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From an Idea to an Enterprise


                                Roberto Siagri
Trieste , April 12, 2013


            SISSA
           MCA 2013
SISSA
MCA 2013
The Golden Rule


              The only stable
               component in
                 nature is
                 change!

                  The tentative fourth law of thermodynamics.
                                                S.E. Joergensen


    SISSA
   MCA 2013
Technology
is expanding                            y
                                    l
                              a l
                        t i
                  e n
  Ex po n
    SISSA
   MCA 2013   4
Law of accelerating returns

…we won't experience 100 years
of progress in the 21st century,
it will be more like
20,000 years of progress
(at today's rate)




 Ray Kurzweil
                 SISSA
                MCA 2013
                                   5
Meta-Trends in Technological Acceleration

   Moore's Law                         Miniaturization                 ‘65
      Transistors increase 2 times over 18 months

   Metcalfe's Law                      Interconnection               ‘93
      Value of a network increases with the square of the
       number of connections

   Gilder's Law                        Quantization            ’00
      Bandwidth increases 3 times faster than computer power




                              IDEAS are the new “ultimate” raw material
                    SISSA
                   MCA 2013                           6
Ask the customers? ……….. Are you crazy?


                        “If you ask the public what they think
                        they will need, you will always be behind
                        in this world.

  Akio Morita,          You will never catch up
 Sony founder


unless you think one to ten years in advance
and create a market for the items you think the public 
will accept at that time.”



              SISSA
             MCA 2013
… on Research and
           Innovation




It is relatively simple to transform money in good
                research results… but
  …it is much more difficult to transfrom good
           research results in money
CHAPTER



   SISSA
  MCA 2013
Start                  Think

                       Big
Small

   Less is More
  BeSISSA
   MCA 2013
              Global
                  10
Start
Small
                   Think


    SISSA
   MCA 2013
              11
You need a powerful Idea …

      ….and  you have to dream the hardest 




        "On résiste à l'invasion des armées; 
      on ne résiste pas à l'invasion des idées.“
                                            Victor Hugo, Paris 1877
        SISSA
       MCA 2013
                                                                      12
The UbiComp



                                “The most profound
                                technologies are those that
                                disappear. They weave
                                themselves into the fabric of
                                everyday life until they are
                                indistinguishable from it.”
           Mark Weiser
Chief Technologist, Xerox PARC




                "The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, ‘91
SISSA
MCA 2013
           14
Less is More
Innovation moves from material to abstract

 “The principle of doing
ever more with ever less
    Space, Time, Matter
        and Energy
                                              R. Buckminster Fuller

 per each given level of                          1895 - 1983


functional performance”
          Malthus was wrong. He forgot a factor:
our continual ability to do more and more with less and less
           SISSA
            because of Technological Innovation
          MCA 2013
STEM compression :
               the Engine of Innovation



Space
Time                  Information
Energy
Matter

                Computation
     SISSA
    MCA 2013
Think
Global
                         Rule #1:
                     In a global world,
   SISSA
  MCA 2013
                  do not try to build walls
             17
Technological “Cephalization” of the Earth

“…a network (a world network) of
economic and psychic affiliations is
being woven at ever increasing
speed which envelops and
constantly penetrates more deeply
within each of us.
                                           Pierre Teilhard de Chardin
With every day that passes it                            (1881-1955)

becomes a little more impossible for
us to act or think otherwise than
collectively."
                                       Le Phénomène Humain, 1955

         SISSA
        MCA 2013
NETWORK
N
E
T                   N
W                   E
                    T
O                   W
R                   O
K                   R
                    K
NETWORK
     SISSA
    MCA 2013
               19
The Paradigm shift in Knowledge



from the
Know‐How
                      to the
                        Know‐Who
                           and the
                               Know‐Where

