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WELCOME to BOOT CAMP!




Thanks for Joining Us!
What is
is an integrated marketing solution that helps
   businesses build online communities using
   social media to create social buzz and local
     celebrity over their products and services
    which increases their online presence and
  word of mouth marketing so they have more
                customers and die-hard fans.
Social Media 101…
What is Social Media?
                                 Networking:
                          Social Networking
                          •Facebook
(Wikipedia)…Social        •LinkedIn
media is media designed
                          Blogs:
to be disseminated        •Wordpress
through social            •Blogger
interaction, created      •Tumblr
using highly accessible   •Twitter (micro-blog)
and scalable publishing   Media:
techniques. ...           •YouTube
                          •Podcasts
                          •Video Blogs (Vlogs)
Create a Plan!
1) What are You Trying to
   do?
                            2) Who are You Trying
• Branding?                 to Reach?
• Lead Generation?
• Community Building?       •Businesses?     3) What’s Your Message?
                            •Consumers?
                            •Both?           •Are you creating
                                             relevant content?
                                             •Are you engaging?
Choose Your Arsenal of Networks, but…
Keep it Simple…Less is more!
Add Your Social Networks
     to your website:
More than 600 million
     active users
     •   Average user spends more than an hour per day on Facebook
     •   More than 20 million people become fans of Pages each day
     •   29% of US users are 35 54
     •   24.8% of US users are 25 34




www.Facebook.com
Personal Facebook Pages
Facebook business Pages
What Do I Post on my Facebook
Wall?
•   Text
•   Photos
•   Videos
•   Events
•   Links
•1 Million
                  Followers in 24
                       hours.

                   •Engagement

                  •Bad train wreck




www.Twitter.com
How Do I Choose a Name?

                          •Your Company
                          Name

                          •Something Catchy

                          •Stay Consistent w
                          Your other Brands




 www.Twitter.com
How Do I Communicate on Twitter?
Tweets: You can post text with
links … max 140
characters




 www.Twitter.com
How Do I Communicate on Twitter?

 Replies: @ replies to engage
 with users




 www.Twitter.com
How Do I Communicate on Twitter?

 DM (direct message)
 followers




 www.Twitter.com
Best Twitter Tool…




www.TweetDeck.com
Addt’L Twitter Tools…




 www.Hootsuite.com
VIDEO!




www.youtube.com
Why is it important?




 www.youtube.com
7 reasons…
1. Video is well received on the web
2. Delivers content in a way that adds interactivity – hear, see,
   connect.
3. Encourages sharing
4. Perfect way to show personality
5. It’s an entertaining way to deliver a message
6. It’s quick and to the point
7. It’s FUN




www.youtube.com
Blogs!
Why a Blog?
A Couple OF reasons…

1. Its FREE
2. Most brands are creating blogs versus websites
3. Tells your audience what's happening within your business
4. Allows for Frequent Content Updates
5. Search Engine Ranking (adds relevant information)
Which blog should I use?!
Which blog should I use?!
Social Media Boot Camp
Social Media Boot Camp
Tools &
 Resources
Mashable.com - http://mashable.com/guidebook/

SocialMediaExaminer.com – Click on “How to”
Now what?!
Take action!
Create
•Create Accounts
•Update them DAILY
 Update
•Share them with EVERYONE
 Share
What if I just don’t have time?!
WE CAN HELP!
•Setup         •$175 per hour
•Maintenance   •4 hour minimum
•Content
•Following
Special boot camp offer!
•Pay for 3 hours ($525), get 4th Free!
 Pay
or…
 Pay
•Pay for 4 Hours ($697) get a FREE 30
second Video! ($495 value)
Sebastian Rusk
SocialBuzzTV.com
786-273-7875 direct
srusk@socialbuzztv.com

    www.Facebook.com/SocialBuzzTV

    www.Twitter.com/SocialBuzzTV
     www.YouTube.com/SocialBuzzTVShow

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Social Media Boot Camp

  • 1. WELCOME to BOOT CAMP! Thanks for Joining Us!
  • 3. is an integrated marketing solution that helps businesses build online communities using social media to create social buzz and local celebrity over their products and services which increases their online presence and word of mouth marketing so they have more customers and die-hard fans.
  • 5. What is Social Media? Networking: Social Networking •Facebook (Wikipedia)…Social •LinkedIn media is media designed Blogs: to be disseminated •Wordpress through social •Blogger interaction, created •Tumblr using highly accessible •Twitter (micro-blog) and scalable publishing Media: techniques. ... •YouTube •Podcasts •Video Blogs (Vlogs)
  • 6. Create a Plan! 1) What are You Trying to do? 2) Who are You Trying • Branding? to Reach? • Lead Generation? • Community Building? •Businesses? 3) What’s Your Message? •Consumers? •Both? •Are you creating relevant content? •Are you engaging?
  • 7. Choose Your Arsenal of Networks, but…
  • 9. Add Your Social Networks to your website:
  • 10. More than 600 million active users • Average user spends more than an hour per day on Facebook • More than 20 million people become fans of Pages each day • 29% of US users are 35 54 • 24.8% of US users are 25 34 www.Facebook.com
  • 13. What Do I Post on my Facebook Wall? • Text • Photos • Videos • Events • Links
  • 14. •1 Million Followers in 24 hours. •Engagement •Bad train wreck www.Twitter.com
  • 15. How Do I Choose a Name? •Your Company Name •Something Catchy •Stay Consistent w Your other Brands www.Twitter.com
  • 16. How Do I Communicate on Twitter? Tweets: You can post text with links … max 140 characters www.Twitter.com
  • 17. How Do I Communicate on Twitter? Replies: @ replies to engage with users www.Twitter.com
  • 18. How Do I Communicate on Twitter? DM (direct message) followers www.Twitter.com
  • 20. Addt’L Twitter Tools… www.Hootsuite.com
  • 22. Why is it important? www.youtube.com
  • 23. 7 reasons… 1. Video is well received on the web 2. Delivers content in a way that adds interactivity – hear, see, connect. 3. Encourages sharing 4. Perfect way to show personality 5. It’s an entertaining way to deliver a message 6. It’s quick and to the point 7. It’s FUN www.youtube.com
  • 26. A Couple OF reasons… 1. Its FREE 2. Most brands are creating blogs versus websites 3. Tells your audience what's happening within your business 4. Allows for Frequent Content Updates 5. Search Engine Ranking (adds relevant information)
  • 27. Which blog should I use?!
  • 28. Which blog should I use?!
  • 31. Tools & Resources Mashable.com - http://mashable.com/guidebook/ SocialMediaExaminer.com – Click on “How to”
  • 34. Create •Create Accounts •Update them DAILY Update •Share them with EVERYONE Share
  • 35. What if I just don’t have time?!
  • 36. WE CAN HELP! •Setup •$175 per hour •Maintenance •4 hour minimum •Content •Following
  • 37. Special boot camp offer! •Pay for 3 hours ($525), get 4th Free! Pay or… Pay •Pay for 4 Hours ($697) get a FREE 30 second Video! ($495 value)
  • 38. Sebastian Rusk SocialBuzzTV.com 786-273-7875 direct srusk@socialbuzztv.com www.Facebook.com/SocialBuzzTV www.Twitter.com/SocialBuzzTV www.YouTube.com/SocialBuzzTVShow