future Money & Health Product Purchase"
Cabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation Marketing
The-new-normal-of-consumer-behavior-and-how-to-respond
The-new-normal-of-consumer-behavior-and-how-to-respond
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...
Thinking inside the box data permission strategies - Wednesday 18 November
Thinking inside the box data permission strategies - Wednesday 18 November
Thinking inside the box: data permission strategies - 18 November
Thinking inside the box: data permission strategies - 18 November
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social media
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
Trends Shaping Mobile and Digital Strategy
Trends Shaping Mobile and Digital Strategy
@TimSuther conversation with Argyle - June 2011
@TimSuther conversation with Argyle - June 2011
Recently uploaded
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seri bangash
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Shree Krishna Exports
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
tbatkhuu1
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
Recently uploaded
(20)
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Retailing, Brands and the Consumer Experience by Dr. Phil Hendrix - immr, …
1.
©immr 2013 1 Permission
granted to cite, copy and distribute with attribution Retailing, Brands and the Consumer Experience May 23, 2013 Dr. Phil Hendrix Director, immr and GigaOm Pro analyst www.immr.org 1 (770) 612*1488 phil.hendrix@immr.org @phil_hendrix Based on report:
2.
©immr 2013 2 Permission
granted to cite, copy and distribute with attribution How Consumers Feel about Retailers The Love*Hate Relationship with Shopping How Mobile Impacts Consumer Experience Strategic Questions for Brands Overview
3.
©immr 2013 3 Permission
granted to cite, copy and distribute with attribution Research Findings
4.
©immr 2013 4 Permission
granted to cite, copy and distribute with attribution Convenience Stores Warehouse Clubs Discount Stores Grocery Stores Drug Stores Department Stores Consumer Electronics Home Improvement Which Stores Are Consumers “Happy” with?
5.
©immr 2013 5 Permission
granted to cite, copy and distribute with attribution Which Stores Are Consumers “Happy” with? 1. Warehouse Clubs 2. Discount Stores 3. Grocery Stores 5. Drug Stores 6. Department Stores 7. Consumer Electronics 4. Home Improvement Best Worst Source: immr Shopping Survey
6.
©immr 2013 6 Permission
granted to cite, copy and distribute with attribution How Happy Are Consumers with Retailers? On Average: 1 in 4 “Very Happy” 1. Warehouse Clubs 2. Discount Stores 3. Grocery Stores 5. Drug Stores 6. Department Stores 7. Consumer Electronics 4. Home Improvement Source: immr Shopping Survey
7.
©immr 2013 7 Permission
granted to cite, copy and distribute with attribution 1 in 4 “Very Happy” 53% “Very Happy” vs. How Does that Compare to Amazon? Brick and Mortar Source: immr Shopping Survey
8.
©immr 2013 8 Permission
granted to cite, copy and distribute with attribution Discover Choose Buy Use Customer Experience > Path*to*Purchase
9.
©immr 2013 9 Permission
granted to cite, copy and distribute with attribution Stops Along the Consumer Journey
10.
©immr 2013 10 Permission
granted to cite, copy and distribute with attribution † Source: immr Shopping Survey Love*Hate Relationship
11.
©immr 2013 11 Permission
granted to cite, copy and distribute with attribution Can Mobile Save Shopping? Source: If Shopping is Broken, Can Mobile Fix It? Dr. Phil Hendrix, immr
12.
©immr 2013 12 Permission
granted to cite, copy and distribute with attribution Strategic Questions For Brands
13.
©immr 2013 13 Permission
granted to cite, copy and distribute with attribution #1. Are We Excelling at PEER? Reinforce Reinforce Surprise/ Delight Remove Frictions Learn† & Adapt † Securely, with full transparency Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix, immr
14.
©immr 2013 14 Permission
granted to cite, copy and distribute with attribution #2. Are We “Fully Engaged” with Customers? What I Like Who I am… Where I am What’s Nearby What’s going On What I respond to What I’ve bought Where I’ve been What I need Where I’m going Source: How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing, Dr. Phil Hendrix KnowJ Expectations
15.
©immr 2013 15 Permission
granted to cite, copy and distribute with attribution #3. Are We “Tuned into” Digital Signals? LocationLocation SocialSocial HistoryHistory Source: Tuning into Consumers’ Digital Signals, Dr. Phil Hendrix, immr
16.
©immr 2013 16 Permission
granted to cite, copy and distribute with attribution #4. Are We Engaging by Consumers’ Rules? Right*time Relevant Personalized Rewarding Source: Drive Revenue and Loyalty by Engaging Mobile and Social Consumers, Dr. Phil Hendrix, immr
17.
©immr 2013 17 Permission
granted to cite, copy and distribute with attribution #5. Are Numerator & Denominator in Balance? Customer Benefits Customer Effort LoyaltyLoyalty = ffff Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix
18.
