5. Social Media
Illustration by W. B. Jones
• Relationship
• A cycle of knowledge
exchange
• Searching, sharing
• Possibilities
Blogs
Twitter
Podcasting
Video
Flickr
YouTube
Facebook
Digital
Presence
• Who you are online
• What are your ideas
• Possibilities
6. Questions you need to consider
before crafting your online presence
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …
7.
8. What is my online presence?
Am I starting from scratch?
Google
Pipl
Spezify
9. Your Social Identity
• What does your email address say
about you?
• What does your online name say about
you?
• What do you want your
online identity to be?
@MrsKutcher
12. Choosing an Identity Checklist
• What name do you currently use?
• For Twitter: choose something short
• Do you use mobile devices? Is it easy
to type?
• Is this for professional or personal use?
13. Who am I online?
‘When you’re promoting brand YOU, everything you do
– and everything you choose not to do – communicates
the value and character of your brand’ (Tom Peters,
1997, The brand called you)
14. Questions you need to consider
before joining social media
• Who am I trying to reach?
• What do I want people to know about
me?
• Am I starting from scratch?
• Precautions & opportunities …
15. Who am I trying to reach?
• Knowledge mobilization: Moving research
knowledge into active service
• Feedback on ideas
• What are others in your field working on today?
• Real-time conversation and network exchange
• Resource sharing
• Immediate awareness of when information is
shared
• Conferences? Contacts? Partnerships?
• Precautions & opportunities …
16.
17. How do I choose where to
share my identity? Why?
18. How you share your identity
Blog/webpage
University
webpage
slideshare
flickr
Twitter
Grey literature
Scholarly
publications
Course page
Other social media
Conference website
19. Tools
• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations
– Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share
– YouTube, Vimeo (video) Flickr (pictures)
– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together
– Dropbox, google docs
• Website: curate your identity
– Wordpress, Drupalgardens, etc.
20. End of Part 1
Part 2 begins at 11am in MACS 311a
- Bring your new twitter name ideas
21. Social Media Seminar Series
Shawna Reibling
Cultivating
Digital
Social
Presence: Part 2
Kyle Mackie
22. Format of Workshop
Social Media Issues
Social Media Tools
(11am MACS 311a)
Social Media
Learning Circle
3rd Wed. monthlyCoaching
available
23. What is my online presence?
Am I starting from scratch?
Exercise: Open a
web browser and
find yourself using
one of these tools
24. How to create a social media identity
•Step 1. Figure out what you want to share
•Step 2. Who do you want to share it with
•Step 3. Start finding out more about those
networks
•Step 4. Create yourself in the network
•Step 5. Start a conversation with
stakeholders
•Step 6. Make it easy for people to find you
and your stuff i.e. add tags
25. How you share your identity
Blog/webpage
University
webpage
slideshare
flickr
Twitter
Grey literature
Scholarly
publications
facebook
Course page
Other social media
Conference website
26. I want to share my ideas online
– Use a blog: Blogger, Wordpress
About link takes you to kylemackie.ca
27. Who do I want to share with?
• Social Networks: have conversations
– Twitter, LinkedIn, Facebook, MySpace
Kyle: Twitter at Conferences
and other events
33. Find people to listen to/
have a conversation with
A list of Tweeters, sorted by discipline:
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/a
cademic-tweeters-your-suggestions-in-full/
Or
http://bit.ly/nIrqDJ
34. How to Find Networks: 3+ ways
Exercise: Find someone who works in your field.
35. Make it easy to find you & your stuff
• Social Networks: search and share
– YouTube, Vimeo (video); Flickr (pictures)
– Slideshare/scribd: (powerpoints); Atrium (files)
• Creative Commons
• Shawna: example of atrium files
• Kyle: Open vs. Closed systems
36. Help Others Find You
• Be consistent
• Claim your space
• Be recognizable
• Start walking!
o Profiles
o Privacy Settings
o ePortfolio
o Blog
o Domains
Photo credit: http://www.flickr.com/photos/sludgeulper/
37. Ask others & Talk about it
Add to email signature
Add to Business cards
Write it on your name tag
Share your twitter user name
38. Tools for working together
• Drop box: A place to store/share large
documents
• Slideshare: Where this powerpoint will be
posted
• Google docs: how you registered for this
workshop (also ebrite.com is helpful)
40. Join us February 18th 2012!
Shawna Reibling | sreiblin@uoguelph.ca | @ICESGuelph
Kyle Mackie | kmackie@uoguelph.ca | kylemackie.ca | @kylemackie
Editor's Notes
Welcome
Introduce kyle and shawna
Explain why we’re partnering together
Explain format and how it builds together
http://www.youtube.com/watch?v=MpIOClX1jPE
Knowledge mobilization is defined as Moving research knowledge into active service
Blog address: http://boundaryvision.com/about/
Knowledge mobilization is defined as Moving research knowledge into active service
Moving this research knowledge into active service involves moving ideas, connecting researchers and people, sharing both people and ideas, as well as searching out and making the connections between ideas and people with common interests visible and transparent.
Examples of how these network effects translate to research includes:
Faster transfer of information than a journal publication (blog)
Feedback on ideas (comments and responses)
Knowing what are others in your field working on today? (twitter)
Real-time conversation and network exchange (twitter)
Resource sharing (blogs)
Notification of when new information is shared (RSS)
Ideas, people, sharing and searching are all ways to build your knowledge transfer network.
What and why not where
How people search for content?
Where to upload and why?
Time Management Issues
Welcome
Introduce kyle and shawna
Explain why we’re partnering together
Explain format and how it builds together
What and why not where
How people search for content?
Where to upload and why?
Time Management Issues
SR: It is important to keep in mind that we are taking a social networking tool and using it for researcher and academic purposes. This is a new and challenging domain for knowledge mobilization and will move research knowledge into interaction with a wider and possibly new audience. Gain more relevance in a new mode of communication.
Example of a conversation
PJ: As twitter messages can only be 140 characters, using tinyurl to make his long blogpost URL, very short.
SR: The sharing of resources through a personal connection and making referrals to other sources of information shows the power of peer referral. the exchange of recommended information is a powerful feature of building your networks.
PJ: So you still don’t have any followers. It would be cool if you could get important people in your network to add you. First, you should let others know you are on twitter - send out an email
<CLICK>
PJ: Verbally ask your colleagues, send out an email, place your twitter name on your email signature, add it to your business cards, attach it to your door, tell your colleagues, add it to your conference badge. Be visible.
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NOTE: Shawna will wear name tag with twitter ID on them