            SISSA
           MCA 2013
CHAPTER



   SISSA
  MCA 2013
COMPANY VISION MISSION                                        ROI

        PERVASIVE COMPUTERS   CLOUD INTERNET OF THINGS 
                  CATALOGS   MARKETS TCO   DAAS
                  PRODUCT OFFER  NANOPC   HPC
                                  ESF TECHNOLOGY 
              INNOVATION MIDDLEWARE
              STRATEGY GLOBAL VALUE  EDC VPX

           COMPLEXITY EXTREME DATA   BOARDS EMBBEDDED
         COMPANY GROWTH   VALUE STACK  HW SW   FW
                   SYSTEMS     SOLUTIONS COMPETITIVENESS



            EUROTECH                       PC/104    CPCI    VME

                    PLATFORM  SAAS   AURORA EDGE
         END‐TO‐END SENSORS BUSINESS INTEGRATION
        SISSA


22
       MCA 2013
                   R2U IMAGINE‐BUILD‐SUCCEED NETWORK
The beginning

•1992: Eurotech   S.r.l.   is born




  A Personal Computer
      on the palm
      of your hand




       SISSA
      MCA 2013
GARTNER HYPE CYCLE

VISIBILITY




     Technology    Peak of Inflated      Trough of         Slope of      Plateau of    MATURITY
       Trigger      Expectations      Disillusionment   Enlightenment   Productivity




         SISSA
        MCA 2013
Leader & Leadership

                                “Leadership is getting
                                someone to do what
                              they don't want to do, to 
                               achieve what they want
                                     to achieve.”
                                              Tom Landry
Find your voice and inspire
    others to find theirs

           SISSA
          MCA 2013
A Story of Growth
                                                                                       Dynatem

  1992:                                                                       P       acquisition

  EuroTech S.r.l. is founded                                                 CAGR 18%
  upon the idea of miniaturizing
  the PC to address new,                                     Advanet
  unexplored application fields                             acquisition
                                                        ADS
                                                     acquisition
                                                Arcom
                                              acquisition
                                                                                             99.3   93.8    93.6
                                       Erim                                   91.7
                                    acquisition                                      83.5

                              Parvus

                 IPS
                            acquisition
                                           PE                         76.5

Sales         acquisition           CAGR 47%
(M€)                                                           50.7
             FFF
                                                      29.8
          CAGR 54%
                             6.4

   1992                     2001                     2005     2006    2007 2008 2009         2010 2011      2012

           Private Equity                  IPO                            Capital Increase
               3,7 €                      25M€                                109 M€

                                                                                                           26
Global Footprint
   Eurotech is a global company with operations in Europe, Asia and North America.
        The Group is led by an industrial holding located in the Northeast of Italy.
 At the end of 2012 the Group had a total of 420 employees and 93.6M Euro of turnover.

   USA                                                                                  ASIA
  HC 125                                                                               HC 176

                   USA
                                              EUROPE
                                                                                 J A PA N
                                               HC 119



                                                                                  INDIA

                   USA                       UK




                   USA                FRANCE                    I TA LY       SINGAPORE




                         Marketing & Sales        Development & Engineering   Production    27
CHAPTER



   SISSA
  MCA 2013
COMPANY  VISION MISSION ROI
   PERVASIVE COMPUTERS CLOUD    INTERNET OF THINGS 

              CATALOGS   MARKETS TCO   DAAS
         PRODUCT OFFER  NANOPC   HPC
   INNOVATION   MIDDLEWARE ESF  COMPRESSION


STRATEGY                            GLOBAL VALUE  EDC VPX
COMPLEXITY EXTREME DATA   BOARDS EMBBEDDED
    COMPANY GROWTH   VALUE STACK  HW                   SW   FW
               SYSTEMS     SOLUTIONS COMPETITIVENESS

                EUROTECH   PC/104    CPCI    VME
                PLATFORM  SAAS   AURORA EDGE
     END‐TO‐END SENSORS BUSINESS INTEGRATION

    SISSA
               R2U IMAGINE‐BUILD‐SUCCEED NETWORK
   MCA 2013
                                                                 29
Reducing Complexity
Value follow simplicity
                                                                SW
Cost




