Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd and be the awesome person you know you are. Boom.
11. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Employers are sizing you up
93% check out social profiles
64% fence-sitters will REJECT you
12. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
““If you don’t like what’sIf you don’t like what’s
being said, change thebeing said, change the
conversation”conversation”
14. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Here I am
Title? Yawn.
Say something about your
sexy, amazing self.
Think keyword search.
15. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I’m amazing
What makes you amazing?
Write that.
Be yourself.
Think keyword search.
16. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I do cool stuff
What problems did you solve?
When were you a leader?
How you did make it rain all up
in herre.
Think keyword search.
17. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
See? I told you
18. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Build Your Street Cred
Add your strengths
Nix old ones
Boost new skills
Who endorses you? For what?
Give love, get love
19. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Add your stuff
Show your amazing
contributions to the amazing
world of amazingness.
Projects, blogs, websites…
20. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Say my name, say my name
Cross platform consistency
builds your personal brand &
makes it easy to find you.
21. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
CreepersCreepers
gonnagonna
creepcreep
22. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Performance metrics.
24. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Six degrees…
25. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Don’t be this guy
26. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Personalize It
Ditch the canned invite &
reply when you accept a
connection. It makes an
excellent impression and
takes near-zero effort.
27. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
28. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
Proactive
Share an article
Recommend a resource
Extend an invitation
Write a recommendation
Publish a post
Reactive
Congratulate
Like or comment
Offer advice
Follow up online
33. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
All-Star Profile
• Decent photo
• Current job title
• 50 connections
• 3 past & current jobs
• Education
• Skills & expertise
34. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Pimp it in five minutes
1. Do one:
• Add or accept connections
• Tweak your profile
• Post something
• Acknowledge your peeps’ activity
• Check your creeper list
1. More time?
Research prospects, read articles, search groups,
target employers… whatever!
35. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Great resources & help
Linkedin
Mashable
Youtube
Search tool
Creep profiles
36. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Let’s connect
Jeff Ebbing, Marketing Guy
LI: Jeff Ebbing
T: jeff_ebbing
jeffebbing101@gmail.com
More Slideshare.net love
38. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Useful job prep & search links
What 80% employers do before an interview:
http://www.huffingtonpost.com/susan-p-joyce/job-search-
tips_b_4834361.html?utm_hp_ref=tw
The muse https://www.themuse.com/
Social media mistakes http://time.com/money/3019899/10-
facebook-twitter-mistakes-lost-job-millennials-viral/
39. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Tips & stuff
How to write an invitation:
http://blog.hubspot.com/marketing/customized-linkedin-invitation-
template?utm_campaign=Marketing%20Blog%20on%20Social
%20Media&utm_content=11478359&utm_medium=social&utm_
source=linkedin
Linkedin top ten tips, including blogging tip
http://www.forbes.com/sites/lizryan/2016/03/04/ten-things-
always-to-do-on-linkedin/2/#5d12fc71beeb
It’s who knows YOU
Social media has flipped this on its head!
Lots of people know you and they’re all connected.
You need to leverage them and build brand champions!
But… social media is a big place. What do you know about yourself?
Personal: what OTHERS think of you – fam, friends, neighbors, acquaintances, classmates, coworkers
Online: you get a say in the conversation. Who do YOU want to be? Chime in!
Who is this guy, anyway?
Have you done this?
If not, you need to.
So… google yourself now. What did you find?
EVERYBODY has a social footprint.
Few results = red flag
What are you hiding?
OR
You are a nobody.
Be somebody!
Industry expert
Business owners
Keynotes, workshops, break outs
Associations, corporations, groups
Choose keywords to define your brand
Who you are
What you do
Why you’re special
Jonathan Goldsmith
HEADLINE
Default–
EVERYBODY can see this.
Remember the LinkedIn search function
Think “banner ad”
Consider your top keywords
CONTACT INFO -
Personal URL
Then link to your other profiles (twitter, email, phone)
Want to be taken seriously? Use a photo. Don’t worry, a nicely composed smartphone pic will work fine.
SUMMARY
FIRST THING THEY READ!
This sets the tone. Give them a taste of who you are so they want to read more.
Your passion, highlights, philosophy, something personal
EXPERIENCE
This is NOT your job description – show how you delivered. Think results.
What kinds of projects have you done?
Any leadership roles or special assignments?
Kick any ass?
Write about that.
Build your Cred!
Add your strengths
Nix old ones
Who endorses you? For what?
Give endorsement love, get endorsement love
Use same name across sites & media. Make it easy for people to recognize and remember you. This also helps with search.
This is why Linkedin exists!
Who should I connect with?
Everybody you know!
You never know who knows someone you know.
Viva Kevin Bacon!
This is your chance to make a good impression.
It shows that you care more to make a connection with someone than to mindlessly click a button.
ALWAYS personalize your request.
ALWAYS personalize your response.
You’ll make an impression!
Make it brief: pay a compliment, mention a colleague, draw a connection.
It can even be canned. Just say SOMETHING.
What kinds of stuff would be relevant to your peeps?
Push it out to twitter too – it’s free and easy.
Not sure what to say?
Share an article
Comment on a post
Like an update
Think keywords.
Keep track of your image. Questions such as “Are you findable?” and “Does your branding fit with your target organization?” are important when managing how you use social media. See where you stand:
Google Alerts: Monitors where your name is turning up in searches
OnlineID Calculator: Measures the consistency of your personal brand
Klout: Assesses your level of social influence