Search Engine Optimization 101 - Sri Nagubandi

SEO 101 PodCamp - Boston 2008 Internet Marketing Strategist [email_address] www.SriNagubandi.com Twitter: SriNagubandi

Why SEO? Paid “Sponsored” Listings SEM Organic (or natural) Listings are the target for SEO The Golden Triangle About 70% of the clicks from most engines come from organic results!

What SEO Can Do ,[object Object],[object Object],[object Object],[object Object]

Common SEO Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes SEO Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step One Find the Right Keywords

Find the Right Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step Two Write Great Content and Optimize it!

Content is King ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Anatomy of a Page Meta Data Content Code Page Title Tags URL Structure Alt Tags Heading Tags Content

What to Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top Content Ranking Factors ,[object Object],[object Object],[object Object],[object Object]

Step Three Get Relevant Backlinks

Content is King, but links are the Queen of SEO

What is a “link”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Credit: John Shehata

Anchor Text ,[object Object],[object Object],[object Object],[object Object],Credit: John Shehata

Key Link Building Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Credit: John Shehata

Step Four Clear Road Block & Use WebMaster Tools

Can Spiders Get to Your Page? ,[object Object],[object Object],[object Object],[object Object]

Engine Web-Master Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Submit an XML Sitemap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reosurces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization 101 - Sri Nagubandi

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Search Engine Optimization 101 - Sri Nagubandi