                                                                HW

                                                      Time
  Wirth’s law: “Software gets slower faster than hardware gets faster”

                                                                         30
The Essence of Eurotech's strategy 1
Finding the right PLATFORM that reduce Customer’s TCO and TTM

It's a matter of SW vs. HW
                                                           SW COST

                                                       -
                                                       $
                   For Embedded
                       the PC
Cost




                  is the platform
                     choosen by
                      Eurotech
                                                           HW COST


                                                Time

                                                              31
THE PLANETARY COMPUTATIONAL EXOSKELETON

Computers are becoming pervasive and ubiquitous
Ubiquitous high bandwidth connection to the Internet at all times

Massive computation available on demand through the CLOUD

Tiny Computers embedded in

    – the environment,
    – our clothing,
    – our body




                 Augmented real reality
              SISSA
             MCA 2013                           32
Complexity
is growing                          y
                                l
                          a l
                    t i
              e n
 Ex po n
   SISSA
  MCA 2013   33
The Essence of Eurotech strategy for the IoT
Finding the right PLATFORM that reduce Customer’s TCO and TTM
Again, for this decade

It's a matter of scalable SW vs. scalable HW
                                                              SW COST

                                                          -
                           For the IoT                    $

                            the Cloud
                         is the platform
  Cost




                           choosen by
                            Eurotech
                                                              HW COST


                                                   Time          34
Internet of Things: re-thinking IT integration
•                 Our "things" are: sensors, cameras, handhelds,
                  wearable devices, mobile devices, etc.
    We have Enabled our Pervasive Computing offer
              through a New Infrastructure
                     that decouples
       distributed data Producers (the "Things")
                           and
    distributed data Consumers (the Business Apps,
             …and ultimately Human Beings)




                                                                   35
Addressing Software Complexity
and a new way to create Distributed Systems
                                                                  Cloud based apps
                                                                  Multitenant
                                                                  Mesh-up
                                                                  Scalable
                                  PC –Programming
                                  Easy
                                  A lot of available programs
                                  Backward compatible
 Productivity




                Assembly
                Limited reuse
                of written code




                                            Complexity and Size

                                                                                     36
Minimize Size in the lousily coupled
                                               NanoPC
   16Mhz-1MB
                           ’92:
                            A Personal Computer
                           on the palm
                           of your hand


                            800Mhz-512MB
        ’07: A Personal
           Computer
        on half the palm
          of your hand

                                  NOW: 1,6Ghz – 2GB RAM
                                                          37
APE

     1999: 0,1 TeraFlops per rack




                           QCD needs
                         Supercomputers

©Eurotech   Group 2004
Aurora Tigon: 140 TeraFlops per Rack

 Sets World Record for Energy Efficiency




                                     At the Top of the GREEN500

                                           11000 CO2 tons saved
                         1500 cars that do not circulate for 1 year
                                                11500 saved trees
                             15 Km2 of rain forest left untouched




  Nvidia Tesla K20 GPUs power Aurora Tigon HPC
             cluster to 3.15 GFLOPS/W                          39
New Approach to (new) Customers
Solution




           Management     Standard     Standard &
               &           API’s &       Custom
            Operation   Integrations   Dashboards
Software




            OS                                E
                                              IPxx
                    BIOS                      MIL
Hardware




                                              EN
                                              DIN
                                              ISO
                                              NEMAxx
                                              …
                  General                   Certification   Vertical Design

                                                                              40
CHAPTER



   SISSA
  MCA 2013
COMPANY       VISION MISSION                 ROI
 PERVASIVE COMPUTERS   CLOUD    INTERNET OF THINGS
       CATALOGSMARKETS TCO DAAS
       PRODUCT OFFER NANOPC HPC
 INNOVATION MIDDLEWARE ESF COMPRESSION
    STRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDS
   COMPANY GROWTH                VALUE STACK   HW SW   FW
                   SYSTEMS     SOLUTIONS

    COMPETITIVENESS
    EUROTECH           PC/104   CPCI   VME EMBBEDDED
          PLATFORM SAAS         AURORA EDGE
  END-TO-END    SENSORS   BUSINESS INTEGRATION
          R2U IMAGINE-BUILD-SUCCEED NETWORK
                                                            42
Are organizations willing to innovate?




