Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Top Behavioral And Web Metrics I Have Used
1. Top Behavioral and Web Metrics I have used
Company: AtAuction Company: CompUSA.com
Across multiple-website platforms (Four Websites)
Visitor Metrics
Visitor Metrics
• Site Visits
• Site Visits
• Unique Visitors • Unique Visitors
• Page Views • Page Views
• Pages/Visits • Pages/Visits
• Avg. Time Spent on Site • Avg. Time Spent on Site
• Bounce Rate • Bounce Rate
• % of New Visits • % of New Visits
• % of Repeat Visits • % of Repeat Visits
Auction Metrics eCommerce Metrics
• Auctions Closed (Wins) • Purchase Orders Completed
• Demand Sales • Avg. Order Size
• Avg. Order Size
• Revenue per Visit/Visitor
• Total # of Bids
• Total Registered Users
• Carts Started
• New Registered Users • Carts Abandon
• New Registered Users who Placed a Bid • Items per Order
• Bids to Visits Conversion • Cross Selling Algorithm
Sales Metrics Sales Metrics
• Bid Amount in $ • Total Unit Sales
• Total Units Sold • Avg. Unit Sales
• Avg. Unit Sales • Total Income
• Total Income • Total Margin
• Total Margin • Net Margin %
• Net Margin % • Net Margin Sales
• Net Margin Sales
• Transaction $AUSP (Avg. Unit Sales Price)
• Transaction $AUSP (Avg. Unit Sales Price
• Transaction $AUC (Avg. Unit Cost)
• Transaction $AUC (Avg. Unit Cost)
2. Top Behavioral and Web Metrics I have used
Company: Hotels.com Company: MindFind for Client Website
Top SEO Metrics I have used
Visitor Metrics
• Site Visits Content Metrics
• Unique Visitors • HTML Titles
• Page Views • Meta Descriptions
• Body of Content
• Pages/Visits
• Avg. Time Spent on Site Contextual Analysis
• Bounce Rate • Primary Keywords
• Other Keywords
• Click-through Rate
• % of New Visits Keyword Analysis
• % of Repeat Visits • Change Keywords
• Alternative Keywords
• Tags
eBooking • Keyword Rank
• Conversion Rate (Bookings) • Keyword Density
• Purchase Orders • Keyword Frequency
• Keyword Prominence
• Avg. Orders $
• Keyword Research
• Revenue per Visits/Visitors • Trend
• SERP (Search Engine Results Page)
SEO Best Practices