1. Author of 2 books “One land one billion minds” “Googly. Branding on Indian turf” RamanujamSridhar,CEO brand-comm http://ramanujam-sridhar.blog.spot.com
3. It seems obvious, but India (particularly young India) is changing by the second if not by the years Ten years ago it seemed easier to depict young India
7. So what is the biggest challenge for marketers?
8. The interesting fact is marketing VPs are in their forties, MDs are in their fifties and customers are in their twenties! (And what about editors!! )
24. 38Hour Weekday Wakes up, reads supplements with the TV on Chats and blogs with the TV on Listens to music on the way to college Sunday’s for sleep, family and hanging out with friends in nearby coffee shops & malls/multiplexes Hangs out with pals over coffee….at Coffee Day Catches a matinee movie at a multiplex Sometimes goes to the College library Back from college, relaxes with TV on (music, reality shows) Participates in contests & college fests Research: OmnicomMediaGroup
43. It is a dangerous over simplification to brand all young Indians as a uniform Gen ‘Y’
44. Love listening to music – Metal, Rock Bangalore – Ashwini, 24 yrs Health conscious I read the Bangalore times and the sports section Watching movies – mostly English Favorite sport: Football, cricket(T20) Concerts, plays learning Spanish, reading books – fiction, indian authors etc. Hanging out with friends in cafes, pubs & clubs
45. Newspapers not much, Magazines – Femina, Gr8, Filmfare Bhopal – Ratna, 24 yrs Dance Classes Attending family get togethers, functions, pujas etc Participate in Social events, rally, street plays Renting hindi DVDS and watching movies at home Water sports, Summer camp etc. Hanging out near the lake, ice cream Parlour
46. I read the TOI – sport, Metroplus, Autocar Mumbai – Lionel, 22 yrs Health conscious Play football in the evenings Part of a band (Guitarist), Part time RJ House parties till late and then go pub hopping Movies- SciFi, action, controversial JuhuChowpathi, Marine Drive (jogging)
47. Video Games, Play Station, Nintendo Wii Hyderabad – Manish, 21 yrs Long drive around Tankbund, binge on roadside food Play Cricket in the evenings Movies – Hindi, Regional Deccan Chronicle, Hyderabad Chronicle, WOW magazine Brand conscious, craze for cars and bikes Hanging out at Addas (Irani cafes)
48. Foodie – regularly goes to Chandnichowk , CP etc in the evening Delhi – Ananya, 23 yrs Keeps weight under check by going for morning walks Shopping – junk jewelry and other accessories Reads Indian Express – politics and film reviews Family get togethers and other festive occasions Hang out with friends at malls and other shopping centers Watch Hindi movies and soap operas