Innovation fails, because organizations
unwittingly strip the disruptive potential
from new ideas before they ever see the
light of day              C.M. Christensen, M. E. Raynor

           SISSA
          MCA 2013                   43
Sustainable Growth vs. Saturation

                                                               S curves get old
                                   New Evolution phase
Performance




                      Return reduction                   New technology


                  Evolution phase

                                                                Take-off
                Existing
                technology
                                            Research,
                                            Invention phase

                                                                     Time
              Each new TECHNOLOGICAL substrate is more efficient than the previous one
                         SISSA
                        MCA 2013                                44
Technology evolution and
                     Insource-Outsource relation
     VISIBILITY


                EDGE Technologies                           STABLE Technologies
                                                                                                  External
 External/
                                                                                                  /internal
  Internal
                                                                                                Development
 Research

    Open
                                                                                                   M&A
 Innovation




              Technology    Peak of Inflated      Trough of         Slope of      Plateau of     MATURITY
                Trigger      Expectations      Disillusionment   Enlightenment   Productivity




                  SISSA
                 MCA 2013
The best companies are those that team up
                 best
                          In a flat world,
                    business will be increasingly
                                 done
                  by companies that collaborate,

                               because

                    it will be increasingly difficult
                      to master the complexity
                    of the value creation chain
                              on one's own
        SISSA                            Source:
       MCA 2013    46                    Tom Friedman
                                         /The World Is Flat
CHAPTER



   SISSA
  MCA 2013
The Paradigms of the Knowledge Economy

     • Knowledge is wealth
     • Bigger doesn't always mean better
     • More opportunities
     • Less certainties
     • Everything happens faster
     • Everything is exponential
     • Demand comes in surges
     • ReturnOnIdea is the greatest ever

            SISSA
           MCA 2013
48
Evolution of Enterprise

                          Enterprise
                        without people
                                   Time         these
                                                are existing
                                                today
                            ...???.....



     Virtual Enterprise: core mgt + project team

     Traditional Enterprise : full time employees
            SISSA
           MCA 2013
49
Toward a virtual company
                             The Hollywood
                                model:

                                  small
                               expert teams

                                independent

                           with a great deal of
                              connections

                            http://kotaku.com/gaming/business/copyin
                            g-the-hollywood-business-model-239845.php

         SISSA
        MCA 2013
The boundaries of the enterprise are changing



      “workers need to think
         of their careers as
   their own small businesses”


                    JAMES FLANIGAN, New York Times,
                                     14 ottobre 2009




          SISSA
         MCA 2013
Start-ups & Innovative-SMEs
     SMEs produce 24 times more innovation than large
     companies for every invested $.
                          Source: Doyle, Wong “marketing and competitive performance”, Univ. of Warwick




     Large companies need from 3 to 10 times more time than
     SMEs to develop the same new products.
                                                              Source: National Science Foundation (USA)



     SME R&D spending overall has grown 10 times as fast as
     large-company spending over 24 years (1981-2005).
                                        Source: H. Chesbrough, Haas School of Business, Univ, Berkeley




                       SISSA
                      MCA 2013
Photo Credits: Martin Whitmore
                                                                                                    52
52
New Entrepreneurs have big Social Role
                          Kauffman Foundation for Entrepreneurship
        S.J. Davis Univ. Chicago; J. Haltiwanger Univ. Maryland, R. Jarmin U.S. Bureau of the Census


     Turmoil and Growth: Young Businesses, Economic Churning, and Productivity Gains, Jun. 2008
                >1/3 of new jobs come from new companies

      Business Dynamics Statistics Briefing: Jobs Created from Business Startups in US, Jan. 09
 From 1980 to 2005, companies born in the previous 5 years
       generated the whole net job growth in the US