©immr 2013 18 Permission
granted to cite, copy and distribute with attribution #6. Are We Helping Customers Succeed? Minimizing Friction Time Annoyances Uncertainty Cost Badoutcomes Risk Enabling Shoulds Fitness Savings Social Green Education Maximizing Wants Fun Food Acceptance Avoid, minimize, or eliminate “Satisfice” “Maximize” Entertainment Recognition “Good for You” (Resolutions)
19.
©immr 2013 19 Permission
granted to cite, copy and distribute with attribution #7. What’s Our Role in Consumers’ Lives? And Are We Aligned around these Roles? Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix
20.
©immr 2013 20 Permission
granted to cite, copy and distribute with attribution #8. Is Our House of Loyalty Built to Last? Jand Do We Have the Right Foundation? Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix
21.
©immr 2013 21 Permission
granted to cite, copy and distribute with attribution #9. Are We Innovating at Retail? Stage 4 Stage 3 Stage 2 Marketing Sales Finance Operations Field service HR Legal Support IT Stage 1 Connecting to: Internal data External data Platforms Partners “There’s an app for that” Keeping Up Keeping Up Mobilizing Processes Mobilizing Processes Leapfrogging Competitors Leapfrogging Competitors Mobile Innovation Mobile Innovation Payoff Agile Development Small bets All in Time and Investment Remember… Paul Graham, YCombinator Source: Mobilizing the Enterprise, Dr. Phil Hendrix, immr “Returns are concentrated in a few big winners” “Best ideas look initially like bad ideas…”
22.
©immr 2013 22 Permission
granted to cite, copy and distribute with attribution #10. Are We Placing the Right Strategic Bets? Source: immr Mobile Apps Research, forthcoming
23.
©immr 2013 23 Permission
granted to cite, copy and distribute with attribution Appendix
24.
©immr 2013 24 Permission
granted to cite, copy and distribute with attribution Additional Perspectives † Copies available at www.immr.org Available at pro.GigaOm.com
25.
©immr 2013 25 Permission
granted to cite, copy and distribute with attribution Bio – Dr. Phil Hendrix Dr. Phil Hendrix Director, immr www.immr.org +1 (770) 612*1488 phil.hendrix@immr.org @phil_hendrix Dr. Phil Hendrix is the founder and director of immr, a research and advisory firm focused on market opportunities afforded by new technologies, and an analyst with GigaOm Pro. He specializes in helping organizations evaluate and capitalize on opportunities that are new6to6customers and new6 to6market. Dr. Hendrix has extensive experience uncovering customer needs, identifying triggers and hurdles to adoption, and developing strategies that unlock market opportunities, both B2C and B2B. As an analyst, Phil focuses on mobile innovation and the implications for companies across industries. He is a regular contributor at leading industry conferences, including GigaOm’s Mobilize, Structure:Data, Street Fight (hyperlocal), ad:tech, iMedia Summit, Social6Loco and others. His current work focuses on mobile and its impact on consumer behavior, especially shopping, M6 commerce and mobile payment. As a consultant and advisor, Phil has led significant engagements with startups and Fortune 100 clients in mobile, consumer electronics, and related categories, including financial services, transportation, insurance and others. He works closely with senior management and project teams on key issues, including market sizing, segmentation, positioning, and branding as well as innovation, user experience, and customer retention. Over the course of his career, Phil has helped clients conceive and successfully launch dozens of new products, services and businesses. Before founding immr, Phil was a partner with DiamondCluster (strategy and technology consultancy), founder and head of IMS (Integrated Measurement Systems), and a principal with Mercer Management Consulting (now Oliver Wyman). He has held faculty positions at Emory University and the University of Michigan, where he taught courses in marketing, research, and buyer behavior for MBAs and executives. While at Michigan Dr. Hendrix also held a joint appointment as a research scientist in the Survey Research Center, Institute for Social Research. Additional information on immr perspectives and reports prepared by Dr. Hendrix is available at immr and Slideshare, with additional information available at GigaOm Pro.
26.
©immr 2013 26 Permission
granted to cite, copy and distribute with attribution immr – Recent and Forthcoming Reports Drive Revenue and Customer Loyalty by Engaging Mobile and Social Consumers Engaging Connected Consumers – Strategies for Brands, Retailers and Local Businesses† If Shopping is Broken, Can Mobile Fix it? Raising the Bar – Mobile and Customer Loyalty Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping† How Consumers Are Using Local Search Mobilizing the Enterprise with Custom Mobile Solutions: Pt. 1 and 2 The Promise of Hyperlocal: Opportunities for Publishers and Developers Tuning into Consumers’ Digital Signals How SoLoMo is Empowering Consumers, Transforming Shopping, and Disrupting Advertising and Retailing Location – the Epicenter of Mobile Innovation † Forthcoming