PepsiCo is a global food and beverage company formed in 1965 and is a world leader in convenient foods and beverages. PepsiCo's portfolio includes brands like Pepsi, Lay's, Gatorade, and Quaker. The company has 297,000 employees and annual revenue of $66.5 billion. PepsiCo's mission is to produce healthy financial rewards for investors while providing opportunities for growth to employees and communities. The company focuses on product innovation and developing healthier alternatives while implementing sustainable practices.
2. COMPANY PROFILE
• PepsiCo was formed in 1965
• Pepsi is a carbonated soft drink that is produced and manufactured
by PepsiCo.
• Pepsi was first introduced as "Brad's Drink" in New Bern, North
Carolina, United States, in 1898 by Caleb Bradham
• It was later renamed as Pepsi-Cola on June 16, 1903.
• PepsiCo is a world leader in convenient foods and beverages
• Sixth ranked
• Headquarters
3. Cont..
• Pepsi-Cola beverages are available in about 160
countries and territories.
• Pepsi-Cola began selling its products internationally
in 1934 with its operations in Canada.
• Operations grew rapidly beginning in the 1950s
• Key international markets include
Argentina, Brazil, China, India, Mexico, Philippines, S
audi Arabia, Spain, Thailand and the United Kingdom
4. Cont..
• Employees-297,000
• Revenue -US$ 66.504 billion
• Net income - US$ 6.462 billion
• Total assets - US$ 72.882 billion
• Total equity - US$ 20.899 billion
5. MISSION & VISION
"To be the world's premier consumer products company
focused on convenient foods and beverages. We seek to
produce healthy financial rewards to investors as we
provide opportunities for growth and enrichment to our
employees, our business partners and the communities
in which we operate.
Our vision is put into action through programs and a
focus on environmental stewardship, activities to benefit
society, and a commitment to build shareholder value by
making PepsiCo a truly sustainable company.
6. AWARDS & RECOGNITION
• In 2011, The Brand Trust Report in India included
Pepsi in the list of the most trusted brands of the
country
• PepsiCo wins award for best sustainable technology
at inaugural Ethical Corporation Awards
8. • Pepsi’s target audience are
mostly teens and young ADVERTISING STRATEGIES
adults and their advertising
reflects this in every
possible way
• The advertising is mostly
creative and has different
elements like music and
sports other than
bollywood
9. Cont..
• It has 12 star endorsers from bollywood and the
Indian cricket team.
• Pepsi.com also plays an important role in advertising
and attracts target audience by giving access to
options like downloads, gaming, music mixing
applications
10. Cont..
• The campaign attempts to capture the youth
of today by focusing on their personality, lifestyle
and attitude of youth through the advertisement
• Kurkure is a Pepsi product and the Kurkure has tied
up with the South Western Railways to have
a branded train, under which a brand name would
feature along with the train's name in all
announcements, on reserved tickets, on reservation
charts, on destination boards of the train
11. Generation Y- Market Influence
• Huge market – 80 million people
• Spending power – 600 million annually
• Many Geb Yers do household grocery shopping
• 90% parents say kids influence what they buy
• Many work and have their own money to spend
• They have proven to be brand loyal
12. Pepsi and Generation Y
• Pepsi targets Generation Y specifically
• Current campaigns use of effective techniques
• By targeting 12 to 21 year olds, Pepsi is
attempting to establish a loyal; pepsi drinker for
life and the largest group of soft drink consumer.
13. NEW PRODUCT DEVELOPMENT
• Produce a range of ‘healthy’ alternatives
under the brand name ‘Pepsi Fresh’.
• Our suggestion would be a range of
Vitamin enriched waters under the
name ‘Pepsi Fresh’
14. “Capture and integrate
customer data from all the CRM
organization, consolidate
the data, analyze the data,
and then distribute the
results to various systems
and customer touch points
across the enterprise”
15. OBJECTIVES OF CRM
• To simplify marketing and sales process
• To make call centres more efficient
• To provide better customer service
• To discover new customers
• To cross sell products more effectively
17. ENVIRONMENT & TECHNOLOGY
New anti-bacterial packaging:
• Oplon Pure Science, a developer of anti-bacterial plastic sheets for
packaging, has signed an $8 million agreement with PepsiCo Corporation
• The packaging of Oplon is supposed to significantly delay the development
of germs and bacteria in food products
• Oplon sprays a layer of anti-bacterial material on the inner part of the
package, which prolongs the shelf-life of the product.
• The innovation is meant to make the distribution of products easier in
countries where cooling methods
18. Cont..
• Oplon has developed a range of effective surface
protection, as well as antimicrobial compounds that
are used as coatings.
• These coatings challenge the negative effects of
contamination.
19. Cont..
Water Conservation in Operations:
• An important way to improve water-use efficiency is
by conserving water in plants
20. Cont..
• To achieve this, we embed conservation practices
into the day-to-day operations of manufacturing
facilities, including a water component of our
successful Resource Conservation (ReCon) tool.
• Because of ReCon water conservation tool 2.2 billion
litres of water savings, with a corresponding cost
savings opportunity of nearly $2.7 million.