                                                                                                
 The Entrepreneurial Economy:                                    Qi  K i Li Ri Ei
     Need Entrepreneurship Policies

     • Universities as Engines of Economic Development
     • Technology Transfer & Commercialization
     • Private-Public Partnerships
                     SISSA
                    MCA 2013
53
Social and Economic Evolution

      Industrial triangle            Entrepreneurial quadrangle

                 Large                 Start-ups                         Large
               Enterprises             SME                               Enterprises

                                              Personal Finance   Shareholders
                                              Business Angels    Debt
                                              Venture Capital




                                                           VITUOUS
                                                            CIRCLE
                 STALL
                                               Tuition fees
                                               Public funding        Taxes
                                               Donations



     Unions                  State     Universities                             State




               SISSA                                                 Source: Carl Schram,
              MCA 2013
                                                                     Kauffman Foundation
54
We forget that If it can happen… It will!


     Is it physically possible ?

     Does it fulfill a basic human need/want?

     Is there money to be made from it?

     It will happen….
             SISSA
            MCA 2013
55
Innovators are Barbarians

• Barbarians are incomprehensible, but they
follow their own logic.

• It is like trying to recognize an animal by its
legs and tail.

• A new form of energy flows through the
                                                    ?
apparent ugliness, vulgarity and lack of
sensibility.

• This new energy announces the society of
the future.


              SISSA
             MCA 2013              56
Thank you for your attention

                         … I say to the young: “Do 
                         not stop thinking of life as
                         an adventure. You have no 
                         security unless you can live 
                         bravely, excitingly, and 
                         imaginatively; unless you
                         can choose a challenge
                         instead of a competence.”
     Eleanor Roosevelt                         April 1961
              SISSA
             MCA 2013
57

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from an idea to an enterprise

  • 1. From an Idea to an Enterprise Roberto Siagri Trieste , April 12, 2013 SISSA MCA 2013
  • 3. The Golden Rule The only stable component in nature is change! The tentative fourth law of thermodynamics. S.E. Joergensen SISSA MCA 2013
  • 4. Technology is expanding y l a l t i e n Ex po n SISSA MCA 2013 4
  • 5. Law of accelerating returns …we won't experience 100 years of progress in the 21st century, it will be more like 20,000 years of progress (at today's rate) Ray Kurzweil SISSA MCA 2013 5
  • 6. Meta-Trends in Technological Acceleration  Moore's Law Miniaturization ‘65  Transistors increase 2 times over 18 months  Metcalfe's Law Interconnection ‘93  Value of a network increases with the square of the number of connections  Gilder's Law Quantization ’00  Bandwidth increases 3 times faster than computer power IDEAS are the new “ultimate” raw material SISSA MCA 2013 6
  • 7. Ask the customers? ……….. Are you crazy? “If you ask the public what they think they will need, you will always be behind in this world. Akio Morita, You will never catch up Sony founder unless you think one to ten years in advance and create a market for the items you think the public  will accept at that time.” SISSA MCA 2013
  • 8. … on Research and Innovation It is relatively simple to transform money in good research results… but …it is much more difficult to transfrom good research results in money
  • 9. CHAPTER SISSA MCA 2013
  • 10. Start Think Big Small Less is More BeSISSA MCA 2013 Global 10
  • 11. Start Small Think SISSA MCA 2013 11
  • 12. You need a powerful Idea … ….and  you have to dream the hardest  "On résiste à l'invasion des armées;  on ne résiste pas à l'invasion des idées.“ Victor Hugo, Paris 1877 SISSA MCA 2013 12
  • 13. The UbiComp “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser Chief Technologist, Xerox PARC "The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, ‘91
  • 15. Less is More Innovation moves from material to abstract “The principle of doing ever more with ever less Space, Time, Matter and Energy R. Buckminster Fuller per each given level of 1895 - 1983 functional performance” Malthus was wrong. He forgot a factor: our continual ability to do more and more with less and less SISSA because of Technological Innovation MCA 2013
  • 16. STEM compression : the Engine of Innovation Space Time Information Energy Matter Computation SISSA MCA 2013
  • 17. Think Global Rule #1: In a global world, SISSA MCA 2013 do not try to build walls 17
  • 18. Technological “Cephalization” of the Earth “…a network (a world network) of economic and psychic affiliations is being woven at ever increasing speed which envelops and constantly penetrates more deeply within each of us. Pierre Teilhard de Chardin With every day that passes it (1881-1955) becomes a little more impossible for us to act or think otherwise than collectively." Le Phénomène Humain, 1955 SISSA MCA 2013
  • 19. NETWORK N E T N W E T O W R O K R K NETWORK SISSA MCA 2013 19
  • 20. The Paradigm shift in Knowledge from the Know‐How to the Know‐Who and the Know‐Where SISSA MCA 2013
  • 21. CHAPTER SISSA MCA 2013
  • 22. COMPANY VISION MISSION  ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS  CATALOGS   MARKETS TCO   DAAS PRODUCT OFFER  NANOPC   HPC ESF TECHNOLOGY  INNOVATION MIDDLEWARE STRATEGY GLOBAL VALUE  EDC VPX COMPLEXITY EXTREME DATA   BOARDS EMBBEDDED COMPANY GROWTH   VALUE STACK  HW SW   FW SYSTEMS     SOLUTIONS COMPETITIVENESS EUROTECH PC/104    CPCI    VME PLATFORM  SAAS   AURORA EDGE END‐TO‐END SENSORS BUSINESS INTEGRATION SISSA 22 MCA 2013 R2U IMAGINE‐BUILD‐SUCCEED NETWORK
  • 23. The beginning •1992: Eurotech S.r.l. is born A Personal Computer on the palm of your hand SISSA MCA 2013
  • 24. GARTNER HYPE CYCLE VISIBILITY Technology Peak of Inflated Trough of Slope of Plateau of MATURITY Trigger Expectations Disillusionment Enlightenment Productivity SISSA MCA 2013
  • 25. Leader & Leadership “Leadership is getting someone to do what they don't want to do, to  achieve what they want to achieve.” Tom Landry Find your voice and inspire others to find theirs SISSA MCA 2013
  • 26. A Story of Growth Dynatem 1992: P acquisition EuroTech S.r.l. is founded CAGR 18% upon the idea of miniaturizing the PC to address new, Advanet unexplored application fields acquisition ADS acquisition Arcom acquisition 99.3 93.8 93.6 Erim 91.7 acquisition 83.5 Parvus IPS acquisition PE 76.5 Sales acquisition CAGR 47% (M€) 50.7 FFF 29.8 CAGR 54% 6.4 1992 2001 2005 2006 2007 2008 2009 2010 2011 2012 Private Equity IPO Capital Increase 3,7 € 25M€ 109 M€ 26
  • 27. Global Footprint Eurotech is a global company with operations in Europe, Asia and North America. The Group is led by an industrial holding located in the Northeast of Italy. At the end of 2012 the Group had a total of 420 employees and 93.6M Euro of turnover. USA ASIA HC 125 HC 176 USA EUROPE J A PA N HC 119 INDIA USA UK USA FRANCE I TA LY SINGAPORE Marketing & Sales Development & Engineering Production 27
  • 28. CHAPTER SISSA MCA 2013
  • 29. COMPANY  VISION MISSION ROI PERVASIVE COMPUTERS CLOUD    INTERNET OF THINGS  CATALOGS   MARKETS TCO   DAAS PRODUCT OFFER  NANOPC   HPC INNOVATION   MIDDLEWARE ESF  COMPRESSION STRATEGY GLOBAL VALUE  EDC VPX COMPLEXITY EXTREME DATA   BOARDS EMBBEDDED COMPANY GROWTH   VALUE STACK  HW SW   FW SYSTEMS     SOLUTIONS COMPETITIVENESS EUROTECH   PC/104    CPCI    VME PLATFORM  SAAS   AURORA EDGE END‐TO‐END SENSORS BUSINESS INTEGRATION SISSA R2U IMAGINE‐BUILD‐SUCCEED NETWORK MCA 2013 29
  • 30. Reducing Complexity Value follow simplicity SW Cost HW Time Wirth’s law: “Software gets slower faster than hardware gets faster” 30
  • 31. The Essence of Eurotech's strategy 1 Finding the right PLATFORM that reduce Customer’s TCO and TTM It's a matter of SW vs. HW SW COST - $ For Embedded the PC Cost is the platform choosen by Eurotech HW COST Time 31
  • 32. THE PLANETARY COMPUTATIONAL EXOSKELETON Computers are becoming pervasive and ubiquitous Ubiquitous high bandwidth connection to the Internet at all times Massive computation available on demand through the CLOUD Tiny Computers embedded in – the environment, – our clothing, – our body Augmented real reality SISSA MCA 2013 32
  • 33. Complexity is growing y l a l t i e n Ex po n SISSA MCA 2013 33
  • 34. The Essence of Eurotech strategy for the IoT Finding the right PLATFORM that reduce Customer’s TCO and TTM Again, for this decade It's a matter of scalable SW vs. scalable HW SW COST - For the IoT $ the Cloud is the platform Cost choosen by Eurotech HW COST Time 34
  • 35. Internet of Things: re-thinking IT integration • Our "things" are: sensors, cameras, handhelds, wearable devices, mobile devices, etc. We have Enabled our Pervasive Computing offer through a New Infrastructure that decouples distributed data Producers (the "Things") and distributed data Consumers (the Business Apps, …and ultimately Human Beings) 35
  • 36. Addressing Software Complexity and a new way to create Distributed Systems Cloud based apps Multitenant Mesh-up Scalable PC –Programming Easy A lot of available programs Backward compatible Productivity Assembly Limited reuse of written code Complexity and Size 36
  • 37. Minimize Size in the lousily coupled NanoPC 16Mhz-1MB ’92: A Personal Computer on the palm of your hand 800Mhz-512MB ’07: A Personal Computer on half the palm of your hand NOW: 1,6Ghz – 2GB RAM 37
  • 38. APE 1999: 0,1 TeraFlops per rack QCD needs Supercomputers ©Eurotech Group 2004
  • 39. Aurora Tigon: 140 TeraFlops per Rack Sets World Record for Energy Efficiency At the Top of the GREEN500 11000 CO2 tons saved 1500 cars that do not circulate for 1 year 11500 saved trees 15 Km2 of rain forest left untouched Nvidia Tesla K20 GPUs power Aurora Tigon HPC cluster to 3.15 GFLOPS/W 39
  • 40. New Approach to (new) Customers Solution Management Standard Standard & & API’s & Custom Operation Integrations Dashboards Software OS E IPxx BIOS MIL Hardware EN DIN ISO NEMAxx … General Certification Vertical Design 40
  • 41. CHAPTER SISSA MCA 2013
  • 42. COMPANY VISION MISSION ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS CATALOGSMARKETS TCO DAAS PRODUCT OFFER NANOPC HPC INNOVATION MIDDLEWARE ESF COMPRESSION STRATEGY GLOBAL VALUE EDC VPX COMPLEXITY EXTREME DATA BOARDS COMPANY GROWTH VALUE STACK HW SW FW SYSTEMS SOLUTIONS COMPETITIVENESS EUROTECH PC/104 CPCI VME EMBBEDDED PLATFORM SAAS AURORA EDGE END-TO-END SENSORS BUSINESS INTEGRATION R2U IMAGINE-BUILD-SUCCEED NETWORK 42
  • 43. Are organizations willing to innovate? Innovation fails, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day C.M. Christensen, M. E. Raynor SISSA MCA 2013 43
  • 44. Sustainable Growth vs. Saturation S curves get old New Evolution phase Performance Return reduction New technology Evolution phase Take-off Existing technology Research, Invention phase Time Each new TECHNOLOGICAL substrate is more efficient than the previous one SISSA MCA 2013 44
  • 45. Technology evolution and Insource-Outsource relation VISIBILITY EDGE Technologies STABLE Technologies External External/ /internal Internal Development Research Open M&A Innovation Technology Peak of Inflated Trough of Slope of Plateau of MATURITY Trigger Expectations Disillusionment Enlightenment Productivity SISSA MCA 2013
  • 46. The best companies are those that team up best In a flat world, business will be increasingly done by companies that collaborate, because it will be increasingly difficult to master the complexity of the value creation chain on one's own SISSA Source: MCA 2013 46 Tom Friedman /The World Is Flat
  • 47. CHAPTER SISSA MCA 2013
  • 48. The Paradigms of the Knowledge Economy • Knowledge is wealth • Bigger doesn't always mean better • More opportunities • Less certainties • Everything happens faster • Everything is exponential • Demand comes in surges • ReturnOnIdea is the greatest ever SISSA MCA 2013 48
  • 49. Evolution of Enterprise Enterprise without people Time these are existing today ...???..... Virtual Enterprise: core mgt + project team Traditional Enterprise : full time employees SISSA MCA 2013 49
  • 50. Toward a virtual company The Hollywood model: small expert teams independent with a great deal of connections http://kotaku.com/gaming/business/copyin g-the-hollywood-business-model-239845.php SISSA MCA 2013
  • 51. The boundaries of the enterprise are changing “workers need to think of their careers as their own small businesses” JAMES FLANIGAN, New York Times, 14 ottobre 2009 SISSA MCA 2013
  • 52. Start-ups & Innovative-SMEs SMEs produce 24 times more innovation than large companies for every invested $. Source: Doyle, Wong “marketing and competitive performance”, Univ. of Warwick Large companies need from 3 to 10 times more time than SMEs to develop the same new products. Source: National Science Foundation (USA) SME R&D spending overall has grown 10 times as fast as large-company spending over 24 years (1981-2005). Source: H. Chesbrough, Haas School of Business, Univ, Berkeley SISSA MCA 2013 Photo Credits: Martin Whitmore 52 52
  • 53. New Entrepreneurs have big Social Role Kauffman Foundation for Entrepreneurship S.J. Davis Univ. Chicago; J. Haltiwanger Univ. Maryland, R. Jarmin U.S. Bureau of the Census Turmoil and Growth: Young Businesses, Economic Churning, and Productivity Gains, Jun. 2008 >1/3 of new jobs come from new companies Business Dynamics Statistics Briefing: Jobs Created from Business Startups in US, Jan. 09 From 1980 to 2005, companies born in the previous 5 years generated the whole net job growth in the US     The Entrepreneurial Economy: Qi  K i Li Ri Ei Need Entrepreneurship Policies • Universities as Engines of Economic Development • Technology Transfer & Commercialization • Private-Public Partnerships SISSA MCA 2013 53
  • 54. Social and Economic Evolution Industrial triangle Entrepreneurial quadrangle Large Start-ups Large Enterprises SME Enterprises Personal Finance Shareholders Business Angels Debt Venture Capital VITUOUS CIRCLE STALL Tuition fees Public funding Taxes Donations Unions State Universities State SISSA Source: Carl Schram, MCA 2013 Kauffman Foundation 54
  • 55. We forget that If it can happen… It will! Is it physically possible ? Does it fulfill a basic human need/want? Is there money to be made from it? It will happen…. SISSA MCA 2013 55
  • 56. Innovators are Barbarians • Barbarians are incomprehensible, but they follow their own logic. • It is like trying to recognize an animal by its legs and tail. • A new form of energy flows through the ? apparent ugliness, vulgarity and lack of sensibility. • This new energy announces the society of the future. SISSA MCA 2013 56
  • 57. Thank you for your attention … I say to the young: “Do  not stop thinking of life as an adventure. You have no  security unless you can live  bravely, excitingly, and  imaginatively; unless you can choose a challenge instead of a competence.” Eleanor Roosevelt April 1961 SISSA MCA 2013 57